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I wonder if exposure to the Web will change architecture?
The wonderful world wide Web 2.0 is fuel to and reflection of a purely human societal construct on speed or at speed – on speed gives us more of dark, evil, corrupt side of human behaviour while at speed we get the best of altruism, education, community and a desire to do good.
Now take a deep breath and look around you.
If or when there is a calamity in your life were do you turn? A few family members and a few friends who you will need to see and speak to face to face … not via Skype of face time. Locally I trust my community, neighbours and where required the police to keep crime at bay … venture beyond British shores and my faith, trust and experience of each community and its police service will vary.
The Web, because of its networks, means that we are never far removed from a criminal. Visiting the US this summer, fed by movies and not reassured by some of the places we ventured I felt there were guns of necessity on the hips of the police … and hidden guns on people and vehicles. Perhaps if you want to hold up a mirror to the best and the worst of the Web then you should hold it over a patch in California.
Why should the morals or lack thereof of one part of the world be allowed to poison and exploit the World Wide Web?
As, eventually, law and decency catches up a good deal of the filth and criminality will be shut down, locked behind barriers or diluted. In the mean time, like a layer of volcanic dust in the soil profile, a decade or more of anyone who uses the Web who has been exposed to beheadings and the vile, unloving side of pornography, to scams and suffocating spam will have this stain in the brains forever.
I wonder if exposure to the Web will change architecture?
I would feel happier living in a yurt – at least then I could see and know what my kids are doing and with everyone looking over each other’s shoulders – parents, grandparents, friends … and of course the dog, then that would be the best filter of all.
Social Learn (like Open Learn but networked)
Isn’t ‘re-invention’ the word? (Rogers, P114 & P115, 2002)
Not wholesale repurposing, but as Rogers puts it ‘It should be acknowledged that rejection, discontinuance and re-invention frequently occur during the diffusion of an innovation and that such behaviour may be rational and appropriate from the individual’s point of view.’ (Rogers, p114 2002)
I wonder how my experience might have been with a group of colleagues or friends, signing up together … but might this too ‘spoil the party.’ And how over a longer period fellow students would be emailing and messaging and getting on the phone … let alone meeting up.
This fascinates me primarily because I am convinced that collaboration, sharing, discussion and so on is crucial to a deeper learning outcome. But does this not have to be down to the drive of the individual and permitted by the institution they belong to?
How much motivation can others really offer or be expected to offer?
If neither a carrot or stick will work with adult learners, especially in a online environment, then what do you do? ‘You can take a horse to the trough, but you can’t make it drink.’ As I’m about to take a course on the Psychology of Sport as a Senior Swimming Coach I may gain some further insights into waht motivates people to do something and how outsiders can influence this in a positive way.
And just because we’re invited to drink from this trough once, dos not mean we will do it again, or often or with enthusiasm. Our moods will wax and wane, or commitments beyond the course will impinge.
Deep learning, as I’ve learnt, benefits from, even requires a rapport with one or several others at various levels of understanding – a Subject Matter Expert (SME) or experts, a tutor, a couple of fellow students on the course, and perhaps someone more junior who can be in turn mentored or tutored by us (first years being buddied by a second year, a post-grad student supervising a fresher).
How much this mix can be set by what little the OU or other Distance Learning Provider knows about an individual is quite another matter.
Do you run a call-centre like team of facilitators/moderators … or aspire to the one-to-one relationship of tutor or governess to student mimicking some land-owning/aristocratic model of the distant past? Where is or how can that rapport that can work between student and tutor be recreated here? Or is this something for a DPhil?
A free-for-all would create imbalances, inevitably … for the institution. But whose experience are we prioritising here?
Whilst a balance must be found, if the best outcomes are to give tutors and SMEs much more time online to forge relationships then this should be – a good coach attracts the best athletes and attracts the interest of other coaches. How does she do that? (Expertise, training and personality … enthusiasm, putting the athlete at the centre of things)
Perhaps by pursuing ‘educational social networking’ institutions are shooting themselves in the financial foot?
The time put in to make a freer networking between students, tutors and SMEs, with students in different time zones and different priorities would be prohibitive. Undergraduates studying on campus, in a homophilous cohort, with fewer worries (other than debt) don’t know how fortunate they are to have this opportunity to study, probably for the only time, before the life of the wider world impinges.
Are Personal Learning Environment (PLE) a way or the way forward?
