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 ‘Smartness’ online is the product of teamwork

It is a chamber orchestra rather than a philharmonic:  rarely an unsupported solo act.
Content very quickly looks tired and dated unless it is relevant, well expressed. Where delivered digitally it has to have those apparent and hidden ‘clever bits.’ It links to stuff, it engages, it might embed video, it invites people to connect and share … i.e. an eNewsletter is so much more than a piece of print distributed by email.

This graphic is my attempt to explain this further: content (text, images, video), with design (layout, branding, readability) and ‘smart‘ (links, tracking/understanding the audience, share, interaction … and much that I can’t even start to imagine that can make a more personalised ‘communiqué.’
My role of the digital editor, like an editor on any platform, print, TV, or radio, as well as creating or editing/managing the content, must make sure that the audience get this extra ‘smart‘ input. This is both whatever an eNewsletter does on the surface: register with this, join that, read this, do that, come to this, action that, but also the ‘analytics’ in the background.
I choose to receive eNewsletters from all kinds of organisations and have been looking at them closely. Keeping up is not easy. The very best are simple, clear, readable in a wink, engaging … and invariably connect invitingly to committing to a paid subscription or membership and want you to read it every month too.
If I should set a goal for any eNewsletter it is that not only does it engage and appeal to my readers, but they think it’s so interesting they want to share it with potential new readers.
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Anderson on meeting student needs

5 Aug 2011

Getting the Mix Right Again: An updated and theoretical rationale for Interaction. How to be effective and efficient in meeting diverse student needs. Terry Anderson (2003)

Wagner’s (1994) “reciprocal events that require at least two objects and two actions. Interactions occur when these objects and events mutually influence one another” (p. 8).

A comment left on a blog is therefore a reciprocal interaction, like an asynchronous discussion in a forum, as there are two people (subjects) with in respective cases two objects (the blog and the comment) and two actions (the writing of the blog, the composition of a response in the form of a comment).

This does not, as Anderson suggests, negate Daniel and Marquis’s (1998) definition of interaction needing to refer “in a restrictive manner to cover only those activities where the student is in two-way contact with another person (or persons)” (Daniel and Marquis, 1988, p. 339). In 1989 they could not have known how texting would develop into meaningful interaction between two or more people, or the way in which asynchronous discussion could occur online.

  • Sims (1999) argues that interactivity allows for learner control, adaptation of the learner program, various forms of participation and communication, and as aiding the development of meaningful learning.
  • Lipman (1991) and Wenger (2001) say that interactivity is fundamental to the creation of the learning communities.
  • Jonassen (1991) says that another person’s perspective is a key learning component in constructivist learning theories.
  • Langer (1989) says that interaction develops mindfulness in learners.

There is a history of interaction as a theory in education

  • Dewey (1916) from inert information from another to your own understanding and interpretation in your head.
  • Holmberg (1989) between tutor and student, whether postal or on the phone.
  • Laurilard (1997) interaction between tutor, content and students.

The difference between formal and informal learning.

One, Anderson argues, is purposively designed to have a learning outcome. Though I do wonder, based on a recent Elluminate session in which we considered a formal and informal learning design for teaching The Green Cross Code if the informal miss has greater impact, the shock of the unexpected when you are nearly hit … Or as a driver or passenger you nearly hit (or even do hit) another?

Since both formal and informal learning can result from interaction between and amongst students alone, or as result of interaction between student and content, the participation of a teacher cannot be a defining feature of an educational interaction. (Anderson, 2003)

Anderson, 2003 suggested that due to the increasing computational power and storage capacity of computers (Moore’s Law), their increase in functionality when networked (Metcalfe’s Law), and related geometric increases in a host of technical developments (Kurzweil, 1999) created opportunity to transform student-teacher and student-student interaction into enhanced forms of student-content interaction.

In a way the interaction with the content of various kinds in mixed ways that goes on in the head Dewey (1916) has been the goal of the developers of interactive learning all along, in the training context this has occurred as facilitator-led learning was gradually transcended by workbooks in the 1980s, video-led and interactive (on laser-disc then Interactive DVD before) in the 1990s before efforts occurred to migrate content and interactivity to the web from the 1990s.

The multiple interplay of Anderson and Garrison’s (1998) Fig. 1 rings true, though how content without a student or teacher interloper baffles me and in 2011 teacher in the broadest sense should take in all educators and ancillary stakeholders.

