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Knowing how to tutor ‘in the real world’ is vital if you are ever to succeed at this online.

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Spending four hours with some 30 students attending the School of Communication Arts is always an eyeopener and reminder of the worth of paying the closest attention to how a person is responding to the brief they have been set. In order to spread myself across the ones, twos and threes I sit with I set the timer on the iPhone to 15 minutes.

Four hours later my overall impression is that this is an impressive intake of students – I last sat with them in October so it is wonderful to recognise that they are in tune with the needs of advertisers – solving problems in a 21st cenutry blend of ways. Every team had answered their respective briefs with a solid response – all I felt I should do was to help them think through their rational and give them confidence to push their idea with every ounce of their energies. If I had the means to take any of them on I’d so so – they are smart, open and receptive. The real world is less kind and less receptive – someone should always be there to fight their corner, but it doesn’t alter their need to be able to sell and defend their ideas too.

So what does my background in eLearning have to offer to this? And is it possible to recreate any of this sense of collaborative creative problem solving online? Many turn to the Internet to embellish their ideas; all could be smarter with their search, not least favouring images or video, but asking what it is the Web will offer before they key in a few words. All presentations they give are as two minutes pieces created in Adobe Premier – the best are online, some pick up prestigious D&AD and other awards, many of the students are now gainfully employed in advertising agencies.

If judging learning I would conside the learning theory behind it and in the context its likelihood of success; how therefore do I judge the work of these students? As I learned at the School of Communication Arts myself the test is to be able to construct a sense of the creative brief that they must have received to get them to this point: is the problem that they are responding to self-evident? Do I know who the audience is? Can I see them as a persona, if not as an actual person? Would they relate to it? Is the ‘call to action’ clear? Is the execution memorable? Would I grab it on my phone? Would I blog about it and embed the student video from YouTube?

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Selecting a topic and title. H818 Activity 3.1.

Fig.1. Listening to a memorable and evocative ‘visitor audio tour’ on Alcatraz. Away from the bustle of people, by a nature reserve for nesting gannets. 

1) Theme and Format. Presentation of a multimedia model, QStream, for use before, during and after a trip that might be to a museum, historic property or battlefield.

2) With the centenary of the First World War upon us I would like to find ways to enhance the visitor experience, perhaps for those with a GCSE or A’Level, or an undergraduate interest rather than for the general public. Ideally there would be options to select a level of interest and previous understanding.

3) For this audience Secondary or Tertiary audiences will be of most interest. Perhaps even promoting an MA course for graduate Historians?

4) I have had an interest in QStream for a couple of years and developed a proposal for its use with patients with chronic illness. This is an alternative, though equally valid use for the platform. My only variation on this would be to include an audio component, and/or to track visitors so that content might be tailor to and for them.

5) How an App that spaces learning over a period of weeks and months can support the experience of visiting a museum, historic property or battlefield.

How an App is able to create a personalised experience for a visitor to a museum, historic property or battlefield that enhances the learning experience without distracting from the artefacts or the place itself, in other words, in compliments and augments the experience created by the visitor on their trip.

6) Already familiar with QStream (aka Spaced-Ed) I checked on latest papers and developments. I searched ‘museum’, ‘augmented’ and ‘elearning’ and from a selection of around 12 papers have thus far read, in depth, two of these as well as a couple of commercial conference presentations of a museum platform.  Based on this the idea is shifting towards headphones tracked in a space feeding a bespoke sound landscape and commentary based on where a person is and their observed and apparent behaviour. One platform avoided the need for any input by the user, though for my purposes GCSE (Key Stage X), A’leve (Key Stage Y) or Undergraduate, even Graduate is considered necessary so that you compliment the person’s necessary learning experience.

7) My literature research approach can always be refined, having completed H809 Research-based practices in online learning I feel competent to conduct a thorough search.

