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Way was, way is, way will be – Webs 1.0, 2.0 and 3.0

  • Top down Web 1.0.
  • Democratized Web 2.0
  • Semantic Web 3.0

Doodle on the back of a hand out from WebSciences @University of Southampton DTC

14 years and this is what I’ve got to show for it

 

 

 

Why 2011 Horizon 2011 will widden your eyes concerning the wonderful world of Web 3.0

An hour and a half has been allocated to this; I have given in the best part of six. I may have nodded off (ill with a heavy cold) but I reckon my mind just goes into cruise mode continuing whatever I was doing, mostly skating my fingers around an ipad dipping into pools of mind-mashing stuff.

The Masters in Open and Distance Education (MAODE) is to blame. At last we have a way to engage with the latest thinking even though the module was designed and written some years ago. We are asked to read and make notes in the 2011 Horizon Report from the New Medium Consortium. I’ve printed it off, but can see there would be no need just as soon as an A3 or Fulscap clipboard sized tablet is released.

I start by making notes in ‘notes’ on the ipad. In moments I feel a compulsion to Tweet some of this, and between url shortening and TweetDeck, then Linkedin and Facebook I fins I am sprinkling the electronic dust of enlightenment each way I can think.

Horizon 2011 (My Notes July 2011)

The world of work is increasingly collaborative driven by increasingly the global and cooperative nature of business. Horizon 2011

The challenges of privacy and control affect adoption and deployment. Horizon 2011.

Digital media literacy continues its rise in importance. Horizon 2011

The challenge is exacerbated by the fact that digital technologies morph and change so quickly at a rate that generally outpaces curriculum development. Horizon 2011

Reconciling new forms of scholarly activity with old standards continues to be difficult. Horizon 2011

New models of learning are presenting unprecedented competition to traditional models of the university. Horizon 2011

Keeping pace with the rapid proliferation of information, software tools, and devices is challenging for students snd teachers alike. horizon 2011

Given the plethora and wealth of user generated content … There is a greater need than ever for effective tools and filters for finding, interpreting, organizing, and retrieving the data that is important to us. Horizon 2011

Three horizon lines are offered:

Near-term

E-books + note-taking, sharing, immersive engagement, changing our notion of what it means to read. (engagement)

Mobiles + everyone has one, access to affordable and reliable networks.+ increasdingly the first choice for Internet access.

Second Term

Augmented reality (spotify, 4squared) an easy extension of expectations and practices. Horizon 2011

Game-based learning +to foster collaboration, problem-solving, and procedural thinking.

Far Term

Gesture based computing
Learning analytics

Our research indicates that all six of these technologies, taken together, will have a significant impact on learning-focused organizations within the next five years. Horizon 2011

My view is that they have been cautious over the pace and readiness for adopton; I find I am wedded to mobility, the dexterity, manipulability and versatility of an iPad. I churn though e-books in preference to TV as if the book was a new invetion. I read in multiple ways and sizes and speeds, skim reading, or takes notes, or just reading my notes and highlights. On long drives I wear a headset and let the book read itself to me. I find I take in sometning different, as if I’ve seen the bricks that construct the sentences and paragralhs, but now I’m getting the cement as a form of sense making.

As invited to do I click on http://www.Navigator.nmc.org and have been there ever since. I found my way here http://www.visualcomplexity.com/vc/ and have ventured into a dozen sites, ultmately downloading the App iWriter convinced by its sales blurb:

“iA Writer for Mac is a digital writing tool that makes sure that all your thoughts go into the text instead of the program. One of our goals was to create a writing app without settings. When opening Writer, all you can do is write. The only option you have is full screen and FocusMode. To increase the pleasure of writing is exactly what we intended when creating Writer. A better tool doesn’t make a better craftsman, but a good tool makes working a pleasure.”

and the quality of everything else I saw that the Information Architects (iA) team are doing.

Regarding the second adoption horizon I feel we are there. I had it explained to me at UCL on Tuesday and could immediately relate to it and indeed have stepped into that mode already a few times. While ‘game-based learning’ is very much my son’s world. I only permit the amount if time he is engage, because he is engaged, with a headset, in a team, constructing and deconstructing the worlds he is active in.

Which draws that horizon that is meant to be three or more years away far, far closer.

