I love this Quaker ad for its simplicity.
When trying to think of students as an audience or cohort I fail; when I think of them as a person, perhaps this person, and give them a name, I start to understand what may or may not work for them. This thinking is, to complicate it, often represented as ‘Technographics’ (See Forrester Research). The OU use ‘Personas’, amalgams of real people who represent a ‘type’.
Is this an advert or the planning one step behind the big idea?
I favour simpllicty, but can take it too far. In a recent presentation I used this image of a smorgasbord but hadn’t a clue what I’d replaced.
This was the complexity behind the simple idea that there is a ‘smorgasbord’ of choice when it comes to social media, from the kit you use (smartphone, tablet, laptop, desktop – PC or MAC), to the software and platform choices you make. The smorgasbord also represents personal choice, this idea of increasing ‘personalisaton’ of kit and Apps.