8) One glitch was to in error delete a folder in RefWorks rather than create a bibliography. There was no back button to undo. I make look at purchasing a commercial referencing tool such as EndNote. Having always felt that online learning was a process I felt the need to have a subject specialism too, for this reason I am taking a Masters degree in British First World War studies with the University of Birmingham. This is a very different experience. A monthly day of lectures/tutorial, a reading list with books to find from a regional university library, and an online platform that makes the OU VLE look like Whisley to Bham’s assorted allotments under the railway bridge! But you do get to meet fellow students and librarians.

9) Audio, without visuals, feelslike harking back to audioguides of the 1980s and 1990s, yet today, with GPS and other sophisticated tracking devices a visitor experience can be situated, to the spot, personalised to the individual, and still be evocative through ‘painting pictures’ in the mind without distracting from artefacts museum curators have so carefully chosen. A recent experience visiting Alcatraz, for all its Disneyfication and complimentary wildlife sanctuary cum Native American protest camp, included what I would describe as a BBC Radio 4 docudrama that was intelligent, moving an engaging – a blend of officer, prisoner and officer family oral memoir and soundscape. However, it did rely on the visitor being in the right spot when the audio was played so that very quickly, taking my own route around the island, I found the content in my head at odds, in an interesting way, with what I was looking at: gannets nesting on an old basketball yard (making it akin to a visit to the Farne Islands or the Bass Rock, also an old prison) while in the distance multimillion dollar multi-hull yachts raced the America’s cup.

On Reflection

The experience of Alcatraz would be extended if I had this audio-tour still to listen to repeatedly, to read as a transcript and then to find links for my own research. Having circumvented the regular tour I nearly found myself embarking with the headphones still plugged in … I’m like the characters in ‘Jurassic Park’, I soon tire of someone else’s plot and create my own journey.  It gave new meaning to the ‘birdman’ of Alcatraz, for example. And I can see why Clint Eastwood would never have made it to land … you’d be washed out into the Pacific.

What is digital ‘academic’ scholarship? Should 19th and 20th century definitions even apply?

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Martin Weller published ‘The Digital Scholar’ in 2011 on a Creative Commons Licence. You can download it for free, or purchase the book or eBook, and then do as you will with it. When I read it I share short excerpts on Twitter. I’ve blogged it from end to end and am now having fun with a simple tool for ‘mashing up’ designs called ‘Studio’. It’s a photo editing tool that allows you to add multiple layers of stuff. I rather see it as a revision tool – it makes you spend more time with the excerpts you pick out.

You cannot be so open that you become an empty vessel … you have to create stuff, get your thoughts out there in one way or another so that others can knock ’em down and make more of them. Ideas need legs. In all this ‘play’ though have I burried my head in its contents and with effort read it deeply? Do we invoke shallow learning and distraction with openness? If we each read the book and met for a tutorial is that not, educationally, a more focused and constructive form of ‘oppenness’?

In relation to scholarship shoulf the old rules, the ‘measures’ of academic prowess count? In the connected world of the 21st century ‘scholarship’ is able to emerge in unconventional ways, freed of the school-to-university conveyor belt.

REFERENCE

Weller, M (2011) The Digital scholar

Three key issues relating to the development of Open Education Resources (OER)

The following is an activity carried out as part of the Open MOOC #H817open in which participants are asked to based on a selection of three readings to proposed three key issues regarding the developing use of Open Education Resources (OERs).

THE THREE PAPERS

1) John Hopkins Bloomberg School of Public Health Open Course Ware (2009) Kanchanaraksa, Gooding, Klass and Yager.

2) Open education resources: education for the world? (2012) Richter and McPherson

3) Disruptive Pedagogies and Technologies in Universities (2012) Anderson and McGreal

The issues I perceive as key to Open Education Resources (OER) are

  1. having a clear project brief i.e. an identified problem with a goal in mind,
  2. financing
  3. and content that is personalised to the context of potential students anywhere on the globe – not just in the ‘West’.

Other equally important issues include scale, assessment and accreditation.

ISSUE ONE – Having a clear project brief.

