I have to say, my inclination to get in the Tardis and pick up on that 1999 blog is strong. It, they were better.

Back then it was a blank page. You needed some basic coding skills and a partner, a designer, always a total unknown, like a copywriter and art director working together.

I feel the loop has gone out far enough and us bloggers will welcome the return journey.

‘Wit, authority and a love for the subject.’

This is all you need from a blogger you want to read, exactly what you’d like from a journalist. This is a description of the journalism of Sylvia Ryder.

I am first of all a diarist, then a blogger, also a writer and copywriter. I have decade of directing work (some on TV) to call myself a director. I have acted professionally. I even get up and play guitar and sing. I write for an audience. I would call myself an animateur, even a performer.

In this random, miscellaneous, uncatergorised world I am just the words I last put out. I am defined by then, Where they go, how I tag them … I actually wish I could leave this to others. To wrap up here and say to my team … you tag, you post, your spread my words where we’ve discussed is appropriate.

If I compose a song I want to perform it.

Listening to Sylivia Ryder being interviewed this morning (Radio 4, this Saturday) and mixing this up with ‘Everything is Miscellaneous’ David Weinberger I came up with my own conclusion.

We will no longer make do with the cherry on the top of the cake, placed there because those who know best have made this selection for us; we want all the cherries off the tree (let us decide) and all the cherries rotting on the ground too (it is for us to decide what to discard, not you).

We do and will discard the trash.

Therefore, we must offer at least a pummet of cherries.

This is easy to do.

Sony Flip, video and sound.

Cut in iMovie.

Turn an interview around with cut-aways in a morning.

Cost ?

Time of personnel ?

£100?