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Can the idea of reviewing be used in a visit to add content and threaded conversations that others can then follow or add to?
This ticks many of the boxes regarding openness surely? Posting a review on a product, or in this case a book. I’ve never taken much care with these until recently. As I’m studying the First World War I am learning to read with the discerning eye of the ‘scholar’. I came to Max Hastings having done enough reading to be able to identify the weaknesses, not least in the cut and paste assembly and journalistic style of the author. What has been less expected is how my own, early review is now the favoured counterbalance to those who review with gushing enthusiasm. It is ‘the most helpful critical review’ and has been helpful to 38/57 people. It strikes me that this kind of leakage from the academic into the commercial world is representative of the connected environment in which we love – anyone can join in. Indeed, feedback and support from our own community or cohort might be less significant that from those we find beyond these boundaries. What Amazon creates is extraordinary footfall – it brings people together who have a shared experience, though clearly have different points of view too. Do we, the 68 who have cared to review ‘Catastrophe: Europe Goes to War 1914’ have a better understanding now? I’ve adjusted my review from one star to two … and have bought several more books recommended to me by fellow readers. Which also suggests a form of personalisation – developed not simply by the algorithm at Amazon, but by the perceptions others have of me based on what I read and have to say. So a person does tailor my education after all.
Amazon is going way beyond selling and reselling books to aggregate conversations. The sophisticated way that discussions are offered might be a lesson to educators – reviews aren’t simply stacked, but are offered in a variety of ways: contrasting arguments, newest first, based on rating for the publication or likes from other readers. While simultaneously, playing upon serendipity multiple alternative reviews are offered in a ‘side bar’. You can begin to pick out types of voice, from the academic to the belligerent, to those who have yet to read or complete the book, to those that have read it more than once. Innovations here are seeing Amazon becoming a social platform in its own right with recently launched platforms inviting discussion and group forming. i.e. Amazon gains in stickiness and frequent visits and revisits.
There are many differences with reading an eBook. I wonder about finding what others have highlighted a help or hinderance – who are these people! Sometimes I wonder if they are making grave errors or behaving in a ‘crowd’ or cliched way. Other things you can do – share passages, from one to several sentences. Post these to Twitter and you get text you can copy and paste too – which you can’t do from an eBook. A case of unintended consequences that one. The ease of linking from a page to an anchored link for references and footnotes, and where they work, linking directly away to the book to supplementary reading, even a few clicks and another book is downloaded or a paper sourced. And in digital format being able to screen grab then mash-up the content – something I do out of habit sometimes as it is easier than taking notes and creates a ‘mini moment’ that you can come back to or reassemble later. It’ll be interesting to see how Amazon develop this as the social side is under development.
Fig.1. Why blog?
A) What is the research trying to find out; what questions is it trying to answer?
B) How will the proposed research answer the questions?
C) Why is this research worth doing? Punch (2006:05/60)
My interest and participation in blogging is obvious. I am exploring other subjects to research, but inevitably come back to this. There are fields where blogging works, and others where it does not.
Do you think that students who keep a blog learn more?
Retain more? And so get more from their undergraduate studies?
Are certain subjects more appropriate for this where writing and digital literacies are being developed?
- corporate communications,
- advertising (social media and copywriting)
- creative writing and even postgraduate research?
Blogs also mean generating, collecting and curating images and video
What role do these play in personal and professional writing?What if it is made compulsory, a graded component of all or part of a module you are taking?
What about those in the visual arts such as designers and art directors, who create concept boards for development purposes, or for architects and fashion designers, as well as in the performing arts such as actors and directors?
Might those following vocational subjects such as medicine or law set in train a way to enhance a life of learning?
Could blogs be peer graded successfully?
What benefits do you get from reading or contributing to another persons blog?
Is it less a blog and more of a publication when others contribute and the ‘blog’ carries advertising and is available to read only through subscription?
What do we learn by thinking of the origins of blogging as keeping a diary, log or journal, such as the private diary, journey log in a yacht, or writers journal?
Is it just electronic paper?
‘Tell the reader what QQ the researcher is trying to answer, or what questions will initiate the inquiry in an unfolding study.’ Punch (2006: 65)
Another way to gather your thoughts and ideas?
When is a blog an e- portfolio? What does it reveal about the person if the blog is shared?