The most important issue, that is rarely explicit, is to ask, or rather to know ‘what is the brief? And therefore to answer two simple questions:

  • What is the problem?

  • What is the opportunity?

My concern is where any technology or change is shoehorned in from the top as the ‘solution’. The briefing process requires a good understanding of where the problem lies and what it is. Using if techniques from best business that aim to resolve ‘messy’ problems (Rittel & Weber, 1973; Ackoff, 1979; Ritchey, 2011). The danger is that a platform, tool, package or approach is adopted as a panacea.

Coming through this process institutions need to ask: ‘Is Open Educational Resource (OER) the indicated way forward?’ If not consider the alternatives or incorporate OER as part of a blended approach.

In each of the papers a variety of problems were identified:

  • Only a small portion of the individuals seeking public health knowledge and training can attend appropriate schools each year. i.e disparities of opportunity

  • High cost of HE

  • Inaccessible to millions

and a variety of opportunities:

  • Overcoming challenges to those who want to study at graduate level due to distance, lack of funds, scheduling and a host of other personal and professional hindrances. (Kanchanaraksa et al 2009:40)

  • Creation of a worldwide knowledge society.

  • Disaggregation

  • Discount model

ISSUE TWO – Cost

There are many costs involved from inception (planning, software, copyright clearance, learning design etc:), through delivery and analysis of and dealing with the outcomes. Initial funding is necessary, however the goal should be for OER to be self-financing. Anderson and McGreal (2012) suggest that OER can also be a way to reduce costs of the student-teacher interaction through increasing the quality and frequency of student-student interaction. The first universities were funded by students who hired appropriate professors. (McNeely & Wolverton, 2008). This suggests a shift back to the classical format where students rest control. The OER model, with micro-payments and ‘non frills’ beginnings might be the future to enable millions to have the graduate and postgraduate education they desire. This plays into the view that idea of ‘disruptive technologies’ that are delivered at low cost and functionality compared to traditional offerings that improve over time while maintaining low cost or other competitive advantage. (Christensen, 1997). Experience at Stanford University indicates that through Udacity by providing a letter to successful learners, student skills might be monetized (Lolowich, 2012; Whittaker, 2012)

ISSUE THREE – Is the content appropriate for the cultural context where it is taken up?

Clearly OER on networked devices is not a solution to extreme poverty, or where the infrastructure is deficient or political systems would prevent it. Richter & Thomas (2012:202) talk of the ‘Win-win’ in the West for OERs which may not be the result in a fundamentally different context. Historically textbooks and school materials that have little relevant to the user are parachuted in from ‘the West’ and so geographically, and sociopolitically suspect and diminished. I personally recall as geography undergraduate working in Kenya one summer , a country I had never visited before, and falling into a conversation with a secondary school student who was using the same textbook I had used for A’ Levels on the glaciation of the Lake District. It struck me that with the glories of the Rift Valley would have been far more pertinent.

I could continue in this vein for several more issues which may trump those above depending on the planned use for the OER, with assessment of major importance too, having the means to cope with hundreds of thousands of students, managing change, having institutional and external support and so on.

REFERENCE

Ackoff, R.L. (1979) The Art of Problem-Solving, New York: Wiley

Anderson, T, & McGreal, R (2012), ‘Disruptive Pedagogies and Technologies in Universities’, Journal Of Educational Technology & Society, 15, 4, pp. 380-389, Academic Search Complete, EBSCOhost, viewed 26 March 2013.

Christensen, C. (1997). The innovator’s dilemma – When new technologies cause great firms to fail. Cambridge: Harvard University Press

Kanchanaraksa, S, Gooding, I, Klaas, B, & Yager, J (2009), ‘Johns Hopkins Bloomberg School of Public Health OpenCourseWare‘, Open Learning, 24, 1, pp. 39-46, Academic Search Complete, EBSCOhost, viewed 27 March 2013.