If I have this concept right, i.e. with the formal relationships and tutor relationship given equal potential, the tools in one place on the same homepage is a suitable progression from the VLE) Perhaps OU students are doing this anyway by starting at their own Blog or Home Page and simply anchoring the pages from the OU that matter most to them?
The New Scientist is running an interesting essay in its current edition which touches on all of this.
New Scientist (week 10th July 2010) has a piece called ‘Generation F’ by Richard Fisher (2010).
* 400 million worldwide … on social networking sites.
* The importance of weak ties as well as close ones.
* The time it takes to forge ‘reliable and trustworthy’ ties.
* The value of ‘acquaintances’ to provide relevant and trustworthy news/information.
The article is prone to the some hyperbole:
Social networking sites (Facebook, LinkedIn and MySpace) the ‘harbingers of a sea change in our social evolution, in the same way that the arrival of language informed our ancestors.’ (Donarth, 2009)
Danah Boyd (2009) describes Facebook as ‘an essential utility like water or electricity.’
Academics are just as guilty of this kind of thing, there’s been plenty of it in the reading for H807 the democratising of education, ‘starting the world anew’ ala Tom Paine etc: and claims made in the last ten/twenty years regarding ICT and education, what it could do, will do … but hasn’t.
The essay is of value though for how, and if, social networking can be used short-term purposes:
‘Online social networking appears to be ‘very good for servicing relationships, but not for building them de novo.’ (Dunbar, 2010)
H807 tries to use an ‘educational social networking’ approach, or does it. Perhaps it is deliberately more self-contained than this. Though with emphasis on authors such as Salmon (2002) and her model for e-tivities, undue emphasis is put on getting people talking and working together? Is that so necessary.
Isn’t experience showing that this is wishful thinking?
The OU must have research on this. Why do more people quit a an online distance learning course (20-50%) compared to a traditional distance learning course? What are the views on conversations, synchronous or asynchronous between fellow students and students in the wide OU community and tutors?
At various times, the ‘weakest links’ to fellow OU students through the OU blog has produced some useful support and insights for H807, yet engagement through our own Cafe/General Forum can surely only be described as minimal?
Whilst deeper learning experiences do come from sharing (like this), it isn’t happening to the degree the OU would like?
Collaboration between some random people I may meet at the bus stop when the service is delayed is not the same as forging an academic bond with some one or some many who are equally engaged with the material, whether their opinions are the antithesis of mine would be immaterial – indeed, disagreement would be better, it feeds discussion. This is NOT a criticism of H807, we have a common purpose, we have elected to do H807, there is a common profile intellectually and absolutely the variety of life experiences enriches the experience. But clearly, as individuals, our approaches to learning, IT skills, time allocated to the task and for many other reasons will and does negate against certain ways of learning. Such as this.
If on the one hand the wishes of some students, maybe most, to stay at arms length aren’t the wishes or hopes of others who would like to engage with a wider circle being denied?
The sought of relationships between students that the OU is hoping for can surely only developed over a few years rather than a few months.
Jeff Hancock (2008) of Cornell University ‘… found that those with Facebook access asked questions to which they already knew the answers or raised things they had in common, and as a result were much more successful at winning people over.’ (New Scientist, 10July2010).
We experienced the ease with which we could share personal information, there was no drilling or phfishing for information, but clearly I will know more about some people than others. It relevance is another matter, the buy-in to these people could eventually result in a bond of sorts, at least as working on this platform is concerned. I would have to look back through the way we respond to each other to see if the above occurred … deliberately asking certain people certain things even though we knew the answer, as a catalyst to conversation. This does not work discussing trivia such as pets and the weather (though I’ve indulged in plenty of that too … it doesn’t lead to conversations on costing programming, what Vygotsky means about scaffolding or whether we are fed up with e-tivities, e-granaries, e-moderators … and e-jobs.
Mid-way through the unit we read Elliot (2008) and I took an interest in the way ‘lifelong learning’ functions.
I was looking at this as an adult learner environment, the merging of social, family and work through social networking sites and the communication habits and styles of all three merging into and becoming a messed up single entity. Historically it wasn’t long ago that work, family and social words were one … fifty years ago, seventy or a hundred years? No more.
Both of these points, revealing more and the merging, or coalescent, or the dropping of barriers between these spheres is changing behaviours.
