- To disseminate research. Towards journalism. Towards a book. Even a thesis or paper.
- Thought leadership. Reputational. A career move for others to know what you have to say, for media and academia. To express a personal opinion rather than that of your subject expertise or institution.
- Social media marketing – to promote your work, as a lecturer, educator and professional academic writer. To support students: a place for lecture notes and reflection on lectures and tutorials. For followers and fans.
- PR for the faculty – though corporate blogging is directed, needs to be on brief, and is ideally undertaken through the communications department.
- Recruitment to the faculty, course and module.
- As part of a learning community. As a like mind. To take part, to be a player and participant. Tenure.
- To develop digital literacy skills. Find and connect to likeminds.
- In different formats: not just text and images, but video and audio too of lectures and seminars, or simply talking to camera.
- To develop and try out writing styles and ideas.
- Engage. Recipricosity.
- To create and develop creative and productionskills.
- For the pleasure of it.