Lolowich, S. (2012, January 24). Massive courses, sans Stanford. Inside Higher Ed. Retrieved from http://www.nytimes.com/2012/01/25/opinion/the-justice-of-occupation.html?_r=1&ref=opinion

McNeely, I. F., & Wolverton, L. (2008). Reinventing knowledge: from Alexandria to the Internet. New York: WW Norton & Company

Richter, T, & McPherson, M (2012), ‘Open educational resources: education for the world?’, Distance Education, 33, 2, pp. 201-219, Academic Search Complete, EBSCOhost, viewed 27 March 2013.

Ritchey, T. (2011) Wicked Problems – Social Messes: Decision support Modelling with Morphological Analysis.Springer.

Rittel.W.J., Webber.M.M. (1973) Dilemmas in a general theory of planning Policy Sciences, June 1973, Volume 4, Issue 1

Whittaker, M. (2012, March 4). Instruction for masses knocks down campus walls. New York Times. Retrieved from http://www.nytimes.com/2012/03/05/education/moocs-large-courses-open-to-all-topple-campus-walls.html?_r=2&pagewanted=all

Would you know a digital scholar if you met one? Are we there yet?

Martin Weller, in ‘The Digital Scholar’ looks forward to the time when there will be such people – a decade hence. I suggested, in a review of his book in Amazon, that ’10 months’ was more likely given the pace of change, to which he replied that academia was rather slow to change. That was 18 months ago.

Are there any ‘digital scholars’ out there?

How do we spot them? Is there a field guide for such things?

I can think of a few candidates I have come across, people learning entirely online for a myriad of reasons and developing scholarly skills without, or only rarely, using a library, attending a tutorial or lecture, or sitting an exam. But can they ever be considered ‘scholarly’ without such things? They’ll need to collaborate with colleagues and conduct research.

On verra.

The memory is the mind process happening in your brain, it can never be the artefact that plays back footage of an experience.


Fig. 1. Bill Gates featured in a 1985 copy of a regional computer magazine

In the introduction to ‘Total Recall’ Bill Gates wonders when he and Gordon Bell first met.

Was in 1983 or 1982. What was the context? Can they pinpoint the moment with certainty? I ask, does it matter? I ask, who cares? What matters is that they met. A moot point if either one of them claims that at this time one took an idea from the other … and they want to claim bragging rights for a new word or financial rights to a product.

The players in this game of life-blogging or developing the digitally automated photographic memory (total recall) are communicating, sharing ideas, creating or stating an identity, forming allegiances and developing ideas or hedging.

Our memory is  selective

Having some sense of what we put in and what we leave out, then having a way to manage what we retrieve how we use this and then add to the record.

As someone who kept a diary and put a portion of it online it surprises me and now worries me when a person I know says that x, or y found out something about them courtesy of this blog (posted 1999-2004).

 

Fig. 2. A grab from my Year 2001 Diaryland Blog. An evening out with the web hopefuls of Wired Sussex, Brighton.

I thought I’d locked the diary long ago – but of course various digital spiders have always been crawling the Internet snapping pages.

I think there are around 100 pages of some 1500 that I can never get back. It took me a few years to realise that I ought to change names and locations, but this became convoluted.


Fig. 3. Apple have started in an in-house business school, the Apple University, to teach people to be like Steve Jobs.

How might a digital record of a person have assisted with this? And what would be the warnings over diet and over behaviours?

The value of this content would be if I had a life worthy of a biography, but I am no Steve Jobs.

The value might still be for writing, though could have been even then a portfolio for specific subjects of study, such as geography, history, art, filming and writing. In these respects it still is.

Then it becomes an aid to the construction of ideas and the development of knowledge.

Personally, if I wanted to build on my knowledge of meteorology I would start with my Sixth Form classes with Mr Rhodes. I may have some of the newspaper cuttings I kept then of weather systems and may even being able to put some of these to photographs. I have a record of the 1987 Hurricane over Southern England for example.

I might tap into a Physics text book I first opened when I was 14 and recuperating at home from a broken leg.