There is no single medium that supports the educational experience in a manner that is superior in all ways to that supported via other media.

Clark’s (1994), Kozma’s (1994) Russell (2000) and many others show that there is ’a complicated interaction between content, student preference and need, institutional capacity and preference, and teaching and learning approaches to learning’.

There is also evidence that many students deliberately choose learning programs that allow them to minimize the amount of student-teacher and student-student interaction required (May, 2003; Kramarae, 2003).

While Anderson (2003) concludes that there is ’a wide range of need and preference for different combinations of paced and un-paced, synchronous and asynchronous activity, and also a strong desire for variety and exposure to different modes and modularities of educational provision and activity.’

From these observations and from the literature debate, Anderson developed an equivalency theorem as follows:

Deep and meaningful formal learning is supported as long as one of the three forms of interaction is at a high level:

• Student–teacher

• Student-student

• Student-content

The other two may be offered at minimal levels, or even eliminated, without degrading the educational experience.

High levels of more than one of these three modes will likely provide a more satisfying educational experience.

This theorem implies that an instructional designer can substitute one type of interaction for one of the others (at the same level) with little loss in educational effectiveness – thus the label of an equivalency theory.

Student-teacher interaction currently has the highest perceived value amongst students, and thus commands highest scores.

There is some evidence to suggest value in “vicarious interaction,” in which non-active participants gain from observing and empathizing with active participants (Sutton, 2001; Fulford and Zhang, 1993).

Also Cox (2006) with a nod to John Seely- (2007) (both from week 2)

For planning or development purposes, designers are encouraged to build into their programs strategic amounts of each type of interaction, and to develop activities that will encourage this amount of interaction.

This interests me because I wonder if we could take the call-centre principal and apply it to social media, a collective engagement of substance.

At Athabasca University, Anderson writes, students had access (7 days a week, 12 hours a day) to call centre staff. They were equipped with FAQ databases, course syllabi, and a limited amount of content knowledge to answer a wide variety of student inquiries.

Would this help with retention?

It would contribute to engagement. It did contribute to deeper learning. Are we now saying that this interaction must come from fellow students? Or alumni groups in social networks?

I know that in the corporate sector Epic offer clients a ‘call-centre’ like service as they have realised that online interactive learning naturally throws up situations where students want to talk to an informed and sympathetic person. No one wants to be passed from pillow to post. I say this as an informed online learner who has not just had to sleep on a problem, but the nature of responses either send you to sleep or leave you wanting to bang your head against a post.

I loathe this kind of academic language.

This is where academics address each other, a PhD student to their sponsor perhaps. It puts students and the inquisitive mind at arm’s length.

This will change in the Web 2.0 world as this content gets an airing well-beyond its original place in a printed journal and with a few tags and comments gets spread rapidly across thousands rather than a handful of readers.

‘The equivalency theorem proposed in this paper is not as complicated nor as technically detailed as other theories relevant to distance education (e.g., Jaspers, 1991; Saba and Shearer, 1994). However, its simplicity allows it to function as an accessible heuristic for distance education delivery design’. Anderson (2003)

My highlights.

The choice of words then this massive compound-noun says to me this person is trying to sound clever, elitist and worthy of the academic status they aspire to. It is poor communication. Even the chunk of referencing sticks in the gullet. We should in theory reference every word we utter, as none are our own, all could be tagged back to someone, somewhere.

Clarity counts.

By quoting Wilson here Anderson reveals his motives. Sometimes academics what to coin a phrase or word: e-tivity (Salmon, 2002), sometimes a phrase: digital natives (Prensky, 2001, 2003, but read Jones to put this terms where they belong), sometimes a theorem, this one being ‘The Equivalency Theorem’.

Wilson (1997), Anderson tells us, described three functions that a good educational theory performs.

I’ll let you read the conclusion in the paper for these.

My interest is not in developing a theorem, my quest is for understanding that I may then apply.

An important paper, dense, chronological, logical, a great intellect chew.

Anderson (2003) ends with this:

‘I am convinced that many of these alternatives should be focused on creating the most cost effective and accessible alternatives that can scale to meet the burgeoning global demand for effective and affordable life-long learning opportunities. In most cases, these models will drastically reduce the amount of teacher-student interaction, and substitute it with increased student-student and student-content interaction. For many, this scenario is a frightening one, but one that is in keeping with our tradition of expanding educational access and opportunity, and thus not one we should abhor’.