Are like-minds attracted to each other?
What are the copyright and other legal issues?
How honest or revealing should one be? Are the concerns about exposure and disclosure valid?
It’s not what you remember about yourself that is of concern, but what you remember about other people. What they did, who they were with …
When does truth turn into fiction and does it matter if the reader cannot tell and isn’t told?
What about plagiarism?
What is the perspective behind the research?
What is the role of theory?
What is the prestructured versus unfolding research?
What is the relevant literature?
Will the study be quantitative, qualitative or both? Punch (2006:60)
‘The proposal should indicate the significance of the proposed study. Synonyms for ‘significance’ here might be justification, importance, contribution or intended outcomes of the study.’
Punch (2006: 68)
- ON BLOGGING /1: Blog Brunch March ’13 (javaaficionado.com)
- Could blogging be seen as a scholarly activity? (mymindbursts.com)
- All you need to know about blogging that you can’t be bothered to research for yourself because you’re too busy blogging … (mymindbursts.com)
- No Doubt: Blogging Is Good for Business (zemanta.com)
- A Contemplative 1,000th Blog Post (timesflowstemmed.com)
- Driving learning through blogging: Students’ perceptions of a reading journal blog assessment task. (mymindbursts.com)
Using technology for teaching and learning in higher education: a critical review of the role of evidence in informing practice.
For those on H809, H800 and H817 which are all current, as well as anyone else on the MAODE but treading water between modules, the following paper from Linda Price and Adrian Kirkwood will be of interest.
Using technology for teaching and learning in higher education: a critical review of the role of evidence in informing practice. (2013) Price and Kirkwood. From our very own Institute of Educational Technology
What forms of evidence (if any) have influenced teacher’s practices?
As a pragmatist I’ve always wanted to believe that decisions are always made on the best possible evidence; humans aren’t like that though. The e-learning industry was as much a part of the 2001 dot.com bubble as anyone else creating content and putting it online. Clients wanted even if they had no evidence that it worked or not and even once you have pages of content online for a while they wouldn’t listen if you said ‘this is all going to end in tears’ – or rather, questioning their motives, trying to understand where the value would come from. It came in time. Thought FT Knowledge pulled out and another site I was working on, Ragdoll, turned from an information portal to a sales platform for its TV shows … then an online TV Channel.
Now in week 4 of H809 we are preparing the first TMA. My approach has been to read as many papers as possible until a pattern starts to form. I could be reading short stories, or listening to rock ballads – the goal is the same, to see and understand the shape of good research.
This is a mixed-method study that includes:
- A Literature review – using a framework – 96 papers/reports reviewed
- A Questionnaire – analysed using content analysis – SurveyMonkey completed by 58
- Interviews – using inductive thematic analysis – 8 interviews conducted
I had thought these 96 papers would be given as references or in an appendix. I guess only those that are cited appear. I would have liked to see the SurveyMonkey questionnaire too. But would this mean there would be no need for the paper – just release all the research and data and let readers draw their own conclusions?
If that happened I wonder how many diverse views we would get from 10 or even 100 responses. However objective we try to be it surprises me how different reports can be, sometimes to the extent that I wonder if people have been looking at the same event. The human mind is a wonderful and contrary thing.
Re-enactments of traditional activities in different media formats.
In the medical professions research favours positivist experimental methods. From large-scale controlled quantitative experimental studies such as clinical field trials.
Mixed method = a pragmatist paradigm.
Methodological triangulationn = research from more than one perspective
Increasingly, though my interests are diverse, I do find the research done on the use of e-learning in medecine of particular interest. There is a greater clarity and objectivity where you have 1000 medical students put through a randomized controlled trial over several months and the outcomes on their knowledge, or recall of facts, can be tested in a formal examin. There are no ifs or buts about naming organs, muscles groups or bones in the human body. It becomes less certain if you are testing changes in knowledge in say sociology as a result of using student forums or blogs. As Dianna Laurillard says when people push for answers, ‘it depends’. The variables are many and complex.
