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B822 Techniques Library: Visual Brainstorm

 

 

After McKim, 1980.

Defer judgment. Don’t be critical of others.

Aim for quantity. e.g. 30 thumb-nail sketches in 60 minutes

PHASES

  • Idea Generation
  • Evaluation phase
  • Display your ideas
  • Offer constructive comment
  • Try different tactics
  • Compare sketches
  • Make written notes

REFERENCE

Adapted from McKim, R.H. (1980) Experiences in Visual Thinking, Belmont, C.A. PWS Publishers (Wadsworth Inc.) pp. 125-7

Anyone like to offer some more:

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