What is it that makes us so good at this in Britain and what issues do you have to deal with working internationally? I asked.
Steve Rayson replied about
Visual – is this British thing? We offer visual responses in the pitch, though this may not be what the client ultimately runs with.
Whereas in China the traditon is still very Didactic – they don’t want to self–discovery.
You have to be culturally specific with a learning designer from the local context.
How we think, and excellence in TV, Film & Design. Clive Shepherd.
Have an engagement strategy. Laura Overton
The point was made that there is a Hunger for information so don’t translate, run in English.