‘If conclusions from each of the methods are the same, then validity is established’. (Price & Kirkwood, p3. 2013)
This is a pattern that I could see myself applying:
Sequential mixed-method design (Cohen et al., 2011, p. 25)
- Literature review – informed who might be suitable for interview
- A short practitioner questionnaire
- Interviews with practitioners
- Analytic coding (Cohen et al., 2011)
My wife does medical market research and has to take or create transcripts, as well as do the interviews sometimes, with medical specialists. Some 35 hour long interviews must then be analsyed using a system, currenly manual, where phrases and terms are categorised and clustered. From this an attempt is made to write a comprehensive and object report. I always thought she was having to write a paper or sometimes the equivalent of a thesis every few months.
Clients of course want the ‘heads up’ or the ‘abstract’ and the report reduced to a series of slides. They must read the report but they far prefer to have it presented to them. By the time you are ready to stand up and talk someone through the findings you ought to feel fairly confident about keeping it succinct.
QQ When contemplating using technology for teaching and learning, what do practitioners considers as evidence of enhancement?
|For me this could read, ‘when contemplating using technology for learning and development, what do managers consider as evidence of enhancement?
May answer is = be thorough, show evidence of being thorough, explain and share your thinking and practice.
After three years of the Masters in Open and Distance Education I am delighted to say that as a student I have got my head around all of these
E-learning artefacts that could be studied as such:
- Blended learning/e-learning/hybrid courses
- Video resources/lectures/games
- Multimedia tools
- Virtual laboratories/fieldwork
- Collaborative tools/wikis
- Online discussion boards/conferences/forums
- Online courses resources
- Electronic voting/personal response systems
- Assistive technologies
I should go back and put these into a table to indicate where across H807, H800, H808, H810 and H809 I have done these. Some expansion could be given to forums. I got my blended learning not through the MAODE which is entirely online, but from B822 Creativity, Innovation and Change. There isn’t much use of video either – though these days through TED lectures and a few OU inaugural lectures you get a taste. For video and interactivity I did parts of a video-based Social Media course. I’m familiar with virtual labs from OU Stories in the press. I first used electronic voting in 1997 during a live, broadcast event at Unipart Group of Companies … and then during a day long workshop on Creative Commons at the Open University. I have seen assistive technologies in the IET Labs, but also on visits to special needs schools and of course, studied assistive technologies as part of H810.
There are Micro, Meso and Macro scales
- Accounts of innovation
- Lessons learned
- Changes in practice
Respondents were more likely to be influenced by direct contact with colleagues and by experience of engaging with relevant work or personal activities. (Price and Kirkwood p. 10. 2013)
- Institution’s Centre for Academic Development 40%
- Academic Colleagues 25%
- Departmental advice for e-learning 12%
- Inductive thematic analysis (Braun & Clarke, 2006)
This is revealing of human nature and human desires. Despite all the technology that might keep us at our desks there is still a desire to seek and take advice from another person. This is so much more apparent in the commercial world where sales people or project managers take clients through what e-learning technology can do, the strengths and weaknesses. Clients are then sold packages, platforms and tools. They want to hear from the experts, they don’t want to read the papers – or to go on a course (though a few do some or all of the MAODE).
Four themes were identified by Price and Kirkwood.
- Nature of evidence and its collection
- Use of evidence
- Generating and sharing own evidence
- Changes in practice
Teachers are more concerned about ‘what works’ while researchers are more concerned about ‘why it works’ (Hargreaves, 1997, p.410).
We are all guilty of having our own agendas and perspectives.
Practitioners preferred to consult an academic developer or colleagues for guidance, rather than reading journal articles. (Price and Kirkwood p. 14. 2013)
Educator may think they are ‘improving’ learning in that learners retain more, achieve higher grades and get it down smartly and for less cost – they key driver and outcome is for a more flexible offering that that offered previously.
The academic developer’s role appears to be key in mediating evidence for practitioners. (Just as, I would suggest, the commercial developer’s role is key in mediating evidence for learning and development managers in business). i.e. we won’t review the evidence, that’s your job. Sell us something that works, that we can afford.
‘A dissonance has been observed’ by Norton, Richardson, Hartley, Newstead & Mayes (2005)
– subjectivity in categorisation and sampling methods countered by pragmatist paradigm adopted in this mixed-methods approach. (Price and Kirkwood p. 14. 2013)
Braun, V., & Clark, V. (2006) Using thematic analysis in psychology. Qualitative Research in Psychology, 3 (2), 77-101
Cohen, L., Manion, L., & Morrison, K. (2011) Research methods in education (7th edition). abingdon, Oxon. Routledge.