There is more reading yet to do. I cannot be. Told to read seven pages and then ignore the next 26. That’s like going to a recommended restaurant, having a lyrical starter then sitting around while everyone else indulges themselves on the main course.

Talking of restaurants, the other product I want from iA is there Web Trend Map. It uses the idea of restaurants to give weight to various web forces that are the given visual weighting and a spatial setting that overlays the Tokyo underground map.

2011 Horizon Report

An hour and a half has been allocated to this; I have given it the best part of six.

I may have nodded off (ill with a heavy cold) but I reckon my mind just goes into cruise mode continuing whatever I was doing, mostly skating my fingers around an iPad dipping into pools of mind-mashing stuff.

The Masters in Open and Distance Education (MAODE) is to blame. At last we have a way to engage with the latest thinking even though the module was designed and written some years ago. We are asked to read and make notes in the 2011 Horizon Report from the New Medium Consortium. I’ve printed it off, but can see there would be no need just as soon as an A3 or Fulscap clipboard sized tablet is released.

I start by making notes in ‘notes’ on the ipad. In moments I feel a compulsion to Tweet some of this, and between url shortening and TweetDeck, then Linkedin and Facebook I fins I am sprinkling the electronic dust of enlightenment each way I csn think.

Horizon 2011 (My Notes July 2011)

The world of work is increasingly collaborate driven by increasingly the global and cooperative nature of business. Horizon 2011

The challenges of privacy and control affect adoption and deployment. Horizon 2011.

Digital media literacy continues its rise in importnce. Horizon 2011

The challenge is exacerbated by the fact that digital technologies morph and change so quickly at a rate that generally outpaces curriculum development. Horizon 2011

Reconciling new forms of scholarly activity with old standards continues to be difficult. Horizon 2011

New models of learning are presenting unprecedented competition to traditional models of the university. Horizon 2011

Keeping pace with the rapid proliferation of information, software tools, and devices is challenging for students and teachers alike. Horizon 2011

Given the plethora and wealth of user generated content … There is a greater need than ever for effective tools and filters for finding, interpreting, organizing, and retrieving the data that is important to us. Horizon 2011

Three horizon lines are offered:

Near-term

E-books + note-taking, sharing, immersive engagement, changing our notion of what it means to read. (engagement)

Mobiles + everyone has one, access to affordable and reliable networks.+ increasdingly the first choice for Internet access.

Second Term

Augmented reality (spotify, 4squared) an easy extension of expectations and practices. Horizon 2011

Game-based learning +to foster collaboration, problem-solving, and procedural thinking.

Far Term

Gesture based computing

Learning analytics

Our research indicates that all six of these technologies, taken together, will have a significant impact on learning-focused organizations within the next five years. Horizon 2011

My view is that they have been cautious over the pace and readiness for adoption; I find I am wedded to mobility, the dexterity, manipulable and versatility of an iPad.

I churn though e-books in preference to TV as if the book was a new invention.

I read in multiple ways and sizes and speeds, skim reading, or takes notes, or just reading my notes and highlights. On long drives I wear a headset and let the book read itself to me. I find I take in something different, as if I’ve seen the bricks that construct the sentences and paragraphs, but now I’m getting the cement as a form of sense making.

As invited to do I click on http://www.Navigator.nmc.org and have been there ever since. I found my way here at visual complexity and have ventured into a dozen sites, ultimately downloading the App iWriter convinced by its sales blurb:

“iA Writer for Mac is a digital writing tool that makes sure that all your thoughts go into the text instead of the program. One of our goals was to create a writing app without settings. When opening Writer, all you can do is write. The only option you have is full screen and FocusMode. To increase the pleasure of writing is exactly what we intended when creating Writer. A better tool doesn’t make a better craftsman, but a good tool makes working a pleasure.”

and the quality of everything else I saw that the Information Architects (iA) team are doing.

Regarding the second adoption horizon I feel we are there.

I had it explained to me at UCL on Tuesday and could immediately relate to it and indeed have stepped into that mode already a few times. While ‘game-based learning’ is very much my son’s world. I only permit the amount if time he is engage, because he is engaged, with a headset, in a team, constructing and deconstructing the worlds he is active in.

Which draws that horizon that is meant to be three or more years away far, far closer.

There is more reading yet to do. I cannot be. Told to read seven pages and then ignore the next 26. That’s like going to a recommended restaurant, having a lyrical starter then sitting around while everyone else indulges themselves on the main course.

