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B822 Techniques Library ‘Factors in ‘Selling’ ideas
- Idea champion
Use simple language
Use a clear statement of the need for the idea. Describe the problem your idea will solve and explain why it needs to be solved.
- Present both pros and cons
- Provide evidence
- Stress key points
- Anticipate questions
- Be persistent
Based on: VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed., Van Norstrand Reinhold. Technique p. 285