‘Increased visibility also means our various social spheres – family, work and friends- are merging and so we will have to prepare for new societal norms. ‘Well have to learn how to live a more transparent life.’ (Holtzman, 2009)
The idea of ‘Exposure’ was used be Ellen Levy in 1999 (Levy, 1999) after she had spent a year keeping a blog and photojournal, then a novel activity. (Washington Post, 24th September, 1999).
What an employer, parent, friends or colleagues make of this is another matter, but then again, one day we’ll all be walking around with our DNA profile on a dog-tag (or embedded under our skin on a microchip).
The relevance of all of this?
How far can the individual be indulged within the parameters of an online course, that must retain students and prove its worth to the institution (financial, academic, members), the students (worth it financially, academically, career wise … and personally) … and the wider community (grants, knowledgeable workforce, content and informed citizens)
Je suis comme je suis
Je suis faite comme ça
(Jacques Prevert, 1946)
I am what I am, I was made this way.
….
REFERENCE
Donath, J. New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com, p40. From Journal of Computer-Mediated Communication, vol.13, p 231)
Dunbar, R. (2009) How many friends does one person need? Professor of Evolutionary Anthropology at the University of Oxford. Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com.
Elliott, B. (2008) Assessment 2.0: Modernising Assessment in the Age of Web 2.0 [online], Scottish Qualifications Authority; available from http://www.scribd.com/doc/461041/Assessment-20 (Accessed 1 February 2010).
Ellison, N (2007) The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites
Journal of Computer-Mediated Communication
Volume 12, Issue 4, Date: July 2007, Pages: 1143-1168
Nicole B. Ellison, Charles Steinfield, Cliff Lampe. (Accessed 11 July 2010) Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com.
Fisher, R (2010) New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com
Granoveter, M, S. (1973) The Strength of Weak Ties. The American Journal of Sociology, Vol. 78, No. 6 (May, 1973), pp. 1360-1380 http://www.jstor.org.libezproxy.open.ac.uk/action/exportSingleCitation?singleCitation=true&suffix=2776392
(Accessed 11 July 2010)
Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com. The University of Chicago Press.
Golbeck, J (2010) Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com.
Hancock, J. (2008) I know something you don’t: the use of asymmetric personal information for interpersonal advantage
Jeffrey T. Hancock, Catalina L. Toma, Kate Fenner. Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com. (Accessed 11 July 2010)
Holtzman, H (2010) Massachusetts Institute of Technology. Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com
Kearns, M. (2009) Behavioral experiments on biased voting in networks. Proceedings of the National Academy of Sciences, vol 106, p1347) http://www.pnas.org.libezproxy.open.ac.uk/content/106/5/1347.full.pdf+html (Accessed 11 July 2010) Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com.
Levy, E. (1999) Featured in article in the Washinton Post, 24 September 2010. See more at http://businessinnovationfactory.com/iss/innovators/ellen-levy
(accessed 11 July 2010)
Prevert, J, (146) Paroles.
Pentland, S (2010) Massachusetts Institute of Technology. Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com
Rogers, E.M. (2003) Diffusion of Innovations (5th edn), New York, Simon and Schuster.
Salmon, E (2002) E-tivities the key to online learning. Kogan Page.
Tom Tong, S (2008) Too Much of a Good Thing? The Relationship Between Number of Friends and Interpersonal Impressions on Facebook. Journal of Computer Mediated Communication, vol13 p531-549)
The two word guide to Social Media Success: be sociable
It is called social media because that’s what it is; the tools are blogs and discussion groups. It is like having an Open Day every day. We have in our midst these virtual ghosts who are curios, who want to listen in, maybe comment to their friends and then find the courage to engage with one of us.
Think of it as a party that never ends, or if that sounds too much, how about the Village Post Office (as they once were) – a hub. Or if you fancy something more dynamic, the ice-rink in the middle of Broadgate. Where encounters inevitably occur.
Of course Social Media is more fluid and immediate than this, you can cut to the chase, understand very quickly who it is you’re talking to. It can be and should be networking. My father would have loved it, his autistic manner couldn’t handle or tolerate small talk.
I agree. When online in a community of like minds do we have to talk about about the weather or football? Unless this is the modus operandi you get on with it.
I have the brochure from Fresher’s Fair, Oxford 1981. In an hour you had to match interests and people. Personal relationships came later, friendships, lovers and colleagues with whom we have a bond … Learning together.
