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Creative Problem Solving Technique Library ‘Five Ws and H’

A prompt to thinking.

‘I keep six honest, serving-men

(They taught me all I knew);

Their names are What and Why and When

And How and Where and Who.

Kipling (1902)

As aide memories back of an envelope, think out loud, journalism, PR … but somewhat limiting to the facts, so you need t0 expand.

REFERENCE

Kipling, R. (1902) ‘The Elephant’s Child’, in Just So Stories

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