Hargreaves, D.H (1997) Educational research and evidence-based practice. London. Sage.
Norton, L., Richardson, T.E., Hartley, J., Newstead, S., & Mayes, J. (2005) Teachers’ beliefs and intentions concerning teaching in higher education. Higher Education, 50 (4), 537-571
Price, L., & Kirkwood, A.T. (2013) (in press). Using technology for teaching and learning in higher education: a critical review of the role of evidence in informing practice. Higher Education Research & Development.
Fig.1. Meeting face to face to talk about e-learning – sometimes a webinar wont’t do, though more often you have no choice.
‘I don’t know what I mean until I have heard myself say it, Said Irish author and satirist Jonathan Swift
Conversation plays a crucial element of socialised learning.
Courtesy of a Google Hangout we can record and share such interactions such as in this conversation on and around ‘personal knowledge management’. Here we can both see and hear why the spoken word is so important.
Trying to understand the historical nature of this, how and when the written word, or other symbols began to impinge on the spoken word requires investigating the earliest forms of the written word and trying to extrapolate the evidence of this important oral tradition, the impact it had on society and the transition that occurred, after all, it is this transition that fascinates us today as we embrace the Internet.
Humans have been around for between 100,000 and 200,000 years. (Encyclopedia Britannica).
There are pigments and cave painting have been found that are 350,000 years old. (Barham 2013), while here are cave paintings as old as 40,000 years (New Scientist).
Stone Age man’s first forays into art were taking place at the same time as the development of more efficient hunting equipment, including tools that combined both wooden handles and stone implements. (BBC, 2012). Art and technology therefore go hand in hand – implying that the new tools of the Internet will spawn flourishing new wave of creation, which I believe to be the case. This era will be as remarkable for the development of the Web into every aspect of our lives as it will be for a epoch identifying renaissance – a new way of seeing things.
We’ve been seeking ways to communicate beyond the transience of the spoken word for millennia.
McLuhan takes us to the spoken word memorised in song and poetry (Lord, 1960 p. 3) while a contemporary writer, Viktor Mayer-Schonbeger, (2009. p. 25) also talks about how rhyme and meter facilitated remembering. McLuhan draws on 1950s scholarship on Shakespeare and asks us to understand that Lear tells us of shifting political views in the Tudor era as a consequence of a burgeoning mechanical age and the growth of print publishing. (Cruttwell, 1955) McLuhan suggests that the left-wing Machiavellianism in Lear who submits to ‘a darker purpose’ to subdivide of his kingdom is indicative of how society say itself developing at a time of change in Tudor times. Was Shakespeare clairvoyant? Did audiences hang on his words as other generations harken the thoughts of H G Wells and Karl Popper, perhaps as we do with the likes Alan de Bouton and Malcolm Gladwell?
‘The Word as spoken or sung, together with a visual image of the speaker or singer, has meanwhile been regaining its hold through electrical engineering’.xii. Wrote Prof. Harry Levin to the preface of The Singer of Tales.
Was a revolution caused by the development of and use of the phonetic alphabet?
Or from the use of barter to the use of money?
Was the ‘technological revolution’ of which McLuhan speaks quoting Peter Drucker, the product of a change in society or did society change because of the ‘technological revolution’? (Drucker, 1961) Was it ever a revolution?
We need to be careful in our choice of words – a development in the way cave paintings are done may be called a ‘revolution’ but something that took thousands of years to come about is hardly that.
Similarly periods in modern history are rarely so revolutionary when we stand back and plot the diffusion of an innovation (Rogers, 2005) which Rogers defines as “an idea, practice, or object that is perceived as new by an individual or other unit of adoption. (Rogers, 2005. p. 12). To my thinking, ‘diffusion’ appears to be a better way to consider what has been occurring over the last few decades in relation to ‘technology enhanced communications’, the Internet and the World Wide Web. But to my ears ‘diffusion’ sounds like ‘transfusion’ or ‘infusion’ – something that melts into the fabric of our existence. If we think of society as a complex tapestry of interwoven systems then the Web is a phenomenon that has been absorbed into what already exists – this sounds like an evolving process rather than any revolution. In context of course, this is a ‘revolution’ that is only apparent as such by those who have lived through the change; just as baby boomers grew up with television and may not relate to the perspective that McLuhan gives it and those born in the last decade or so take mobile phones and the Internet as part of their reality with no sense of what came before.
