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B822 Techniques Library: Visual Brainstorm

 

 

After McKim, 1980.

Defer judgment. Don’t be critical of others.

Aim for quantity. e.g. 30 thumb-nail sketches in 60 minutes

PHASES

  • Idea Generation
  • Evaluation phase
  • Display your ideas
  • Offer constructive comment
  • Try different tactics
  • Compare sketches
  • Make written notes

REFERENCE

Adapted from McKim, R.H. (1980) Experiences in Visual Thinking, Belmont, C.A. PWS Publishers (Wadsworth Inc.) pp. 125-7

Anyone like to offer some more:

Creative Problem Solving: Selling your ideas

B822 Techniques Library ‘Factors in ‘Selling’ ideas

Context

  • Timing
  • Audience
  • Idea champion

Content

Use simple language

Use a clear statement of the need for the idea. Describe the problem your idea will solve and explain why it needs to be solved.

  • Present both pros and cons
  • Provide evidence
  • Stress key points
  • Anticipate questions
  • Be persistent

Based on: VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed., Van Norstrand Reinhold. Technique p. 285

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