Eight years on I feel like sounding him out.

Was he prescient? Where is he now?

The fact Anderson has missed is the greater desire for increased personalisation, learning tailor to the individual and increased interaction through social networks, with the knowledgeable as well as the ignorant (whether or not they are the person’s tutor or faculty academics).

Actually, the group I find silent are the tutors and academics.

They are too busy with their heads in their professional thoughts unable to offer up a piece of their minds without attaching a price or allocated time to it. Is this the difference between a professional musician and a busker?

REFERENCE

Anderson, T., and Garrison, D.R. (1998). Learning in a networked world: New roles and responsibilities. In C. Gibson (Ed.), Distance Learners in Higher Education. (p. 97-112). Madison, WI.: Atwood Publishing.

Anderson, T. (2003). Modes of interaction in distance education: Recent developments and research questions. In M. Moore (Ed.) Handbook of Distance Education. (p. 129-144). Mahwah, NJ.: Erlbaum.

Cox, R. (2006) Vicarious Learning and Case-based Teaching of Clinical Reasoning Skills (2004–2006) [online], http://www.esrcsocietytoday.ac.uk/ esrcinfocentre/ viewawardpage.aspx?awardnumber=RES-139-25-0127 [(last accessed 10 March 2011).

Fulford, C. P., and Zhang, S. (1993). Perceptions of Interaction: The critical predictor in distance education. American Journal of Distance Education, 7(3), 8– 21.

John Seely-Brown October 2007 webcast: http://stadium.open.ac.uk/stadia/preview.php?whichevent=1063&s=31 +My notes on this: http://learn.open.ac.uk/mod/oublog/viewpost.php?post=60469+The transcript of that session: http://learn.open.ac.uk/file.php/7325/block1/H800_B1_Week2a_JSBrown_Transcript.rtf

Jaspers, F. (1991). Interactivity or Instruction? A reaction to Merrill. Educational Technology, 31(3), 21 – 24.

Jonassen, D. (1991). Evaluating constructivistic learning. Educational Technology, 31(10), 28 – 33.

Jones, C (2010) A new generation of learners? The Net Generation and Digital Natives

Kurzweil, R. (1999). The age of spiritual machines. New York: Penguin Group.

Langer, E. (1989). Mindfulness. Reading, MA.: Addison-Wesley.

Lipman, M. (1991). Thinking in Education. Cambridge, UK.: Cambridge University Press.

Saba, F., and Shearer, R. (1994). Verifying key theoretical concepts in a dynamic model of distance education. American Journal of Distance Education, 8(1), 36 – 59.

Salmon, G. (2002) E-tivities: The Key to Active Online Learning, London, RoutledgeFalmer.

Sims, R. (1999). Interactivity on stage: Strategies for learner-designer communication. Australian Journal of Educational Technology, 15(3), 257 – 272. Retrieved May 25, 2002 from: http://cleo.murdoch.edu.au/ajet/ajet15/sims.html

Sutton, L. (2001). The principles of vicarious interaction in computer-mediated communications. Journal of Interactive Educational Communications, 7(3), 223 –242. Retrieved July 15, 2003 from: http://www.eas.asu.edu/elearn/research/suttonnew.pdf

Wagner, E.D. (1994). In support of a functional definition of interaction. American Journal of Distance Education, 8(2), 6 – 26.

Wenger, E. (2001). Supporting communities of practice: A survey of community-orientated technologies. (1.3 Ed.) Shareware. Retrieved Mar 12, 2003 from: http://www.ewenger.com/tech/

Wilson, B. (1997). Thoughts on theory in educational technology. Educational Technology, 37(1), 22 – 26.

Food for thought

‘As background to our agency business, we believe that there has been a transition from a campaign-driven marketing world to an editorially driven one where brands must develop content for consumers to interact with across social media, internet and mobile properties and to gain earned media exposure as well as to drive e-commerce sales’.

Now apply this to terriary education, both the promotion of an institution and courses and to learning itself.

The TV in our house is redundant; we are forever on. Sometimes we share, though we may watch in our own time and a TV screen, tablet or Smartphone.

Social Media is knowledge sharing – it is learning. Does it require a theoretical rationale?

Getting the Mix Right Again: An updated and theoretical rationale for Interaction. How to be effective and efficient in meeting diverse student needs. Terry Anderson (2003)

Wagner’s (1994) “reciprocal events that require at least two objects and two actions. Interactions occur when these objects and events mutually influence one another” (p. 8).