There are those we know who have stored digitally the product of their illegal behaviour – paedophiles who are hoisted by their own petard when their digital record is recovered or identified. There may always be images that you may never want stored for later retrieval – a scene in a horror film that captures your attention before you flick channels, worse a real car accident … even making the mistake of clicking on footage of the hanging of Saddam Hussian. The image will be even less likely to be wiped from your memory if you have it stored somewhere.

Google, Facebook and other sites and services are not the only ones to capture a digital record of our behaviours – as I know if I write about and publish the activities of others.

Fig. 4. ‘Total capture’, as we ought to call it,  could be the digital equivalent of hoarding

Sensors on and in you will know not only about your body, but your environment: the location, temperature, humidity, sound levels, proximity to wireless devices, amount of light, and air quality. (Bell and Gemmel, 2009 p.217)

Just because we can, does not mean that we should. Bell has a record of such minutiae as when he blew his nose – he has too given the detail of what he captures. I know of someone with an obsessive disorder who keeps the paper tissues he uses to blow his nose.

For what purpose?

A data grab of Ridley Scott or some other director as they plan, develop and create a movie might be a fascinating and rich journey that would serve an apprentice well. A detailed recovery from an illness or accident too. There are problems for which a comprehensive digital capture could be a helpful, valid and possible response. How about wearable underpants that monitor your activity and heat up if you need to exercise – eHot Pants ?! Better still, a junior doctor who has to cram a great deal may extract parts of lessons. However, who or what will have structured these into bite–sized pieces for consumption? Is there a programme that could be written to understand what to grab then offer back? But who would pose the testing question? Or can AI do this? From a set of question types know how to compose one using natural language and create a workable e-tivity such as those produced by Qstream (were SpacedEd).


Fig.5. Watching students of the SCA at work I wonder how life-logging would assist or get in the way.

Reflection in working is a way to think through what they are learning – a grabbed record of kit on their person cannot construct this for them. Without a significant edit it would be cumbersome to review. In a digital format though it could be edited and offered back to aid review. Would the return of the bad or weak idea be disruptive or distracting? It could infect the unconscious. Would there not need to be a guide on how to use this log in the context given the outcomes desired? They can’t be up all night doing it.


Fig. 6 Age 17, for one month, I became a hoarder of a kind, of the pre-digital keep a record of everything kind.

A diarist already, starting a new school, back at home from boarding school and a new life opening up – so I kept bus and theatre tickets, sweet wrappers too. And when I sat down in the late evening to write the day I did so onto sheets of paper I could file. With no parameters I soon found myself writing for two hours. September 1978 is a book. Would a few lines a day, every day, in the tiny patch of a space in an off the shelf Five Year diary do? It would have to.

An exchange trip got the file treatment.

And a gap year job of five months was a photo-journal – one file. And then the diary resorted to one page of A4 in a hardback book. This self selection matters. It makes possible the creation of an artificial record or ‘memory’. The way content is gathered and stored is part of the context and the narrative, and by working within reasonable parameters it leaves the content, in 1980-1990 terms, manageable.

I have letters from parents, grandparents and boyhood ‘girlfriends’ from the age of 8 to 18 … and a few beyond.

Perhaps science and maths should have been the root to take? If there is value in reflection it is how I might support my children as they have to make subject choices, choices over universities and their careers beyond. Seeing this I am more likely show empathy to any young person’s plight.


Fig. 7. A boy’s letter home from Mowden Hall School. Presumably Sunday 14th July 1974 as we wrote letters home after morning Chapel. I can see it now, in Mr Sullivan’s Room, French. Mr Farrow possibly on duty. His nose and figures yellow from the piper he smoked … looks like I would have been younger. He never did turn up on Saturday … or any school fixture. Ever. See? The pain returns. 