Talking of restaurants, the other product I want from iA is there Web Trend Map.

It uses the idea of restaurants to give weight to various web forces that are the given visual weighting and a spatial setting that overlays the Tokyo underground map.

Web 2.0 to Web 4.0

16th March 2011

I think Tim O’Reilly (2005) should have a say in this; did he not coin the term Web 2.0? Of course, we didn’t know, at the time, that we were in the Web 1.0 phase.

It feels like trying to decide where the boundaries are between the Stone, Bronze and Iron Ages; indeed, the analogy is apt as both are about technologies. The latter over thousands of years, the former over thousands of DAYS.

I’m reading Larry Weber on Digital Marketing. He wants readers to think in terms of us currently hitting Web 3.0 with Web 4.0 on the horizon. His history doesn’t serve him well. To my mind he wants us to think if ‘new media’ as Web 1.0. It wasn’t. For the most part in the late 1980s and early 1990s we were just getting to grips with digital, with interactivity offline on Philips Laser discs, CDs then DVDs. I recall, painfully, trying to migrate interactive DVD content to the web c1998 … the platform couldn’t handle the file sizes. Anyway, this was when Web 1.0 began with the Web.

Isn’t Web 2.0 really tied to the Dot.com Bubble Burst of late 2000/2001 ?

The industry began to think itself out of the mess and the possibilities shifted as broadband became common place.

So where does this leave us now?

Did people living at the time of the Bronze or Iron age really care? Imports gave a hint of what other cultures could do.

My thinking is that the shift is so great and so fast that we are entering Web 3.0.

But this isn’t a board game, we aren’t simply leaving one domain and entering another. For heaven’s sake, we still have pen, paper, artillery, stone pestle and mortars, wooden rolling pins, iron tanks ..

Web 2.0 is Warner Bros teaming up with Facebook to deliver video on demand.

Web 3.0 will be want hundreds of thousands of people do with the content, because they sure as heck won’t simply sit back and watch. The way they mash it up and share it then come up with something NEW, this is Web 3.0 behaviour.

Web 4.0

Larry Weber hints at where it is going. Your thoughts?

REFERENCE

O’Reilly, T. (2005) What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software [online],http://routes.open.ac.uk/ ixbin/ hixclient.exe?_IXDB_=routes&_IXSPFX_=g&submit-button=summary&%24+with+res_id+is+res18497(last accessed 16 March 2011).

Weber, L (2009) Marketing to the Social Web (Second Edition) John Wiley & Sons.

(See Larry Weber introduce the second edition here)

Are we ready for Web 4.0? Have we reached Web 3.0

I think Tim O’Reilly (2005) should have a say in this; did he not coin the term Web 2.0? Of course, we didn’t know, at the time, that we were in the Web 1.0 phase.

It feels like trying to decide where the boundaries are between the Stone, Bronze and Iron Ages; indeed, the analogy is apt as both are about technologies. The latter over thousands of years, the former over thousands of DAYS.

I’m reading Larry Weber on Digital Marketing. He wants readers to think in terms of us currently hitting Web 3.0 with Web 4.0 on the horizon. His history doesn’t serve him well. To my mind he wants us to think if ‘new media’ as Web 1.0. It wasn’t. For the most part in the late 1980s and early 1990s we were just getting to grips with digital, with interactivity offline on Philips Laser discs, CDs then DVDs. I recall, painfully, trying to migrate interactive DVD content to the web c1998 … the platform couldn’t handle the file sizes. Anyway, this was when Web 1.0 began with the Web.

Isn’t Web 2.0 really tied to the Dot.com Bubble Burst of late 2000/2001 ?

The industry began to think itself out of the mess and the possibilities shifted as broadband became common place.

So where does this leave us now?

Did people living at the time of the Bronze or Iron age really care? Imports gave a hint of what other cultures could do.

My thinking is that the shift is so great and so fast that we are entering Web 3.0.

But this isn’t a board game, we aren’t simply leaving one domain and entering another. For heaven’s sake, we still have pen, paper, artillery, stone pestle and mortars, wooden rolling pins, iron tanks ..

Web 2.0 is Warner Bros teaming up with Facebook to deliver video on demand.

