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‘The Reputation Game’ You’ll be engrossed for days and changed forever


Reputation Game

The Reputation Game is a compelling read that has you nodding along in agreement, turning the page for another insight and then pausing to take in the academic research. Written by a former Financial Times journalist and PR guru David Waller and a Business School academic Rupert Younger, the blend of the journalism and the academic gives you two books beautifully blended into one.

I find you become engrossed for hours at time – it has that ‘can’t put it down’ quality, but also as it skips through so many examples and references that any of these can form a satisfying quick read making it good not only for a commute, but to flick through between stops on the underground.

I know a dozen people who should have a copy, one who probably wishes he had written it. On the one hand I can send them this review, on the other I might just buy them copies and tell them why they should read it and how it well both be a pleasure to read and of value to them either because they have a ‘reputation’ to maintain, build or rejuvenate, or because they are in the business of doing this for others, both individuals and organisations.

Amongst many, often interviewed for the book, in relation to ‘reputation’, you will gain insights into:

 

Roman Abramovich

Lance Armstrong

Abu Omar al-Baghdadi

Michel Barnier

David and Victoria Beckham

Benedict XVI aka the Pope

Jeff Bezos

Tony Blair

Sepp Blatter

Usain Bolt

Susan Boyle

Richard Branson aka Sir Richard

Gordon Brown

Warren Buffett

George W Bush

Caligula aka The Emperor

David Cameron

Jimmy Carter

Charles Windsor aka the Prince of Wales

Winston Churchill

Nick Clegg

Bill and Hillary Clinton

Jeremy Corbyn

Robert Downey Jnr

James Dyson aka Sir James

Elizabeth Windsor aka The Queen

Roger Federer

Niall Ferguson

Margaret Hodge

Steve Jobs

Boris Johnson

Tom Jones aka Sir Tom

Bernie Madoff – interviewed in person by the authors.

Theresa May

Max Mosley

Horatio Nelson aka Admiral Lord

Barack Obama aka President

John Profumo

Vladimir Putin aka President

Cecil Rhodes

Saddam Hussein

Maria Sharapova

Joseph Stalin

Ivan the Terrible

Margaret Thatcher

Donald Trump

Mark Zuckerberg
And when it comes to business and organisational reputation you will learn about:

 

Adidas

Amnesty International

Ben & Jerry’s Ice Cream

The Bhopal Disaster

The British Army

Buzzfeed

Cazenove

The Catholic Church

CBS

BP

The Deepwater Horizon Crisis

Domino’s Pizza

The EU

Exxon

Facebook

FIFA

GlaxoSmithKline

Goldman Sachs

Google

Innocent Drinks

IS

The London School of Economics

Nestlé

Philip Morris International

Rolls-Royce

Rowntree

RBS

Unilver

Union Carbide

United Airlines

VW

Wonga

Zimbabwe

 

And in doing so you will learn about:

 

Capability reputation and character reputation and a whole lot more. Some of which will make you smile, much of which you can apply.

 

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