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Getting more than you’d expect from WordPress.

An evening in the Lanes at the Skiff. 

This is Silicon Valley on the south coast of England. This was a Word Up.

Chris Harding from ‘More Than’ and memorial headstones insurance.

I’ve missed all of this, the casual, bright and open vibrancy of Brighton. Where else in on a Tuesday night do get beer, cake and good crack while talking shop?

Never in Milton Keynes.

Chris used a great analogy on bike riding with all kinds of sensors.

He monitors his performance when road racing to deal with the boredom and to understand what the training is doing for him. His joy is Mountain Bike riding.  Without analytics you don’t know a blog’s performance.

Set some KPIs before you start.

Yoast plugin

Clicktale – add in WordPress

Go squared

NB unique visitors


Referrers
Dwell time now down to 5 seconds
Page impressions – eyes on a page
Bounce rate people leaving within 10 seconds

Keep key content above the fold to disclose as much as possible in the first 250 words.

Find out what people are saying


Reciprocal feedback
Fill yourself in slowly
Like at pub
Weave them in gently

Find niche for yourself

It is very much like a play
Hejaz a degree in theatre

Persona profiling

Real or people you have made up.

When you are writing a piece of content bare them in mind.

Translation packages for WordPress

How to avoid the stale

Recycle posts

Information arch

All in WordPress SEO pack

Use inbound writer

Re Resolving and Google

Your content is you currency

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