A campaign though collaboration and networked eLearning to put names to faces in First World War photographs, even to put faces to names on British and Commonwealth War Grave memorials. Through the use of the iconic Poppy with a unique QR code viewers are taken to material that invites them to help solve a puzzle – who are these people? What is their story? And to add content of their own: photographs from the era, pictures of artefacts, transcripts of hidden memoirs and buried letters. By connecting across multiple sites new insights of the collective experiences of those who took part in the First World War will be gained and their memories will be given new life.