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After McKim, 1980.
Defer judgment. Don’t be critical of others.
Aim for quantity. e.g. 30 thumb-nail sketches in 60 minutes
- Idea Generation
- Evaluation phase
- Display your ideas
- Offer constructive comment
- Try different tactics
- Compare sketches
- Make written notes
Adapted from McKim, R.H. (1980) Experiences in Visual Thinking, Belmont, C.A. PWS Publishers (Wadsworth Inc.) pp. 125-7
Anyone like to offer some more:
B822 Techniques Library ‘Factors in ‘Selling’ ideas
- Idea champion
Use simple language
Use a clear statement of the need for the idea. Describe the problem your idea will solve and explain why it needs to be solved.
- Present both pros and cons
- Provide evidence
- Stress key points
- Anticipate questions
- Be persistent
Based on: VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed., Van Norstrand Reinhold. Technique p. 285