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How should business schools rank in the minds of the business commmunity?

The views of a panel of experts and 2,000 professionals from across the UK have voted the Open University Business School one of the top five super-brands for executive education, training and development.

The Business Superbrands

The survey recognises brands that have established an exceptional reputation in their sectors and offer customers significant emotional and/or tangible advantages over their competitors.

The panel ranked the  Open University Business School ahead of Manchester Business School, Cass Business School, Warwick Business School, Said Business School at Oxford University and Cambridge Judge Business School.

The Centre of Brand Analysis compiled the The annual Business Superbrands on behalf of the Superbrands
The business school’s list runs like this:

    1. Cranfield School of Management    
    2. London Business School        
    3. Imperial College Business School
    4. The Open University Business School
    5. Manchester Business School
    6. Said Business School 
    7. Warwick Business School      
    8. Cambridge Judge Business School                
    9. Cass Business School  

Overall the top UK business brand was Rolls-Royce with Blackberry, Microsoft, Google, Apple and the London Stock Exchange in second to sixth places .

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