Web 3.0 will be want hundreds of thousands of people do with the content, because they sure as heck won’t simply sit back and watch. The way they mash it up and share it then come up with something NEW, this is Web 3.0 behaviour.

Web 4.0

Larry Weber hints at where it is going. Your thoughts?

REFERENCE

O’Reilly, T. (2005) What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software [online],http://routes.open.ac.uk/ ixbin/ hixclient.exe?_IXDB_=routes&_IXSPFX_=g&submit-button=summary&%24+with+res_id+is+res18497(last accessed 16 March 2011).

Weber, L (2009) Marketing to the Social Web (Second Edition) John Wiley & Sons.

Warner Bros and Facebook wed

Warner Bros and Facebook video deal is going to impact the market

By: NMK Created on: March 13th, 2011
Bookmark this article with: Delicious Digg StumbleUpon

Brace yourself for Facebook video, says Eden Zoller, Ovum principal analyst.
By Eden Zoller

(Video on demand has been of interest to Warner Bros for some time … this looks like a global and winning deal. The Web 2.0 world continues to shift towards something else. Web 3.0?)

Warner Bros is testing a new video rental service on Facebook, the first time a major media player has done so with a social network, a deal we believe precedes a more concerted move by the social network into video services and web TV.

A Facebook video/ web TV service does not exist at the moment but it is likely to do so in the near future and is a logical next step in the network’s growing service portfolio. Facebook is rapidly evolving beyond its core communications focus to become a wider platform for distributing and consuming entertainment services, particularly in games. At the same time an increasing amount of online video viewing time is on social platforms, notably YouTube but also Facebook albeit to a lesser degree.

Facebook brings compelling attributes to video and web TV distributed on its platform. It would immediately mix the social and TV in a way that would be interactive and viral, drawing on its thriving developer community to enhance the proposition further with attractive applications.

Facebook is also building a strong mobile presence and this would inevitably inform a video and web TV offer from the company. Advertising has bedded down on Facebook but it also has a payment system in place for premium content thanks to the Facebook Credits virtual currency, which as per the Warner Bros deal, provides content partners with the option of premium services.

These factors combined with Facebook’s large, highly engaged user base of around 600 million members will make it a very attractive distribution platform for video and TV services. Warner Bros will be the first of many partners in this area. It will also no doubt give established online video rental and distribution platforms like Netflix cause for concern.

About the author and Ovum

Eden Zoller is principal analyst at Ovum, a company which provides clients with independent and objective analysis. Ovum’s research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers. Ovum is part of the Datamonitor group.

Why I worry more about Web 4.0 than understanding Web 2.0

I’m on training journey … we left Web 1.0 at the platform, I’ve been through Web 2.0 and Web 3.0. The view from the window is confused and dark. By morning all will be clear and the wonderful world of Web 4.0 will show itself. This is the excitement of the journey, NOT knowing what will come next and not having to care too much went before.

Who saw Google or Facebook coming? Who’d have known it from roots in Netscape and Tripod.

Who saw the rebirth of Apple with the iTouch and iPad?

Where Sony now? Or should I not even ask given the events of the last few days.

Are metaphors relating to oceans, waves and techntonic shifts no longer PC?

For an H800 WK 5 activity I’m contemplating the transition from Web 1.0 to Web 2.0.

Meanwhile I’m reading a book that wants to move me on from Web 3.0 to Web 4.0.

Is this akin to the Neanderthal form of teaching that was Modern History at Oxford, ending I think around 1702. My daughter is styding Modern History and takes in the Second World War – this feels like yesterday (though my parents were children during that war).

Web 1.0 and Web 2.0 is starting to feel ancient.

Web 3.0 is where it’s happening.

Web 4.0 is where it’s going … until and only if we coin a different term to trump it.

Never has my head hurt so much, I feel like all the Dr Who’s in one … a person from each era contained in the same being, loyal to each, while desperate to be embraced by the latest think, very conscious that the religion of tomorrow is of more value that the beliefs of the distant past of … well twenty years ago.

Dion Hinchliffe does it this way:”

I’m uncertain which or what analogy to use, but if you are studying ‘innovations in e-learning’ how can what is going on right now not be far more relevant to the thinking of a decade ago, let alone a few years ago?

It’s as if this is 1911 and we’re style unsure (as they were) if heavy-than-air machines would get off the ground. H.G.Wells had his heroes in dirigibles.

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