Clay tablets, papyri and the printing press evolved. We are often surprised at just how long the transition took.
To use socio-political terms that evoke conflict and battle is a mistake. Neither the printing press, nor radio, nor television, nor the Internet have been ‘revolutions’ with events to spark them akin to the storming of the Bastille in 1789 or the February Revolution in Russia in 1917 – they have been evolutionary.
Are we living in ‘two forms of contrasted forms of society and experience’ as Marshall McLuhan suggested occurred in the Elizabethan Age between the typographical and the mechanical ages? Then occurred between in the 1960s between the industrial and electrical ages? ‘Rendering individualism obsolete’. (McLuhan 1962. p. 1)
Individualism requires definition. Did it come with the universal adult suffrage?
Was it bestowed on people, or is it a personality trait? Are we not all at some point alone and individual, as well as part of a family, community or wider culture and society? We are surely both a part and part of humanity at the same time?
Edward Hall (1959), tells us that ‘all man–made material things can be treated asextensions of what man once did with his body or some specialized part of his body. The Internet can therefore become and is already an extension of our minds. A diarist since 1975 I have blogged since 1999 and have put portions of the handwritten diary online too – tagging it so that it can be searched by theme and incident, often charting my progress through subjects as diverse as English Literature, British History, Geography, Anthropology and Remote Sensing from Space, Sports Coaching (swimming, water-polo and sailing). This aide memoire has a new level of sophistication when I can refer to and even read text books I had to use in my teens. It is an extension of my mind as the moments I write about are from my personal experience – there is already a record in my mind.
What is the Internet doing to society? What role has it played in the ‘Arab Spring’? McLuhan considered the work of Karl Popper on the detribalization of Greece in the ancient world). Was an oral tradition manifesting itself in the written word the cause of conflict between Athens and Sparta? McLuhan talks of ‘the Open Society’ in the era of television the way we do with the Internet. We talked about the ‘Global Village’ in the 1980s and 1990s so what do we have now? Karl Popper developed an idea that from closed societies (1965) through speech, drum and ear we came to our open societies functioning by way of abstract relations such as exchange or co–operation. – to the entire human family into a single global tribe.
The Global kitchen counter (where I work, on my feet, all day), or the global ‘desk’ if we are sharing from a workspace …
or even the ‘global pocket’ when I think of how an Open University Business School MBA student described doing an MBA using an iPad and a smartphone as a ‘university in my pocket’. You join a webinar or Google Hangout and find yourself in another person’s kitchen, study or even their bed. (Enjoying one such hangout with a group of postgraduate students of the Open University’s Masters in Open and Distance Education – MAODE – we agreed for one session to treat it as a pyjama party. Odd, but representative of the age we live in – fellow students were joining from the UK, Germany, Thailand and the United Arab Emirates). I have been part of such a group with people in New Zealand and California – with people half asleep because it is either very late at night, or very early in the morning.
McLuhan (1965. p. 7) concludes that the ‘open society’ was affected by phonetic literacy …
and is now threatened with eradication by electric media. Writing fifty years ago is it not time we re-appraised McLuhan’s work and put it in context. We need to take his thesis of its pedestal. Whilst it drew attention at the time it is wrong to suggest that what he had to say in relation to the mass media (radio and TV) if even correct then, others insight in the era of the Internet. This process of creating an open society has a far broader brief and with a far finer grain today – , the TV of the sitting room viewed by a family, is now a smart device in your pocket that goes with you to the lavatory, to bed, as you commute between work and in coffee and lunch breaks. It will soon be wearable, not only always on, but always attached as goggles, glasses, ear-piece, strap or badge.
If ‘technology extended senses’ McLuhan, 1965. p.8 then the technology we hold, pocket and wear today, are a prosthesis to our senses and to the manner in which the product of these senses is stored, labelled, interpreted, shared, re-lived, and reflected upon.
If Mercators maps and cartography altered 16th century mentality what do Google Maps and Street View do for ours?
Did the world of sound gives way to the world of vision? (McLuhan, 1965 p.19). What could we learn from anthropologists who looked at non–literate natives with literate natives, the non–literate man with the Western man.