A comment left on a blog is therefore a reciprocal interaction, like an asynchronous discussion in a forum, as there are two people (subjects) with in respective cases two objects (the blog and the comment) and two actions (the writing of the blog, the composition of a response in the form of a comment).

This does not, as Anderson suggests, negate Daniel and Marquis’s (1998) definition of interaction needing to refer “in a restrictive manner to cover only those activities where the student is in two-way contact with another person (or persons)” (Daniel and Marquis, 1988, p. 339). In 1989 they could not have known how texting would develop into meaningful interaction between two or more people, or the way in which asynchronous discussion could occur online.

  • Sims (1999) argues that interactivity allows for learner control, adaptation of the learner program, various forms of participation and communication, and as aiding the development of meaningful learning.
  • Lipman (1991) and Wenger (2001) say that interactivity is fundamental to the creation of the learning communities.
  • Jonassen (1991) says that another person’s perspective is a key learning component in constructivist learning theories.
  • Langer (1989) says that interaction develops mindfulness in learners.
    There is a history of interaction as a theory in education
  • Dewey (1916) from inert information from another to your own understanding and interpretation in your head.
  • Holmberg (1989) between tutor and student, whether postal or on the phone.
  • Laurilard (1997) interaction between tutor, content and students.

The difference between formal and informal learning.

One, Anderson argues, is purposively designed to have a learning outcome. Though I do wonder, based on a recent Elluminate session in which we considered a formal and informal learning design for teaching The Green Cross Code if the informal miss has greater impact, the shock of the unexpected when you are nearly hit … Or as a driver or passenger you nearly hit (or even do hit) another?

Since both formal and informal learning can result from interaction between and amongst students alone, or as result of interaction between student and content, the participation of a teacher cannot be a defining feature of an educational interaction. (Anderson, 2003)

Anderson, 2003 suggested that due to the increasing computational power and storage capacity of computers (Moore’s Law), their increase in functionality when networked (Metcalfe’s Law), and related geometric increases in a host of technical developments (Kurzweil, 1999) created opportunity to transform student-teacher and student-student interaction into enhanced forms of student-content interaction.

In a way the interaction with the content of various kinds in mixed ways that goes on in the head Dewey (1916) has been the goal of the developers of interactive learning all along, in the training context this has occurred as facilitator-led learning was gradually transcended by workbooks in the 1980 s, video-led and interactive (on laser-disc then Interactive DVD before) in the 1990s before efforts occurred to migrate content and interactivity to the web from the 1990s.

The multiple interplay of Anderson and Garrison’s (1998) Fig. 1 rings true, though how content without a student or teacher interloper baffles me and in 2011 teacher in the broadest sense should take in all educators and ancillary stakeholders.

There is no single medium that supports the educational experience in a manner that is superior in all ways to that supported via other media.

Clark’s (1994), Kozma’s (1994) Russell (2000) and many others show that there is ’a complicated interaction between content, student preference and need, institutional capacity and preference, and teaching and learning approaches to learning’.

There is also evidence that many students deliberately choose learning programs that allow them to minimize the amount of student-teacher and student-student interaction required (May, 2003; Kramarae, 2003).

While Anderson (2003) concludes that there is ’a wide range of need and preference for different combinations of paced and un-paced, synchronous and asynchronous activity, and also a strong desire for variety and exposure to different modes and modularities of educational provision and activity.’

From these observations and from the literature debate, Anderson developed an equivalency theorem as follows:

Deep and meaningful formal learning is supported as long as one of the three forms of interaction is at a high level:

• Student–teacher

• Student-student

• Student-content

The other two may be offered at minimal levels, or even eliminated, without degrading the educational experience.

High levels of more than one of these three modes will likely provide a more satisfying educational experience.

This theorem implies that an instructional designer can substitute one type of interaction for one of the others (at the same level) with little loss in educational effectiveness – thus the label of an equivalency theory.

Student-teacher interaction currently has the highest perceived value amongst students, and thus commands highest scores.

There is some evidence to suggest value in “vicarious interaction,” in which non-active participants gain from observing and empathizing with active participants (Sutton, 2001; Fulford and Zhang, 1993).

Also Cox (2006) with a nod to John Seely- (2007) (both from week 2 of module H800 of the Masters in Open and Distance Education.

