This is a key concept of this theory is we learn through the observation of others. A theory that evolved from behaviourism though now has many concepts from the cognitivist camp included. It has been re-named by some to social-cognitive learning.
There are three variables to the social learning theory; environment, person and behaviour which influence each other.
Close relation to Vygotsky’s Social Development Theory and Lave’s Situated Learning Theory.
Advertisements and TV commercials are good examples of social learning.