Personas and considerations
To join them on some insights on the ‘discovery stage’ of new development.
- Freelance usability consultant.
- Caroline
- Exploring the recruitment part of the student journey
- Awareness
- Exploration
- sign-up
Exploration
- Rachel the dreamer, drifting around jobs, not a career.
- George, drifting along.
- Abila, Eg Louise Julian
- Danny
Three ways to match people to personas:
Demographic, attitude or behaviour? Recap to ‘get us back into the room’.
Abila: Confident, behind, Role of serendipity Can I afford it? Apprehensive How much flexibility? Better life motivation Competency Scheduling Isolated Time frames/pressures The nature of studying. Ask for a brochure Email Adding behaviours to personas
Personas help us to understand what we know – and what we need to find out.
If you don’t think someone is sure what to do, then go and ask them. I suspect that Martin would work alone, get it done without fuss with need to network or share.
Each persona has a special need: Abila with irregular work patterns. Rachel bipolar To stop us thinking about all circumstances at once. Add a disability and see how this affects behaviour. Attitudes to missing information. Abila wants a snort snappy description, the the number of hours expected so that she could fit it in.
Regarding ‘Study with us’ Martin on the MBA Accredited and recognised… And a lot of other stuff, like what he’ll learn, not necessary … Then last paragraph says triple accreditation … That was quite hidden.
A lot of text on this page, doesn’t have time, so rings up and has someone read it to him.
Even before this on the business page all sorts of things like ‘taught masters’ that means nothing to him, and find costs.
Rachel – bipolar
The amount if copy … Needs someone to give her a sense of direction, just too much.
More like George, 44, middle brow.
- Of necessity or get stuck, or worse, replaced.
- A reliable employee so could be sponsored.
- How do they cope with a crisis?
- Easy, too easy to think of them as caricatures.
Related articles
- Be Positive: Why Your Social Media Persona Really Does Matter (pegfitzpatrick.com)