For planning or development purposes, designers are encouraged to build into their programs strategic amounts of each type of interaction, and to develop activities that will encourage this amount of interaction.

This interests me because I wonder if we could take the call-centre principal and apply it to social media, a collective engagement of substance.

At Athabasca University, Anderson writes, students had access (7 days a week, 12 hours a day) to call centre staff. They were equipped with FAQ databases, course syllabi, and a limited amount of content knowledge to answer a wide variety of student inquiries.

Would this help with retention?

It would contribute to engagement. It did contribute to deeper learning. Are we now saying that this interaction must come from fellow students? Or alumni groups in social networks?

I know that in the corporate sector Epic offer clients a ‘call-centre’ like service as they have realised that online interactive learning naturally throws up situations where students want to talk to an informed and sympathetic person. No one wants to be passed from pillow to post. I say this as an informed online learner who has not just had to sleep on a problem, but the nature of responses either send you to sleep or leave you wanting to bang your head against a post.

I loathe this kind of academic language.

This is where academics address each other, a PhD student to their sponsor perhaps. It puts students and the inquisitive mind at arm’s length.

This will change in the Web 2.0 world as this content gets an airing well-beyond its original place in a printed journal and with a few tags and comments gets spread rapidly across thousands rather than a handful of readers.

The equivalency theorem proposed in this paper is not as complicated nor as technically detailed as other theories relevant to distance education (e.g., Jaspers, 1991; Saba and Shearer, 1994). However, its simplicity allows it to function as an accessible heuristic for distance education delivery design’. Anderson (2003)

My highlights.

The choice of words then this massive compound-noun says to me this person is trying to sound clever, elitist and worthy of the academic status they aspire to. It is poor communication. Even the chunk of referencing sticks in the gullet. We should in theory reference every word we utter, as none are our own, all could be tagged back to someone, somewhere.

Clarity counts. It is an important part of communication.

By quoting Wilson here Anderson reveals his motives. Sometimes academics what to coin a phrase or word: e-tivity (Salmon, 2002), sometimes a phrase: digital natives (Prensky, 2001, 2003, but read Jones to put this terms where they belong), sometimes a theorem, this one being ‘The Equivalency Theorem’.

Wilson (1997), Anderson tells us, described three functions that a good educational theory performs.

I’ll let you read the conclusion in the paper for these.

My interest is not in developing a theorem, my quest is for understanding that I may then apply.

An important paper, dense, chronological, logical, a great intellect chew.

Anderson (2003) ends with this:

‘I am convinced that many of these alternatives should be focused on creating the most cost effective and accessible alternatives that can scale to meet the burgeoning global demand for effective and affordable life-long learning opportunities. In most cases, these models will drastically reduce the amount of teacher-student interaction, and substitute it with increased student-student and student-content interaction. For many, this scenario is a frightening one, but one that is in keeping with our tradition of expanding educational access and opportunity, and thus not one we should abhor’.

Eight years on I feel like sounding him out.

Was he prescient?

Where is he now?

The fact Anderson has missed is the greater desire for increased personalisation, learning tailor to the individual and increased interaction through social networks, with the knowledgeable as well as the ignorant (whether or not they are the person’s tutor or faculty academics).

Actually, the group I find silent are the tutors and academics.

They are too busy with their heads in their professional thoughts unable to offer up a piece of their minds without attaching a price or allocated time to it. Is this the difference between a professional musician and a busker?

REFERENCE

Anderson, T., and Garrison, D.R. (1998). Learning in a networked world: New roles and responsibilities. In C. Gibson (Ed.), Distance Learners in Higher Education. (p. 97-112). Madison, WI.: Atwood Publishing.

Anderson, T. (2003). Modes of interaction in distance education: Recent developments and research questions. In M. Moore (Ed.) Handbook of Distance Education. (p. 129-144). Mahwah, NJ.: Erlbaum.

Cox, R. (2006) Vicarious Learning and Case-based Teaching of Clinical Reasoning Skills (2004–2006) [online], http://www.esrcsocietytoday.ac.uk/ esrcinfocentre/ viewawardpage.aspx?awardnumber=RES-139-25-0127 [(last accessed 10 March 2011).

Fulford, C. P., and Zhang, S. (1993). Perceptions of Interaction: The critical predictor in distance education. American Journal of Distance Education, 7(3), 8

– 21.

