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Who generates the content online? Who takes part and who stands back? Who are the beneficiaries?


Fig. 1. Stats from Jakob Nielsen (2006), graphic and annotations by Jonathan Vernon (2010) 


Jakob Neilsen wrote ‘Web Usability‘ in 1999 – my addition is from 2001.

Online his thinking is still valid both on how to keep the message clear and stats on who does what. How does this impact on learning?

In a physical space I see an amphitheatre here, indeed, it strongly resembles one of the first university lectures I sat through: 90 in the hall, a man (possibly in his 90s giving a talk) with a few in the front row in ear shot so able to take part if they so wished.

I attend another two of these and gave up – not the  course. I just looked at who was giving a lecture, found their latest book and read that instead.

Today students can go online for lecture notes, a video of the lecture (probably), as well as the lecturer’s published papers and books. The lecture, if streamed can be viewed at a distance, with participation in the back row through messaging. But does this lecturer now reach 900 students?

Could be 9 million through a TED lecture.


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