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Uncertainty is the degree to which a number of alternatives are perceived with respect to the occurrence of an event and the relative probabilities of these alternatives.
One kind of uncertainty is generated by an innovation defined as an idea, practice, or object that is perceived as new by an individual or another unit of adoption.
An innovation presents an individual or an organisation with a new alternative or alternatives as well as new means of solving problems.
However, the probability that the new idea is superior to previous practice is not initially known with certainty by individual problem solvers.
Thus, individuals are motivated to seek further information about the innovation in order to cope with the uncertainty that it creates.
Information about an innovation is often sought from peers, especially about their subjective evaluations of the innovation. This information exchange about a new idea occurs through a convergence process involving interpersonal networks. The diffusion of innovations is essentially a social process in which subjectively perceived information about a new idea is communicated from person to person. The meaning of an innovation is thus gradually worked out through a process of social construction.
Rogers E E Diffusion of Innovations (2005)
Getting a new idea adopted, even when it has obvious advantages, is difficult. Many innovations require a lengthy period of many years from the time when they are widely adopted. Therefore, a common problem for many individuals and organisations is how to speed up the rate of diffusion of an innovation.’
‘The rate of adoption of the innovation did not reach a critical mass, after which the diffusion process would have become self-sustaining.’
The process in which an innovation is communicated through certain channels over time among the members of a social system. It is a special type of communication, in that the messages are concerned with new ideas. Communication is a process in which participants create and share information with one another in order to reach a mutual understanding.
Diffusion is a special type of communication in which the messages are about a new idea. This newness of the idea in the message content gives diffusion its special character. The newness means that some degree of uncertainty is involved in diffusion.
Uncertainty is the degree to which a number of alternatives are perceived with respect to the occurrence of an event and the relative probability of these alternatives. Uncertainty implies a lack of predictability, of structure, of information. Information is a means of reducing uncertainty
Information is a difference in matter-energy that affects uncertainty in a situation where a choice exists among a set of alternatives (Rogers & Kincaid, 1981). A technological innovation embodies information and thus reduces uncertainty about cause-effect relationships in problem solving.
An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption. P12
The perceived newness of the idea for the individual determines his or her reaction to it. If an idea seems new to an individual, it is an innovation.
Newness of an innovation may be expressed in terms of knowledge, persuasion, or a decision to adopt.
Of being ‘innovation-orientated’ rather than ‘client-orientated.’
Rogers, E, E. , (Diffusion of Innovations. 2005)
- Diffusion of Innovations (com120.wordpress.com)
- Are Kids Technology’s New Early Adopters? (bigthink.com)