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The School of Communication Arts

As a 1987 exercise to promote the School of Communication Arts, Designer/Art Director Jan Moscowitz and I came up with this. The Dean didn’t run with the idea, though I have used it successfully as a marketing tool more than once. I’d like to do this as a video, with student heads popped up through a board and a Willy Wonker Dean wielding a hose pipe.

Four hours with students at my alma mater The School of Communications Arts where I listen to six teams out of eight share their thinking on current and past creative briefs on everything from Vogel’s Bread and Nespresso by way of Sodastream and Thames tap water. Great that the OU MBA module B822 ‘Creativity, Innovation & Change’ had something to contribute when I was asked what to do if you get ‘blocked’. I quoted some of the creative problem solving techniques I have used or observed from role playing and human sculpture, to dream working, visualization and mind mapping.

Then a walk from Jonathan Street, Vauxhall to Tower Road, Covent Garden via Westminster and Trafalgar Square to network at a Skillset sponsored event where I met Raj, Natasha and Lesley (as well as a producer freshly returned from Ravensbourne course on 3d).

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