John Seely-Brown October 2007 webcast: http://stadium.open.ac.uk/stadia/preview.php?whichevent=1063&s=31

My notes:

http://learn.open.ac.uk/mod/oublog/viewpost.php?post=60469

The transcript of that session:

http://learn.open.ac.uk/file.php/7325/block1/H800_B1_Week2a_JSBrown_Transcript.rtf

Jaspers, F. (1991). Interactivity or Instruction? A reaction to Merrill. Educational Technology, 31(3), 21 – 24.

Jonassen, D. (1991). Evaluating constructivistic learning. Educational

Technology, 31(10), 28 – 33.

Jones, C (2010) A new generation of learners? The Net Generation and Digital Natives

Kurzweil, R. (1999). The age of spiritual machines. New York: Penguin Group.

Langer, E. (1989). Mindfulness. Reading, MA.: Addison-Wesley.

Lipman, M. (1991). Thinking in Education. Cambridge, UK.: Cambridge University Press.

Saba, F., and Shearer, R. (1994). Verifying key theoretical concepts in a dynamic model of distance education. American Journal of Distance Education, 8(1), 36 – 59.

Salmon, G. (2002) E-tivities: The Key to Active Online Learning, London, RoutledgeFalmer.

Sims, R. (1999). Interactivity on stage: Strategies for learner-designer communication. Australian Journal of Educational Technology, 15(3), 257 – 272.

Retrieved May 25, 2002 from: http://cleo.murdoch.edu.au/ajet/ajet15/sims.html

Sutton, L. (2001). The principles of vicarious interaction in computer-mediated communications. Journal of Interactive Educational Communications, 7(3), 223 –

242. Retrieved July 15, 2003 from: http://www.eas.asu.edu/elearn/research/suttonnew.pdf

Wagner, E.D. (1994). In support of a functional definition of interaction.

American Journal of Distance Education, 8(2), 6 – 26.

Wenger, E. (2001). Supporting communities of practice: A survey of community-orientated technologies. (1.3 Ed.) Shareware. Retrieved Mar 12, 2003 from: http://www.ewenger.com/tech/

Wilson, B. (1997). Thoughts on theory in educational technology. Educational Technology, 37(1), 22 – 26.

Anderson on meeting student needs online

Getting the Mix Right Again: An updated and theoretical rationale for Interaction. How to be effective and efficient in meeting diverse student needs. Terry Anderson (2003)

Wagner’s (1994) “reciprocal events that require at least two objects and two actions. Interactions occur when these objects and events mutually influence one another” (p. 8).

A comment left on a blog is therefore a reciprocal interaction, like an asynchronous discussion in a forum, as there are two people (subjects) with in respective cases two objects (the blog and the comment) and two actions (the writing of the blog, the composition of a response in the form of a comment).

This does not, as Anderson suggests, negate Daniel and Marquis’s (1998) definition of interaction needing to refer “in a restrictive manner to cover only those activities where the student is in two-way contact with another person (or persons)” (Daniel and Marquis, 1988, p. 339). In 1989 they could not have known how texting would develop into meaningful interaction between two or more people, or the way in which asynchronous discussion could occur online.

  • Sims (1999) argues that interactivity allows for learner control, adaptation of the learner program, various forms of participation and communication, and as aiding the development of meaningful learning.
  • Lipman (1991) and Wenger (2001) say that interactivity is fundamental to the creation of the learning communities.
  • Jonassen (1991) says that another person’s perspective is a key learning component in constructivist learning theories.
  • Langer (1989) says that interaction develops mindfulness in learners.

There is a history of interaction as a theory in education

  • Dewey (1916) from inert information from another to your own understanding and interpretation in your head.
  • Holmberg (1989) between tutor and student, whether postal or on the phone.
  • Laurilard (1997) interaction between tutor, content and students.

The difference between formal and informal learning.

One, Anderson argues, is purposively designed to have a learning outcome. Though I do wonder, based on a recent Elluminate session in which we considered a formal and informal learning design for teaching The Green Cross Code if the informal miss has greater impact, the shock of the unexpected when you are nearly hit … Or as a driver or passenger you nearly hit (or even do hit) another?

Since both formal and informal learning can result from interaction between and amongst students alone, or as result of interaction between student and content, the participation of a teacher cannot be a defining feature of an educational interaction. (Anderson, 2003)

Anderson, 2003 suggested that due to the increasing computational power and storage capacity of computers (Moore’s Law), their increase in functionality when networked (Metcalfe’s Law), and related geometric increases in a host of technical developments (Kurzweil, 1999) created opportunity to transform student-teacher and student-student interaction into enhanced forms of student-content interaction.