Synchronous conversation online is bringing us back to the power and value of the spoken word – even if it can be recorded, visualised with video and transcripted to form text. The power, nuance and understanding from an interchange is clear.
Barham, L (2013) From Hand to Handle: The First Industrial Revolution
Carpenter, E and H M McLuhan (19xx) ‘Explorations in communications’. Acoustic Space
Cruttwell, P (1955) The Shakespearean Moment (New York; Columbia) New York. Random House.
Hall, E.T. (1959) The Silent Langauge
Lord, A.A. (1960) The Singer of the Tales (Cambridge. M.A. Harvard University Press)
Drucker, Peter F. “The technological revolution: notes on the relationship of technology, science, and culture.” Technology and Culture 2.4 (1961): 342-351.
Mayer-Schönberger, V (2009) Delete: The Virtue of Forgetting in the Digital Age
Popper, K. (1945) The Open Society and Its Enemies, Volume One. Routledge (1945, reprint 2006)
Rogers, E.E. (1962) The Diffusion of Innovations.
- Marshall McLuhan Was At Least Half Right (mayo615.com)
- The Gutenberg Galaxy – first thoughts, from the first pages (mymindbursts.com)
- Power to the people! (epiphanysolutions.co.uk)
- Understanding Online Social Media – 50 years later (lindentweaks.com)
‘As background to our agency business, we believe that there has been a transition from a campaign-driven marketing world to an editorially driven one where brands must develop content for consumers to interact with across social media, internet and mobile properties and to gain earned media exposure as well as to drive e-commerce sales’.
Now apply this to terriary education, both the promotion of an institution and courses and to learning itself.
The TV in our house is redundant; we are forever on. Sometimes we share, though we may watch in our own time and a TV screen, tablet or Smartphone.
Thinking through the e-learning design process with Brightwave, BT and Laura Overton of Towards Maturity
The benefits of e-learning in a fragile economy
Great to have a few months between MA modules as it gives me the opportunity to look beyond the Masters in Open and Distance Education (MAODE) modules at what interests me most: learning and development in a corporate setting, the practicalities of enhancing the skills and building on the motivations and interests of people in their daily working lives.
Brightwave are one of several substantial, global e-learning players with their base in Brighton, one of the 1200+ web and online technology companies based on England’s South Coast, centred on Brighton and fanning out to Lewes, to Burgess Hill and across to Worthing.
The above chart adds detail to a familiar production process.
The benefit of turning to an outside supplier for such services (and for the the supplier to call upon the specialist skills of freelancers), is the accountability, the clarity of the stages, the parameters set by budgets and schedules and the lack of politics, as well as the engagement with a diversity of cultures, experiences and background which you simply do no get when everything is carried out in-house, the biggest bugbear of most providers in the the tertiary sector who insist on doing it all themselves.
Watch the video on the Brightwave website HERE
Brightwave, quite rightly, include a transcript with these face paced, tightly edited, packed interviews.
This doesn’t preclude the benefit of taking notes. I also cut and paste the transcript then go through highlighting, re-arranging the text and doing what Jakob Neilsen would call making it ‘web friendly’.
Even if I don’t share this online, the act of doing this is a vital way to engage and memorize the information.
I’ve come to understand in the last few days (B822 End of Module Exam) that a ‘mnemonic’ is any devise or technique that aids memory, so reading this start the myelination process, comment and those tracks become established. Cut and paste, doing something of your own with the content, go follow the links, add links of your own, cut and paste into a blog (here or externally), then share it into Facebook or Twitter and pick up others who know more or less and can contribute.
All of this is a very human way og aggregating and securing knowledge.
Ideally everyone would be milling around my garden right now, we’d pick up the conversation, then drift away to other things.
Equally convincing, and I’ve interviewing Learning Directors myself, is Nick Shackleton-Jones from BP
Event at the Skiff 29th March 2012 hosted by Wired Sussex introducing the New Head of School at Computing, Mathematics & Engineering at Brighton University
Introduced by Phil Jones from Wired Sussex.
Value of Brighton and Sussex Universities to the sector
Wired Sussex (the host) supports the Skiff which is now used by 100 freelancers. (Another freelancer venue is ‘The Works’)
Brighton University. From University of Greenwich. Interested in Artificial Intelligence. i.e. ‘machines doing clever things’ with very large amounts of data. For example, tracking stuff coming in and out of warehouses and using algorithms to identify patterns in email conversations and social media threads. Fascinating conversation on social media and the algorithms used to moderate or sift conversations, whether you are GCHQ or The FT.
