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B822 Techniques Library: Using ‘Crazy’ Ideas


 

Ken Dodd

Ideas that could get you fired if suggested or are laugh out loud funny; so there’s a risk. (Techniques Library 2010)

Developed by Rickards (1974) as ‘Wildest Idea’ and de Bono (1982) as ‘Intermediate impossible’.

Why beneficial?

  • They break down assumptions.
  • The humour can energize a group and trigger more ideas (including some unthought of that might work)

Use these techniques:

  • brainstorming
  • Free Association
  • excursion

Treat it seriously to see where it takes you

Don’t get stuck on a non-starter (but aren’t they all implicitly a non-starter if they are going to get you fired or ar laughable?)

REFERENCE

Rickards, T. (1974) Problem-solving Through Creative Analysis, Essex, UK, Gower Press.

de Bono, E. (1982) Later thinking for Management, Pelican Books.

VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed. Van Nostranran Reinhold. Technique 4.61. p. 202



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