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Developing Social Media for the Open University Business School

I joined the Open University Business School on 11th April 2011 and now live in Milton Keynes during the week a fifteen minute walk from the campus. If I take the car it is a three minute run and door to door in ten minutes. This compares rather nicely to horror commutes in my past: South Coast to Hammersmith, 2 1/2 to 3 hours each way. Drive from Chipping Norton to Bristol, 77 miles, half on Cotswold Country Roads – all weathers.

To say I am now ‘immersed’ hardly does credit to the term.

The family I am staying with have several PHD students/academics staying in two houses (side by side) and three of the family work here too.(We walk in together)

I’m at the OU Business School (Faculty of Business and School of law).

My role is ‘Social Media’ – ostensibly for external communications, but embracing to some degree internal communications and education.

Internal communications because the content/ideas and discussions generated internally feed the external content (to some degree) – certainly it informs me about what is going on.

Education because of the Masters in Open and Distance Education (MAODE) link … although a student I am embedded in the Deanery in an open plan office so people can ask questions and I can offer a point of view or indicate who, in my humble opinion, on campus might offer a more informed/expert point of view, which might come down to a paper or talk they have recently given.

A background in corporate communications using video, web and live-events brought me first to the MAODE and now to the OU, so there is a close correlation and logic to all of this.

On campus I meet regularly with people from other faculties, though I’m yet to bump into the glitterati of E-learning – a lunch-time lecture from Martin Weller that suggests that the scholarly blog is on its way should be of interest and I’ll do what I can to share that here.

There are some extraordinary developments afoot, indeed they are up and running.

I think OU Platform is about to get a blast of publicity as a Social Media Zone for future, current and alumni students to stimulate their intellectual curiosity and create discussions and groups that may last for many years.

As part of a cross-faculty group that meets each week I am linking in face-to-face with those active in developing social media like tools on the OU VLE.

I am also able to tap into latest developments with extraordinary ease, meeting people in ‘The Hub’ a central refectory on the campus that is very close to the Institute of Educational Technology.

Yesterday was ‘Learning at Work Day’ at the OU.

Internal and external suppliers presenting their skills to the 4,500 or so on the campus.

I must have spent around 20-30 minutes at each of four or five stands. Of particular interest is the rapidity of desire for VLE content and course materials on mobile devices (smartphones and tablets) … or the more ubiquitous iPhone and iPad.

Jonathan Franzen on writing

On Jonathan Franzen

From edited extracts from ‘Why Bother?’ a collection of essays by Jonathan Franzen.

This essay is, ‘How to be alone’ that appeared in the UK’s Saturday Guardian newspaper.

Jonathan Franzen’s model when he got out of college in 1981 for the kind of novel he wanted to write was Joseph Heller’s ‘Catch 22’.

This was 1992. So what is it now. I presume a bit of TV and radio would have given way to the Net’

‘The ambitious young fiction writer can’t help noting that, in a recent USA Today survey of 24 hours in the life of American culture, there were 21 references to television, eight to film, seven to popular music, four to radio, and one to fiction.’

I like how Jonathan Franzen relates the fall of the Soviet Union to the shift on car purchasing in the USA.

‘In 1993 -the swollen minivans and broad-beamed trucks that had replaced the automobile as the suburban vehicle of choice – these Rangers and Land Cruisers and Voyagers that were the true spoils of a war waged to keep American petrol cheaper than dirt.’

This brings a rye smile from me:

‘I was becoming so depressed that I could do little after dinner but flop in front of the TV. I could always find something delicious: M*A*S*H, Cheers, Homicide. Naturally, the more TV I watched, the worse I felt.’

I zap between E.R., Friends, Coupling and Simon Sharma.

‘If you are a novelist and you don’t feel like reading, how can you expect anybody else to read your books?’

This prompted me to go out and buy Zadie Smith’s, ‘White Teeth’, Tony Parson’s ‘Man and Boy’ and something else …  Michel Houellebeque’s ‘Platform’.

‘In the 19th century, when Dickens and Darwin and Disraeli all read one another’s work, the novel was the pre-eminent medium of social instruction. A new book by Thackery or William Dean Howells was anticipated with the kind of fever that a later December film release inspires today. The big, obvious reason for the decline of the social novel is that modern technologies do a much better job of social instruction. Television, radio and photographs are vivid, instantaneous media.’

What is a ‘social novel’ ?

I never studied English beyond school. I.e. Shakespeare, Thomas Hardy and Pope.

‘The essence of fiction is solitary work: the work of writing, the work of reading.’ Jonathan Franzen 1992

This is why writers need a shed. Or a yacht. Or a hermitage. I need to be alone, travelling, away from the phone and the internet.

I’d like a hermit’s cage; I’d like to be sent innocent girl’s in search of God so that I could put the Devil inside her. (If she were consenting and over the age of 18 of course, or is 16 in England.)

‘However sick with foreboding you feel inside, it’s best to radiate confidence and to hope that it’s infectious.’ Jonathan Franzen 1992.

There are echoes of Steven Pressfield’s ‘The War of Art’ all about ‘resistance’ … though Jonathan Franzen wrote this a decade ago.

Ripples, synchronicity. Blah Blah. Writer who writer about writing as they write.

‘Even harder to admit is depression. It’s not just that depression has become fashionable to the point of banality. The invitation to leave your depression behind, whether through medication or therapy or effort or will, seems like an invitation to turn your back on all your dark insights into the corruption and infantilism and self-delusion of the brave new McWorld … Instead of saying I am depressed you want to say I am right !’

And a bit more

‘Depression presents itself as a realism regarding the rottenness of the world in general and the rottenness of your life in particular. But the realism is merely a mask for depression’s actual essence, which is an overwhelming estrangement from humanity. The more persuaded you are of your unique access to the rottenness, the more afraid you become of engaging with the world; and the less you engage with the world, the more perfidiously happy-faced the rest of humanity seems for continuing to engage with it.’

Don’t think about it, just do it.

Don’t even hesitate to look into your soul. Don’t do an Elvis. Narcissism and writing equals stalemate

‘There’s evidence that young writers today feel imprisoned by heir ethnic or gender identities – discouraged from speaking across boundaries by a culture in which television has conditioned us t accept only the literal testimony of the Self. And the problem is aggravated when fiction writers take refuge in university creative-writing programmes. Any given issue of the typical small literary magazine reliably contains variations on three general short stories: “My Interesting Childhood,” My Interesting Life in a College Town,” and “My Interesting Year Abroad”. As a reader I mourn the retreat into the Self and the decline of the broad-canvas novel.’

Just do it. Site down and write.

Lock yourself in a shed. Drink, wank, let go. Then write. Get on a yacht. Disappear to sea. Fly a rocket to the moon. Isolate yourself. No radio, no TV, no papers. No reference books. No contact with the outside world. No ‘writers groups’ at all. Sexperts are permitted.

‘I used to distrust creative-writing departments for what seemed to me their artificial safety, just as I distrusted book clubs for treating literature like a cruciferous vegetable that could be choked down only with a spoonful of socialising.’

Ha ! I knew this writer’s group thing was a waste of paste and space.

‘Readers and writers are united in their need for solitude, in their pursuit of substance in a time of ever-increasing evanescence: in their reach inward, via print, for a way out of loneliness.’

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