‘Most of the time, rather than innovation, we just remember and do what we did before so a machine can be taught how to do the search to make sure something is done in an innovative way’.
Finding real problems from companies
e.g. Experience of finding a different way to recast wheels was used to fix a software problem.
School of Engineering, Mathematics, digital media and computing brought together as the boundaries blur this is appropriate. Finding ways for the hardware and software to work together. New course in mobile computer engineering. Creating multidisciplinary teams.
(See hand out or Brighton university website)
155 members of staff
£9.5m brought in to the university and £2m to the department.
29 externally funded projects.
+CPD income £140k that we want to grow.
Helping people in industry to push the boundaries.
- Want more direct interaction with companies.
- Want to expand into digital media and product design.
- Needs to move with the times and move with Brighton.
Universities tend to thrive in times of recession.
- Our graduates will be those who in due course bring wealth creation.
- A lot of our alumni are staying in the area.
- In three years’ time creating very employable graduates who are wanted by Brighton.
- A degree is for life.
- Brighton Digital from Wired Sussex research is made up of very many micro-companies.
- Collaborative microsystem.
- Lots of freelancers.
- Difficult to find the
- Skills in niche areas.
- Want more ‘fine-grained collisions’, sandwich courses and internships for example.
- E.g. sandwich course put one speaker into Virgin at Crawley.
- Employ graduates through the SIT programme at Wired Sussex.
- Freelance because they have the experience or because they can’t get work?
- Want freelancers to have experience having worked in industry.
- Understand what works already like WordPress etc.: being able to apply themselves to a project
- (Self–reliance and common sense).
- ex Disney, ex Black Rock studio, had 60 people cherry pick from the best
- Internationally. Worked with uni to go in for certain refresher courses. No
- Freelancer mode, so get them in, train them up and keep them. Now @GoBo, ex Black Rock, to build a studio around graduate talent.
- E.g. Disney and entertainment.
- So TV and film onto same interactive platforms. May take the very best from a games course. Otherwise maths.
- Attracted to the continental academy.
‘What we are calling clouds a few years ago used to be mainframes’. Miltos Petredis
For £9,000 the graduate with a 1st as well as the one with a 2nd hopes to get a job from it. Up the required grades from students coming in.
A deal with companies that they will have a job for a year or two from which they can grow.
Try telling a student to go on a sandwich course that they have to be a student for another year, yet they are more likely to get a 1st and a job. But they need to hear it from the horse’s mouth, from businesses and students.
Brighton Fuse with both universities
- Many companies are a one man band with a brand.
- A big sector of lots of small players.
- Can they be offered small term projects?
- Need for more practical knowledge, how to work collaboratively on open source for example.
- With a music degree working in a small team.
- Yahoo as a multiple set of five people units.
- NB At Masters level you will reflect on it. For example through case studies.
- People learn from mistakes.
- A business learns by repeating what it gets right.
- You learn by other people’s stories.
- Being mentored.
- Creating a
- Sense of accomplishment over a week.
- From Design UB, industry to be able to say what it wants in Preston Barracks.
- Our research is hidden.
- Nothing on the website.
- Lowsy at commercialising it. Vs clinging to IP, spending money on it and getting nowhere.
- Physical co-location (staff and students)
- Get research out
- Studio with creative … At Carnegie Melon
- ITP in New York doing computer art
‘I’ve got hundreds of solutions but not enough problems’. Miltos Petredis
The skill of a corporate video is to judge what is best for a project, client and their audience. Feedback may offer some insights and industry awards should be a guide too of the quality of what is produced. Courtesy of the internet you get so much more, not only information on the audience, but on viewing patterns and feedback. You can hear what they think in many ways, not least through messaging or a Twitter feed if the content is streamed during a live event, but from social platforms and activities embedded around the content, from a simple ‘rate’ or ‘like’ this to a survey.
Effectiveness is measured as part of the assessment process which is part of the learning design. You want to rest comprehension as part of the learning process, but you also want to know how effect the learning content, of which video is a part, is being. It is an iterative process; you adjust the content as you learn how your audiences respond to the content.