Blogging for a decade
I have stubbornly kept with a clunky, bare coded blog site whilst around me new wonders have formed.
Diaryland has been around since Sept 1999. The format’s hardly changed,. It feels like using a slate while flying through space to Mars.
There was a period, around 2002/2003 when too many new blog sites were forming. I tried one or two, then fell back on a basic format in Diaryland which gives the user considerable control to create a bespoke layout. I tied my head in knots with HTML … then left it to a nascent web designed … only to attempt some crafty alterations (innovations/experiments) to it myself and nearly bring the roof down.
I didn’t care. I had become tired of some of the weirdest layouts where the text was virtually impossible to read. Style over matter. The content never king.
It’s ideas that appeal to me. Ideas and how they form.
Despite this and given my desire to climb a mountain that has grown beneath my feet, I will be working in WordPress … though this evening getting in was proving difficult.
At the autumn of 1999 Ellen Levy was featured in the Washington Times. She had just completed a ‘web log’ – an entry for every day, for a year. Someone thought it was a first. She had included 800 photographs. The journalist thought there might be some 40,000 blogs by then.
I wonder what’s happened to Ellen Levy?
Did blogs catch on?
She thought her ‘online diary’ might chart her professional relationships and so help her with her work.
My mind has needed the break; I can feel it getting back into gear. The excitement is still there. Its been well fed – writing, reading & consuming so much – doing things that would have never crossed my mind during the headiest days of working at a Web Agency. The habit of keeping a journal has meant that while periods I may not of been online, plenty was being typed up and filed. No return to a traditional pen in a notebook ‘journal’ has been possible
Chasing ‘readers’ was ridiculous. It transformed things. It does. Then you have a a few fans and you pander to the things they enjoy to read. It is no longer a blog. No longer the contents of my brain.
What patterns might I find in 1,600 entries & some 1.5 million words? How long would it take me to transfer the text, edit it (yet again) & tag it? Why do activities of no apparent value appeal to me so much? From this is invention born? Who cares? My brain’s done nothing interesting.
My favourite button in all of ‘that’ is nothing sophisticated at all. It is the ‘random entry’ button – sometimes chaos is more interesting than order.
Think about it, I was. Whilst we attempt to order nad box and tag and list and group our thoughts … don’t we find inspiration and fluke insights in the oddest of random places? The smell of the screenwash on the windscreen bring up recollections of a journey through France? A dream that visually had nothing to do with any of this, but from the feelings it engendered at everything to do with a sense of ‘missing the boat; and then trying to catch up by taking a plane … and then missing this too.
The argument for educational social networking
Isn’t ‘re-invention’ the word? (Rogers, P114 & P115, 2002)
Not wholesale repurposing, but as Rogers puts it ‘It should be acknowledged that rejection, discontinuance and re-invention frequently occur during the diffusion of an innovation and that such behaviour may be rational and appropriate from the individual’s point of view.’ (Rogers, p114 2002)
I wonder how my experience might have been with a group of colleagues or friends, signing up together … but might this too ‘spoil the party.’ And how over a longer period fellow students would be emailing and messaging and getting on the phone … let alone meeting up.
This fascinates me primarily because I am convinced that collaboration, sharing, discussion and so on is crucial to a deeper learning outcome. But does this not have to be down to the drive of the individual and permitted by the institution they belong to?
How much motivation can others really offer or be expected to offer?
If neither a carrot or stick will work with adult learners, especially in a online environment, then what do you do? ‘You can take a horse to the trough, but you can’t make it drink.’ As I’m about to take a course on the Psychology of Sport as a Senior Swimming Coach I may gain some further insights into waht motivates people to do something and how outsiders can influence this in a positive way.
And just because we’re invited to drink from this trough once, dos not mean we will do it again, or often or with enthusiasm. Our moods will wax and wane, or commitments beyond the course will impinge.
Deep learning, as I’ve learnt, benefits from, even requires a rapport with one or several others at various levels of understanding – a Subject Matter Expert (SME) or experts, a tutor, a couple of fellow students on the course, and perhaps someone more junior who can be in turn mentored or tutored by us (first years being buddied by a second year, a post-grad student supervising a fresher).
How much this mix can be set by what little the OU or other Distance Learning Provider knows about an individual is quite another matter.
Do you run a call-centre like team of facilitators/moderators … or aspire to the one-to-one relationship of tutor or governess to student mimicking some land-owning/aristocratic model of the distant past? Where is or how can that rapport that can work between student and tutor be recreated here? Or is this something for a DPhil?
