Home » B822:Creativity, Innovation and Change » Apple with Steve Jobs (almost)

Apple with Steve Jobs (almost)

The leaders at Pixar

I can see that whilst the gift of Steve Jobs by Walter Isaacson is my gift of 2011 (on the last chapter), that I need it as a eBook. I resisted making notes as I read ‘because it’s the holidays’ yet now I am finding it repeatedly a nuisance to have missed a point or quote that under others circumstances I would have dutifully taken copious notes throughout. So here’s one I couldn’t afford to miss:

From stand in CEO when Steve Jobs was ill in 2009 (but reflecting a Steve Jobs ethos)

‘We are constantly focussing on innovation. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution’.

‘We believe in deep collaboration and cross-pollination of our groups, which allows us to innovate in a way that others cannot’.

‘We have the self-honesty to admit when we’re wrong and the courage to change’.

This is the kind of organisation I would like to work for.


Isaacson, W. (2011) Steve Jobs.


  1. Sukaina says:

    I’ve also finished the biography and want to go back through it this time armed with post-it notes. What left the deepest impression on me was Jobs’ desire to incorporate the best of arts and humanities with technology in a way that appealed to people’s emotions and feelings.

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