I have letters I wrote too. I feel comfortable about the letters I wrote going online, but understandably shouldn’t ‘publish’ the long lost words of others. I might like to use the affordances of a blog or e-portfolio, but in doing so I would, like Gordon Bell, keep the lock tightly fixed on ‘Private’. Is it immoral to digitise private letters, even those written to you. How will or would people respond to you if they suspected you would scan or photograph everything, load it somewhere and by doing so risk exposing it to the world or having it hacked into.

People do things they regret when relationships fall apart – publishing online all the letters or emails or texts or photos they ever sent you?

Putting online anything and everything you have that you did together? Laws would very quickly put a dent in the act of trying to keep a digital record. In the changing rooms of a public swimming pool? In the urinals of a gents toilets? It isn’t hard to think of other examples of where it is inappropriate to record what is going on. I hit record when my wife was giving birth – when she found out she was upset. I’ve listened once and can understand why the trauma of that moment should be forgotten as the picture of our baby daughter 30 minutes later is the one to ‘peg’ to those days.

Selection will be the interface between events

What is grabbed, how is it tagged, recalled and used? Selection puts the protagonist in a life story back in control, rather than ‘tagging’ a person and automatically and comprehensively recording everything willy-nilly.

We don’t simply externalise an idea to store it, we externalise ideas so that they can be shared and potentially changed. Growing up we learn a variety of skills, such as writing, drawing or making charts not simply to create an analogue record, but as a life skill enabling communications with others. Modern digital skills come into this too.

Just because there is a digital record of much that I have done, does not mean I don’t forget.

If many others have or create such a digital record why should it prevent them from acting in the present? A person’s behaviour is a product of their past whether or not they have a record of it. And a record of your past may either influence you to do more of the same, or to do something different. It depends on who you are.

The memory is the mind process happening in your brain, it can never be the artefact that plays back footage of an experience.

REFERENCES

Bell, G., and Gemmel. J (2009)  Total Recall: How the E-Memory Revolution Will Change Everything

Blackmore, Y (2012) Virtual Health Coach. (accessed 28 Jan 2013 http://mobihealthnews.com/16177/study-virtual-coach-improves-activity-levels-for-overweight-obese/

Isaacson, Walter (2011). Steve Jobs: The Exclusive Biography (Kindle Locations 3421-3422). Hachette Littlehampton. Kindle Edition.

Ituma, A (2011), ‘An Evaluation of Students’ Perceptions and Engagement with E-Learning Components in a Campus Based University’,Active Learning In Higher Education, 12, 1, pp. 57-68, ERIC, EBSCOhost, viewed 13 December 2012.

Kandel, E. (2006) The Emergence of a New Science of Mind.

Kennedy G., Dalgarno B., Bennett S., Gray K., Waycott J., Judd T., Bishop A., Maton K., Krause K. & Chang R. (2009) Educating the Net Generation – A Handbook of Findings for Practice and Policy. Australian Learning and Teaching Council. Available at: http://www.altc.edu.au/ system/files/resources/CG6-25_Melbourne_Kennedy_ Handbook_July09.pdf (last accessed 19 October 2009).

Mayer-Schönberger, V (2009) Delete: The Virtue of Forgetting in the Digital Age

Myhrvold, N Princeton Alumni (accessed 29 Jan 2013 http://www.princeton.edu/pr/pwb/04/1122/ )

Schmandt-Besserat (1992) How Writing Came About.

Vernon, J.F. (2011) Life according to Anais Nin, Henry Miller and Samuel Pepys
(accessed 28 Jan 2013 http://mymindbursts.com/2011/08/13/1162/ )

W. Boyd Rayward Wells, H,G. World Brain.
http://people.lis.illinois.edu/~wrayward/HGWellsideaofWB_JASIS.pdf

Waybackmachine
http://archive.org/web/web.php

Wixted and Carpenter, (2006) “The Wickelgren Power Law and the Ebbinghaus Savings Function,” 133– 34.

 

 

The New Learning Architect

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Well worth the read – cover to cover, taking notes, highlighting key ideas, sharing online through Twitter and indue course here and through various Linkedin groups.