A free-for-all would create imbalances, inevitably … for the institution. But whose experience are we prioritising here?
Whilst a balance must be found, if the best outcomes are to give tutors and SMEs much more time online to forge relationships then this should be – a good coach attracts the best athletes and attracts the interest of other coaches. How does she do that? (Expertise, training and personality … enthusiasm, putting the athlete at the centre of things)
Perhaps by pursuing ‘educational social networking’ institutions are shooting themselves in the financial foot?
The time put in to make a freer networking between students, tutors and SMEs, with students in different time zones and different priorities would be prohibitive. Undergraduates studying on campus, in a homophilous cohort, with fewer worries (other than debt) don’t know how fortunate they are to have this opportunity to study, probably for the only time, before the life of the wider world impinges.
Are Personal Learning Environment (PLE) a way or the way forward?
If I have this concept right, i.e. with the formal relationships and tutor relationship given equal potential, the tools in one place on the same homepage is a suitable progression from the VLE) Perhaps OU students are doing this anyway by starting at their own Blog or Home Page and simply anchoring the pages from the OU that matter most to them?
The New Scientist is running an interesting essay in its current edition which touches on all of this.
New Scientist (week 10th July 2010) has a piece called ‘Generation F’ by Richard Fisher (2010).
* 400 million worldwide … on social networking sites.
* The importance of weak ties as well as close ones.
* The time it takes to forge ‘reliable and trustworthy’ ties.
* The value of ‘acquaintances’ to provide relevant and trustworthy news/information.
The article is prone to the some hyperbole:
Social networking sites (Facebook, LinkedIn and MySpace) the ‘harbingers of a sea change in our social evolution, in the same way that the arrival of language informed our ancestors.’ (Donarth, 2009)
Danah Boyd (2009) describes Facebook as ‘an essential utility like water or electricity.’
Academics are just as guilty of this kind of thing, there’s been plenty of it in the reading for H807 the democratising of education, ‘starting the world anew’ ala Tom Paine etc: and claims made in the last ten/twenty years regarding ICT and education, what it could do, will do … but hasn’t.
The essay is of value though for how, and if, social networking can be used short-term purposes:
‘Online social networking appears to be ‘very good for servicing relationships, but not for building them de novo.’ (Dunbar, 2010)
H807 tries to use an ‘educational social networking’ approach, or does it. Perhaps it is deliberately more self-contained than this. Though with emphasis on authors such as Salmon (2002) and her model for e-tivities, undue emphasis is put on getting people talking and working together? Is that so necessary.
Isn’t experience showing that this is wishful thinking?
The OU must have research on this. Why do more people quit a an online distance learning course (20-50%) compared to a traditional distance learning course? What are the views on conversations, synchronous or asynchronous between fellow students and students in the wide OU community and tutors?
At various times, the ‘weakest links’ to fellow OU students through the OU blog has produced some useful support and insights for H807, yet engagement through our own Cafe/General Forum can surely only be described as minimal?
Whilst deeper learning experiences do come from sharing (like this), it isn’t happening to the degree the OU would like?
Collaboration between some random people I may meet at the bus stop when the service is delayed is not the same as forging an academic bond with some one or some many who are equally engaged with the material, whether their opinions are the antithesis of mine would be immaterial – indeed, disagreement would be better, it feeds discussion. This is NOT a criticism of H807, we have a common purpose, we have elected to do H807, there is a common profile intellectually and absolutely the variety of life experiences enriches the experience. But clearly, as individuals, our approaches to learning, IT skills, time allocated to the task and for many other reasons will and does negate against certain ways of learning. Such as this.
If on the one hand the wishes of some students, maybe most, to stay at arms length aren’t the wishes or hopes of others who would like to engage with a wider circle being denied?
The sought of relationships between students that the OU is hoping for can surely only developed over a few years rather than a few months.
Jeff Hancock (2008) of Cornell University ‘… found that those with Facebook access asked questions to which they already knew the answers or raised things they had in common, and as a result were much more successful at winning people over.’ (New Scientist, 10July2010).
