For a year, 2000/2001, I worked between companies and across platforms promoting a kind of experience on TV/Computer Screens that has yet to be realised.
I was presenting cross-platform projects (Web and TV) with Anthony Geffen at NABs (Las Vegas) and Mip-com (Cannes).
All credit to Anthony, every pitch he made was followed by my pitch to ‘make it digital.’ I followed him into pitching sessions in London too … he had a documentary to finance, could I sell the interactive element behind him>
The wrong time to have big ideas. The bubble burst.
A decade on it intrigues me that the linear experience of the TV documentary is becoming increasingly ‘chunked,’ more a digital experience than it cares to imagine. Watching Rome unwrapped yo’ll miss something if you blink.
And yes, I blogged my way through the experience of 2000/2001.
I may even see what has happened to all the people I met at that time. Something of a Linking In going on here. They’ll find it odd or intrigueds that I can recall, almost verbatim that conversation we had.
Anyone had a good idea recently?
On the other side of the fence are the clips that managers in Learning and Development Departments can batch together on ready-made platforms, as Video Arts are doing.
You see everyone can be creative, and it’s cheaper than bying in the … the creative.
Someone, somewhere, will have had the right combination of experiences and insights to make all of this work in a new and revolutionary way.
Rome re-lived in a virtual world?
Rome experienced with your finger on the ‘zapper’ through time, jumping back and through events as you would online?
Or simply watching a linear experience out of the left eye, while the right eye plays a video game on the same screen as my 12 year old does?
The mind boggles.
And somewhere out of all of this we extract worth.