Mind Bursts

Firstly in terms of transparency I would like to inform you that I know the author Peter Cook. In actual fact he was my tutor for a course on creativity some years back for the MBA with the OU. The energy Peter had in teaching/ coaching was infectious. As an innovation / creativity junkie joining Peter was an absolute joy and it was an experience that I will remember for a long time. It was a couple of months ago that I discovered that Peter had a twitter account and was preparing to launch a book!

Peter's passion is rock music and he uses this as a metaphor to many issues facing business today. I also like how Peter addresses the problem that many creative types can have in trying to gain traction of an idea. if the idea doesn't gain traction do they try again or just fade into…