An evening in the Lanes at the Skiff.
This is Silicon Valley on the south coast of England. This was a Word Up.
Chris Harding from ‘More Than’ and memorial headstones insurance.
I’ve missed all of this, the casual, bright and open vibrancy of Brighton. Where else in on a Tuesday night do get beer, cake and good crack while talking shop?
Never in Milton Keynes.
Chris used a great analogy on bike riding with all kinds of sensors.
He monitors his performance when road racing to deal with the boredom and to understand what the training is doing for him. His joy is Mountain Bike riding. Without analytics you don’t know a blog’s performance.
Set some KPIs before you start.
Yoast plugin
Clicktale – add in WordPress
NB unique visitors
Referrers
Dwell time now down to 5 seconds
Page impressions – eyes on a page
Bounce rate people leaving within 10 seconds
Keep key content above the fold to disclose as much as possible in the first 250 words.
Find out what people are saying
Reciprocal feedback
Fill yourself in slowly
Like at pub
Weave them in gently
Find niche for yourself
It is very much like a play
Hejaz a degree in theatre
Persona profiling
Real or people you have made up.
When you are writing a piece of content bare them in mind.
Translation packages for WordPress
How to avoid the stale
Recycle posts
Information arch
All in WordPress SEO pack
Use inbound writer
Re Resolving and Google
Your content is you currency
Mind Bursts 