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In the spirit of doing something different in order to effect change I attended a ‘Get Together’ organised by Wired Sussex and took the attitude that I would be open to everything and say ‘yes’ to all. Pure H818. Over two hours I listened to, shared with and learnt from Neil, Gerry, Olly, Karla, Tristan, Simon, Michael … and ‘TV Simon’ as I will call him to differentiated from business managing Simon16 (number of employees). I only remember the people, what they said and names to faces as, shared with them, I did this thing of pegging a face to a place on a familiar journey – walking through the house. And so I found Carla at the front door designing jewellery, Gerry on the stairs coaching folk in life skills, Tristan entering my bathroom talking agile waterfalls, Kanban and SCRUM techniques while Simon was on the landing with our dog – his blonde hair and scruffy beard in keeping with our blonde Labradoodle perhaps? Olly was in the garden talking to John, while Neil moved away and subsequently left. These are only those I met. This approach was part of a lengthy conversation about ‘awesome’ positivity and name remembwring courtesy of our cousins in North America. There is now so much to follow up on: things to do, things to research, people to get back in touch with. So here’s me making some kind of public promise to do so, including having a business card by the time of the next meet up. I own the domain name ‘Mind Bursts’ which is where I plan to seed ideas and seek ways for them to flourish and bare fruit. A big part of the discussion was on kickstart, funding and start ups. The next step could be to point the technology at actors performing a script – narrative. Of most relevance to H818 was that Michael came looking for me as Tristan knew ahead of the meet up that I had an interest in museums and the First World War – this converstion, in a side bar, (a sofa where I was collecting my thoughts) and looked at funding for ‘social curation’ using a tried database management and sharing platform. These conversations will continue in the digital hub that is Brighton-to-Lewes, and the other way towards Bournemouth, which this afternoon, almost feels like midwinter in San Diego.
The value of networking face to face not just online
In the spirit of doing something different in order to effect change I attended a ‘Get Together’ organised by Wired Sussex and took the attitude that i would be open to everything and say ‘yes’ to all. Over two hours I listened to, shared with and learnt from Neil, Gerry, Olly, Karla, Tristan, Simon, Michael … and ‘TV Simon’ as I will call him to differentiated from business managing Simon16 (number of employees). I only remember the people, what they said and names to faces as, shared with them, I did this thing of pegging a face to a place on a familiar journey – walking through the house. And so I found Carla at the front door designing jewellery, Gerry on the stairs coaching folk in life skills, Tristan enteringmy bathroom talking agile eaterfalls, Kanban abd SCRUM techniques while Simon was on the landing with our dog – his blonge haird and scruffy beard in keeping with our blonde Labradoodle perhaps? Olly was in the garden talking to John, while Neil moved away and subsequently left. These are only those I met. There is no so much to follow up on: things to do, things to research, people to get back in touch with. So here’s me making some kind of public promise to do so, including having a business card by the time of the next meet up. I own the domain name ‘Mind Bursts’ which is where I plan to seed ideas and seek ways for them to flourish and bare fruit.
Much of the conversation came from my experience of the Open University’s Master of Arts on Open and Distance Education in general (graduated in 2012) and the module H818: The Networked Practitioner that ends tomorrow having submitted End of Module Assignments last week.
The memory is the mind process happening in your brain, it can never be the artefact that plays back footage of an experience.
Fig. 1. Bill Gates featured in a 1985 copy of a regional computer magazine
In the introduction to ‘Total Recall’ Bill Gates wonders when he and Gordon Bell first met.
Was in 1983 or 1982. What was the context? Can they pinpoint the moment with certainty? I ask, does it matter? I ask, who cares? What matters is that they met. A moot point if either one of them claims that at this time one took an idea from the other … and they want to claim bragging rights for a new word or financial rights to a product.
The players in this game of life-blogging or developing the digitally automated photographic memory (total recall) are communicating, sharing ideas, creating or stating an identity, forming allegiances and developing ideas or hedging.
Our memory is selective
Having some sense of what we put in and what we leave out, then having a way to manage what we retrieve how we use this and then add to the record.
As someone who kept a diary and put a portion of it online it surprises me and now worries me when a person I know says that x, or y found out something about them courtesy of this blog (posted 1999-2004).
Fig. 2. A grab from my Year 2001 Diaryland Blog. An evening out with the web hopefuls of Wired Sussex, Brighton.
I thought I’d locked the diary long ago – but of course various digital spiders have always been crawling the Internet snapping pages.
I think there are around 100 pages of some 1500 that I can never get back. It took me a few years to realise that I ought to change names and locations, but this became convoluted.
Fig. 3. Apple have started in an in-house business school, the Apple University, to teach people to be like Steve Jobs.
How might a digital record of a person have assisted with this? And what would be the warnings over diet and over behaviours?
The value of this content would be if I had a life worthy of a biography, but I am no Steve Jobs.
The value might still be for writing, though could have been even then a portfolio for specific subjects of study, such as geography, history, art, filming and writing. In these respects it still is.
Then it becomes an aid to the construction of ideas and the development of knowledge.
