Home » E-Learning » Try hard enough and you can make any model fit reality, but reality rules, not the model.

Try hard enough and you can make any model fit reality, but reality rules, not the model.


Diffusion of innovations

Diffusion of innovations (Photo credit: Wikipedia)

 

A new model can be shown to fit just as well.

 

Situations are forever changing and we have to remember that with Rogers he was talking about marketing … the sale of new products, not the introduction of e.learning where there is less likelihood of a marketing /advertising campaign having an undue impact on a decision taken to purchase.

 

The Chasm Theory set out by Moore is a cautionary note, one which will be picked up on by the nervous, ‘conservative’ or traditional types. We should remember that committees & boards often make these decisions and that how they act as a team, hopefully with a collective of types on board, will be quite different to the person making a purchase alone.

 

REFERENCES

 

Rogers, E.M. (2003) Diffusion of Innovations (5th edn), New York, Simon and Schuster.

 

Moore, G.A. (1991) Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers, New York, HarperBusiness.

 

 

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