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So advises Google as you undertake 12 hours of self-directed online learning to become a certified educator – Level 1.
Easy said, harder to fulfill if you are being overlooked by your employer, scrutinized by your peers and exposed to unsympathetic and potentially cruel students.
Take use of Twitter for example as a PR tool. To traditional corporate marketeers advanced planning, then exact execution is paramount. Yet the immediacy of the tool and using an iPhone to compose responses (as I am now) is fraught with trips.
I was brought up to be ruthlessly intolerant of typos and spelling mistakes, yet today the message should be allowed to dominate and therefore excuse such errors. We are after all ‘talking with our fingertips’. Not everyone sees it this way though. Indeed, research has shown (references her in this blog, go see) that a difficult read is a more memorable read: typos, spelling mistakes, silly fonts all help the interesting message to stick. Why? Because rather than being spoon fed the reader has to put in some effort.
Creative types, especially those who generate the ideas, need to work in an environment that because it seeks to innovate, adapt or change, mistakes are expected as an outcome of seeking to find a better way or product, otherwise organisations become moribund.
🙂 A friend asked my son if he was doing compulsive RE at the dinner table the other night. My son said yes, not really knowing what his friend had asked.
I explained the difference between compulsory and compulsive and then improvised someone with ‘compulsive RE’ disorder that meant they were constantly genuflecting to everyday objects, getting down on their knees to pray and singing hymns.
Everyone joined in with their ideas and we had a laugh.
Maybe they both learnt the meaning of the two words?
Mistakes come in many forms, from the impertinent, to the accidental, but as Greyson Perry says about art and creativity, ‘Creativity is mistakes.’ And sometimes very funny.