In a way the interaction with the content of various kinds in mixed ways that goes on in the head Dewey (1916) has been the goal of the developers of interactive learning all along, in the training context this has occurred as facilitator-led learning was gradually transcended by workbooks in the 1980s, video-led and interactive (on laser-disc then Interactive DVD before) in the 1990s before efforts occurred to migrate content and interactivity to the web from the 1990s.

The multiple interplay of Anderson and Garrison’s (1998) Fig. 1 rings true, though how content without a student or teacher interloper baffles me and in 2011 teacher in the broadest sense should take in all educators and ancillary stakeholders.

There is no single medium that supports the educational experience in a manner that is superior in all ways to that supported via other media.

Clark’s (1994), Kozma’s (1994) Russell (2000) and many others show that there is ’a complicated interaction between content, student preference and need, institutional capacity and preference, and teaching and learning approaches to learning’.

There is also evidence that many students deliberately choose learning programs that allow them to minimize the amount of student-teacher and student-student interaction required (May, 2003; Kramarae, 2003).

While Anderson (2003) concludes that there is ’a wide range of need and preference for different combinations of paced and un-paced, synchronous and asynchronous activity, and also a strong desire for variety and exposure to different modes and modularities of educational provision and activity.’

From these observations and from the literature debate, Anderson developed an equivalency theorem as follows:

Deep and meaningful formal learning is supported as long as one of the three forms of interaction is at a high level:

• Student–teacher

• Student-student

• Student-content

The other two may be offered at minimal levels, or even eliminated, without degrading the educational experience.

High levels of more than one of these three modes will likely provide a more satisfying educational experience.

This theorem implies that an instructional designer can substitute one type of interaction for one of the others (at the same level) with little loss in educational effectiveness – thus the label of an equivalency theory.

Student-teacher interaction currently has the highest perceived value amongst students, and thus commands highest scores.

There is some evidence to suggest value in “vicarious interaction,” in which non-active participants gain from observing and empathizing with active participants (Sutton, 2001; Fulford and Zhang, 1993).

Also Cox (2006) with a nod to John Seely- (2007) (both from week 2)

For planning or development purposes, designers are encouraged to build into their programs strategic amounts of each type of interaction, and to develop activities that will encourage this amount of interaction.

This interests me because I wonder if we could take the call-centre principal and apply it to social media, a collective engagement of substance.

At Athabasca University, Anderson writes, students had access (7 days a week, 12 hours a day) to call centre staff. They were equipped with FAQ databases, course syllabi, and a limited amount of content knowledge to answer a wide variety of student inquiries.

Would this help with retention?

It would contribute to engagement. It did contribute to deeper learning. Are we now saying that this interaction must come from fellow students? Or alumni groups in social networks?

I know that in the corporate sector Epic offer clients a ‘call-centre’ like service as they have realised that online interactive learning naturally throws up situations where students want to talk to an informed and sympathetic person. No one wants to be passed from pillow to post. I say this as an informed online learner who has not just had to sleep on a problem, but the nature of responses either send you to sleep or leave you wanting to bang your head against a post.

I loathe this kind of academic language.

This is where academics address each other, a PhD student to their sponsor perhaps. It puts students and the inquisitive mind at arm’s length.

This will change in the Web 2.0 world as this content gets an airing well-beyond its original place in a printed journal and with a few tags and comments gets spread rapidly across thousands rather than a handful of readers.

‘The equivalency theorem proposed in this paper is not as complicated nor as technically detailed as other theories relevant to distance education (e.g., Jaspers, 1991; Saba and Shearer, 1994). However, its simplicity allows it to function as an accessible heuristic for distance education delivery design’. Anderson (2003)

My highlights.

The choice of words then this massive compound-noun says to me this person is trying to sound clever, elitist and worthy of the academic status they aspire to. It is poor communication. Even the chunk of referencing sticks in the gullet. We should in theory reference every word we utter, as none are our own, all could be tagged back to someone, somewhere.

Clarity counts.

By quoting Wilson here Anderson reveals his motives. Sometimes academics what to coin a phrase or word: e-tivity (Salmon, 2002), sometimes a phrase: digital natives (Prensky, 2001, 2003, but read Jones to put this terms where they belong), sometimes a theorem, this one being ‘The Equivalency Theorem’.

