Fig 1. STIHL Leafy Christmas Card. Courtesy of Ads of the World. Dec 2012
Advertisers create ads that stick so that consumers are influenced in their decision making in the shopping aisle. Can this be used to help students remember for exams and when required in the workplace?
I was looking for a way to an an Umlaut to the name ‘Engeström‘ in Google Docs help but instead stumble upon something far more valuable in relation to access to e-learning for students with disabilities – navigation short cuts. These apply to how a person with sight impairment might move through a text and so, like basic web usability, informs on best practice when it comes to writing, proof reading and lay-out, i.e. editing with a reader with a visual impairment in mind.
Somehow the clear way the guide is laid out caused the penny to drop in a way that hasn’t occurred in the last three months however many times I have observed, listened to, read about or tried to step into the shows of a Web usability recommends a way of laying out text that is logical, clear and suited to the screens we use to access content from the web.
Fig.2. Google Docs help center – navigation student with a visual impairment.
This logic of headings and multiple sub-headings, let alone plain English in relation to short sentences as well as use of paragraphs makes reading not only easier for those with no disability, but assists those with varies degrees of visual impairment as content is then better able to respond to standard tools of text enlargement and enhancement, but also of screen readers that work best when reading through text.
What assistive technology does, a control that doesn’t require a mouse and keeps a manageable set of keys under the fingers rather than needing to run back and forth across the keyboard, is to reduce the above commands to actions that a visually impaired or blind person can then use to control their web viewing experience.
This, for me is a ‘mind burst’ – when, why and how the ‘penny drops’ that moment of clarity or inspiration.
Is there a common logic to it?
My construct has to be different to anyone else’s because of the vast array of connections that make me the person I am and have become. As a ‘educator’ and ‘communicator’ do I seek out moments of revelation in relation to a topic such as this in the hope and belief that they will make sense and even work for others?
In terms of immediacy of effect adverts in the forms of magazine spreads, posters and TV spots aim to do this to – willing a person to act in a certain way, whether to purchase a service or product, or to sign up for a course, subscribe to a magazine or contribute to a charity.
If applied to learning are we in any way cheating or making it too easy?
On the contrary, is it not the educator’s role to spark understanding or act as a catalyst to get thinking going or to create an memorable image, a tag or peg that can be applied not just in an exam but when this thinking is required to solve or resolve problems in the real world?
Ads of the World in relation to learning
Fig. 3. When you smoke, your baby smokes. Vermont Department of Health. Courtesy of Ads of the World.
Fig.4. Garnier Fructis – courtesy of Ads of the World
- Can the quality or nature of the expression of a module of learning have a measurable impact on retention of this information?
- Whilst the goal of an education is marked by assessment and therefore students need to have the information at their fingertips for an exam, how in the real world do we ensure, with efficiency, that lessons are not forgotten?
- Does it help is a piece of health and safety training for a nuclear power station includes dramatic reconstruction of a nasty accident and the measures not only taken to deal with it … but to prevent it happening in the first place?
Fig. 5. Ebbinghaus (1885) Least we forget … how can we address the inevitable?
Does advertising have something to teach the educator? Can memorable images be used in learning to help make the facts stick? Should such pegging be something of the student’s own construction?
Ebbinghaus, H. (1885) Memory: A Contribution to Experimental Psychology
Engeström.Y (2008) From Teams to Knots: Activity-theoretical studies of Collaboration and Learning at Work. Learning in doing: Social, Cognitive & Computational Perspectives. Cambridge University Press. Series Editor Emeritus. John Seely Brown.
- Do you need help getting around? (mymindbursts.com)
- Activity designed to provide an insight into scripting content that is image rich for the visually impaired (mymindbursts.com)
- Kalenga fetes visually impaired athletes (times.co.zm)
- Prevalence of visual impairment in US increases (eurekalert.org)
- Video Magnifier for the Visually Impaired Designed by HumanWare Now Offered by Rehabmart.com (prweb.com)
- *** Some free software which may be useful to visually-impaired (dakotatoday.typepad.com)
- Qualcomm Ray Provides Smartphone Solutions for the Blind (mashable.com)
- BlackBerry Screen Reader: An Accessibility Solution for Customers with Visual Impairments (blogs.blackberry.com)
- E-readers for the visually-impaired (ask.metafilter.com)