We experienced the ease with which we could share personal information, there was no drilling or phfishing for information, but clearly I will know more about some people than others. It relevance is another matter, the buy-in to these people could eventually result in a bond of sorts, at least as working on this platform is concerned. I would have to look back through the way we respond to each other to see if the above occurred … deliberately asking certain people certain things even though we knew the answer, as a catalyst to conversation. This does not work discussing trivia such as pets and the weather (though I’ve indulged in plenty of that too … it doesn’t lead to conversations on costing programming, what Vygotsky means about scaffolding or whether we are fed up with e-tivities, e-granaries, e-moderators … and e-jobs.
Mid-way through the unit we read Elliot (2008) and I took an interest in the way ‘lifelong learning’ functions.
I was looking at this as an adult learner environment, the merging of social, family and work through social networking sites and the communication habits and styles of all three merging into and becoming a messed up single entity. Historically it wasn’t long ago that work, family and social words were one … fifty years ago, seventy or a hundred years? No more.
Both of these points, revealing more and the merging, or coalescent, or the dropping of barriers between these spheres is changing behaviours.
‘Increased visibility also means our various social spheres – family, work and friends- are merging and so we will have to prepare for new societal norms. ‘Well have to learn how to live a more transparent life.’ (Holtzman, 2009)
The idea of ‘Exposure’ was used be Ellen Levy in 1999 (Levy, 1999) after she had spent a year keeping a blog and photojournal, then a novel activity. (Washington Post, 24th September, 1999).
What an employer, parent, friends or colleagues make of this is another matter, but then again, one day we’ll all be walking around with our DNA profile on a dog-tag (or embedded under our skin on a microchip).
The relevance of all of this?
How far can the individual be indulged within the parameters of an online course, that must retain students and prove its worth to the institution (financial, academic, members), the students (worth it financially, academically, career wise … and personally) … and the wider community (grants, knowledgeable workforce, content and informed citizens)
Je suis comme je suis
Je suis faite comme ça
(Jacques Prevert, 1946)
I am what I am, I was made this way.
….
REFERENCE
Donath, J. New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com, p40. From Journal of Computer-Mediated Communication, vol.13, p 231)
Dunbar, R. (2009) How many friends does one person need? Professor of Evolutionary Anthropology at the University of Oxford. Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com.
Elliott, B. (2008) Assessment 2.0: Modernising Assessment in the Age of Web 2.0 [online], Scottish Qualifications Authority; available from http://www.scribd.com/doc/461041/Assessment-20 (Accessed 1 February 2010).
Ellison, N (2007) The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites
Journal of Computer-Mediated Communication
Volume 12, Issue 4, Date: July 2007, Pages: 1143-1168
Nicole B. Ellison, Charles Steinfield, Cliff Lampe. (Accessed 11 July 2010) Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com.
Fisher, R (2010) New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com
Granoveter, M, S. (1973) The Strength of Weak Ties. The American Journal of Sociology, Vol. 78, No. 6 (May, 1973), pp. 1360-1380 http://www.jstor.org.libezproxy.open.ac.uk/action/exportSingleCitation?singleCitation=true&suffix=2776392
(Accessed 11 July 2010)
Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com. The University of Chicago Press.
Golbeck, J (2010) Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com.
Hancock, J. (2008) I know something you don’t: the use of asymmetric personal information for interpersonal advantage
Jeffrey T. Hancock, Catalina L. Toma, Kate Fenner. Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com. (Accessed 11 July 2010)
Holtzman, H (2010) Massachusetts Institute of Technology. Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com
Kearns, M. (2009) Behavioral experiments on biased voting in networks. Proceedings of the National Academy of Sciences, vol 106, p1347) http://www.pnas.org.libezproxy.open.ac.uk/content/106/5/1347.full.pdf+html (Accessed 11 July 2010) Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com.
Levy, E. (1999) Featured in article in the Washinton Post, 24 September 2010. See more at http://businessinnovationfactory.com/iss/innovators/ellen-levy
(accessed 11 July 2010)
Prevert, J, (146) Paroles.
Pentland, S (2010) Massachusetts Institute of Technology. Quoted in New Scientist. 10 July 2010. Volume 207 N0 2768. http://www.newscientist.com
Rogers, E.M. (2003) Diffusion of Innovations (5th edn), New York, Simon and Schuster.
Salmon, E (2002) E-tivities the key to online learning. Kogan Page.
Tom Tong, S (2008) Too Much of a Good Thing? The Relationship Between Number of Friends and Interpersonal Impressions on Facebook. Journal of Computer Mediated Communication, vol13 p531-549)