Wilson (1997), Anderson tells us, described three functions that a good educational theory performs.

I’ll let you read the conclusion in the paper for these.

My interest is not in developing a theorem, my quest is for understanding that I may then apply.

An important paper, dense, chronological, logical, a great intellect chew.

Anderson (2003) ends with this:

‘I am convinced that many of these alternatives should be focused on creating the most cost effective and accessible alternatives that can scale to meet the burgeoning global demand for effective and affordable life-long learning opportunities. In most cases, these models will drastically reduce the amount of teacher-student interaction, and substitute it with increased student-student and student-content interaction. For many, this scenario is a frightening one, but one that is in keeping with our tradition of expanding educational access and opportunity, and thus not one we should abhor’.

Eight years on I feel like sounding him out.

Was he prescient? Where is he now?

The fact Anderson has missed is the greater desire for increased personalisation, learning tailor to the individual and increased interaction through social networks, with the knowledgeable as well as the ignorant (whether or not they are the person’s tutor or faculty academics).

Actually, the group I find silent are the tutors and academics.

They are too busy with their heads in their professional thoughts unable to offer up a piece of their minds without attaching a price or allocated time to it. Is this the difference between a professional musician and a busker?

REFERENCE

Anderson, T., and Garrison, D.R. (1998). Learning in a networked world: New roles and responsibilities. In C. Gibson (Ed.), Distance Learners in Higher Education. (p. 97-112). Madison, WI.: Atwood Publishing.

Anderson, T. (2003). Modes of interaction in distance education: Recent developments and research questions. In M. Moore (Ed.) Handbook of Distance Education. (p. 129-144). Mahwah, NJ.: Erlbaum.

Cox, R. (2006) Vicarious Learning and Case-based Teaching of Clinical Reasoning Skills (2004–2006) [online], http://www.esrcsocietytoday.ac.uk/ esrcinfocentre/ viewawardpage.aspx?awardnumber=RES-139-25-0127 [(last accessed 10 March 2011).

Fulford, C. P., and Zhang, S. (1993). Perceptions of Interaction: The critical predictor in distance education. American Journal of Distance Education, 7(3), 8– 21.

John Seely-Brown October 2007 webcast: http://stadium.open.ac.uk/stadia/preview.php?whichevent=1063&s=31 +My notes on this: http://learn.open.ac.uk/mod/oublog/viewpost.php?post=60469+The transcript of that session: http://learn.open.ac.uk/file.php/7325/block1/H800_B1_Week2a_JSBrown_Transcript.rtf

Jaspers, F. (1991). Interactivity or Instruction? A reaction to Merrill. Educational Technology, 31(3), 21 – 24.

Jonassen, D. (1991). Evaluating constructivistic learning. Educational Technology, 31(10), 28 – 33.

Jones, C (2010) A new generation of learners? The Net Generation and Digital Natives

Kurzweil, R. (1999). The age of spiritual machines. New York: Penguin Group.

Langer, E. (1989). Mindfulness. Reading, MA.: Addison-Wesley.

Lipman, M. (1991). Thinking in Education. Cambridge, UK.: Cambridge University Press.

Saba, F., and Shearer, R. (1994). Verifying key theoretical concepts in a dynamic model of distance education. American Journal of Distance Education, 8(1), 36 – 59.

Salmon, G. (2002) E-tivities: The Key to Active Online Learning, London, RoutledgeFalmer.

Sims, R. (1999). Interactivity on stage: Strategies for learner-designer communication. Australian Journal of Educational Technology, 15(3), 257 – 272. Retrieved May 25, 2002 from: http://cleo.murdoch.edu.au/ajet/ajet15/sims.html

Sutton, L. (2001). The principles of vicarious interaction in computer-mediated communications. Journal of Interactive Educational Communications, 7(3), 223 –242. Retrieved July 15, 2003 from: http://www.eas.asu.edu/elearn/research/suttonnew.pdf

Wagner, E.D. (1994). In support of a functional definition of interaction. American Journal of Distance Education, 8(2), 6 – 26.

Wenger, E. (2001). Supporting communities of practice: A survey of community-orientated technologies. (1.3 Ed.) Shareware. Retrieved Mar 12, 2003 from: http://www.ewenger.com/tech/

Wilson, B. (1997). Thoughts on theory in educational technology. Educational Technology, 37(1), 22 – 26.

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