The Open University’s Masters in Open and Distance Education (MAODE).

Fig. 1. The Open University’s Masters in Open and Distance Education (MAODE).

Expressed as a Wordle. A personal collection of key influencers based on those tagged in this blog. Includes my own reading and indulgences.

On Friday, at midday, My OU student blog reached a significant milestone.

I’ve been at it for 33 months. I’ve blogged the best part of FIVE modules now – most of which required or invited some use of the blog platform (or another). I required little encouragement – I used to keep a diary and have found since 1999 that in their digital form they are an extraordinarily versatile way to gather, consider, share and develop ideas.

The investment in time, on average, an hour a day in addition to – though sometimes instead of coursework over 1000+ days.

(This excludes 8 months I spent on the Masters in Open and Distance Learning in 2001)

To mark this event, and as I need to go through this online diary, this e-journal, this ‘web-log’ (as they were also once momentarily called) ahead of some exciting meetings coming up next week I thought a simple task might be to click through the tags to identify who have been the key influencers in my reading and thinking over the last two and a half years.

Fig.2. Another way of looking at it.

Beetham, Conole and Weller are key MAODE authors from the Open University. John Seely Brown is a vital undercurrent, Engestrom one of several enthusiasms like Vygostky. While Gagne, second hand hardback, needs to be on your desk for frequent reference.

What I thought would take an hour has taken nearly 40 hours.

Clicking on a tag opens a corner of my head, the notes take me back to that day, that week, that assignment or task. It also takes me back to the discussions, resources and papers. And when I find an error the proof-reader in me has to fix. Aptly, as we approach November 5th, and living in Lewes where there are marches and fireworks from late October for a couple of weeks peaking of course all evening on the 5th, my head feels as if someone has accidentally set light to a box of assorted fireworks.

Just as well. Meetings these days are like a viva voce with eager ears and probing questions – they want the content of my mind and whatever else I bring to the subject after thirty years in corporate training and communications.

Fig. 3. Wordle allows you to say how many words you want to include in the mix.

To create weight I had to repeat the names I consider most important twice, three or four times in the list. I also removed first names as Wordle would have scattered these into the mix independently like peppercorns in a pan of vegetable stock.

The Task

    • List all authors who have been part of my learning and thinking over the last couple of years.
  • Include authors that my antennae have picked up that are relevant to my interest in learning, design, the moving image and the english language.
  • Visualise this and draw some conclusions

Fig.4. This even makes three of the key protagonists look like an advertising agency Gagne, Beetham and Conole.

The Outcome

I can never finish. Take this morning. I stumble upon my notes on three case studies on the use of e-portfolios from H807 which I covered from February 2010-September 2010. To begin with I feel compelled to correct the referencing in order to understand the value, pertinence and good manners (let alone the legal duty) to cite things correctly. (Even though this post was locked – a ‘private’ dump of grabs and my thoughts).

Then I add an image or two.

These days I feel a post requires a visual experssion of its contents to open and benefits from whatever other diagrams, charts or images you can conjure from your mind or a Google Search – ‘the word’ + images creative commons – is how I play it.

Fig. 5. From David Oglivy’s book ‘Ogilvy on advertising‘ – a simple suggestion – a striking image, a pertinent headline and always caption the picture. Then write your body copy.

A background in advertising has something to do with this and the influence of David Ogilvy.

I spend over two hours on the first of three case studies in just one single post. At the time I rubbished e-portfolios. The notes and references are there. Tapped back in I can now make something of it. A second time round the terms, the ideas – even some of the authors are familiar. It makes for an easier and relevant read. What is more, it is current and pertinent. A blog can be a portfolio – indeed this is what I’d recommend.

From time to time I will have to emerge from this tramp through the jungle of my MAODE mind.

Not least to work, to sleep, to cook and play.

Fig. 6. In a word

USEFUL LINKS

Wordle

Date duration calculator

REFERENCE

Gagne, R.N. (1965) Conditions of Learning Holt, Rinehart and Winston

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