Personally, if I wanted to build on my knowledge of meteorology I would start with my Sixth Form classes with Mr Rhodes. I may have some of the newspaper cuttings I kept then of weather systems and may even being able to put some of these to photographs. I have a record of the 1987 Hurricane over Southern England for example.
I might tap into a Physics text book I first opened when I was 14 and recuperating at home from a broken leg.
There are those we know who have stored digitally the product of their illegal behaviour – paedophiles who are hoisted by their own petard when their digital record is recovered or identified. There may always be images that you may never want stored for later retrieval – a scene in a horror film that captures your attention before you flick channels, worse a real car accident … even making the mistake of clicking on footage of the hanging of Saddam Hussian. The image will be even less likely to be wiped from your memory if you have it stored somewhere.
Google, Facebook and other sites and services are not the only ones to capture a digital record of our behaviours – as I know if I write about and publish the activities of others.
Fig. 4. ‘Total capture’, as we ought to call it, could be the digital equivalent of hoarding
Sensors on and in you will know not only about your body, but your environment: the location, temperature, humidity, sound levels, proximity to wireless devices, amount of light, and air quality. (Bell and Gemmel, 2009 p.217)
Just because we can, does not mean that we should. Bell has a record of such minutiae as when he blew his nose – he has too given the detail of what he captures. I know of someone with an obsessive disorder who keeps the paper tissues he uses to blow his nose.
For what purpose?
A data grab of Ridley Scott or some other director as they plan, develop and create a movie might be a fascinating and rich journey that would serve an apprentice well. A detailed recovery from an illness or accident too. There are problems for which a comprehensive digital capture could be a helpful, valid and possible response. How about wearable underpants that monitor your activity and heat up if you need to exercise – eHot Pants ?! Better still, a junior doctor who has to cram a great deal may extract parts of lessons. However, who or what will have structured these into bite–sized pieces for consumption? Is there a programme that could be written to understand what to grab then offer back? But who would pose the testing question? Or can AI do this? From a set of question types know how to compose one using natural language and create a workable e-tivity such as those produced by Qstream (were SpacedEd).
Fig.5. Watching students of the SCA at work I wonder how life-logging would assist or get in the way.
Reflection in working is a way to think through what they are learning – a grabbed record of kit on their person cannot construct this for them. Without a significant edit it would be cumbersome to review. In a digital format though it could be edited and offered back to aid review. Would the return of the bad or weak idea be disruptive or distracting? It could infect the unconscious. Would there not need to be a guide on how to use this log in the context given the outcomes desired? They can’t be up all night doing it.
Fig. 6 Age 17, for one month, I became a hoarder of a kind, of the pre-digital keep a record of everything kind.
A diarist already, starting a new school, back at home from boarding school and a new life opening up – so I kept bus and theatre tickets, sweet wrappers too. And when I sat down in the late evening to write the day I did so onto sheets of paper I could file. With no parameters I soon found myself writing for two hours. September 1978 is a book. Would a few lines a day, every day, in the tiny patch of a space in an off the shelf Five Year diary do? It would have to.
An exchange trip got the file treatment.
And a gap year job of five months was a photo-journal – one file. And then the diary resorted to one page of A4 in a hardback book. This self selection matters. It makes possible the creation of an artificial record or ‘memory’. The way content is gathered and stored is part of the context and the narrative, and by working within reasonable parameters it leaves the content, in 1980-1990 terms, manageable.
I have letters from parents, grandparents and boyhood ‘girlfriends’ from the age of 8 to 18 … and a few beyond.
Perhaps science and maths should have been the root to take? If there is value in reflection it is how I might support my children as they have to make subject choices, choices over universities and their careers beyond. Seeing this I am more likely show empathy to any young person’s plight.
Fig. 7. A boy’s letter home from Mowden Hall School. Presumably Sunday 14th July 1974 as we wrote letters home after morning Chapel. I can see it now, in Mr Sullivan’s Room, French. Mr Farrow possibly on duty. His nose and figures yellow from the piper he smoked … looks like I would have been younger. He never did turn up on Saturday … or any school fixture. Ever. See? The pain returns.
I have letters I wrote too. I feel comfortable about the letters I wrote going online, but understandably shouldn’t ‘publish’ the long lost words of others. I might like to use the affordances of a blog or e-portfolio, but in doing so I would, like Gordon Bell, keep the lock tightly fixed on ‘Private’. Is it immoral to digitise private letters, even those written to you. How will or would people respond to you if they suspected you would scan or photograph everything, load it somewhere and by doing so risk exposing it to the world or having it hacked into.
People do things they regret when relationships fall apart – publishing online all the letters or emails or texts or photos they ever sent you?
Putting online anything and everything you have that you did together? Laws would very quickly put a dent in the act of trying to keep a digital record. In the changing rooms of a public swimming pool? In the urinals of a gents toilets? It isn’t hard to think of other examples of where it is inappropriate to record what is going on. I hit record when my wife was giving birth – when she found out she was upset. I’ve listened once and can understand why the trauma of that moment should be forgotten as the picture of our baby daughter 30 minutes later is the one to ‘peg’ to those days.
Selection will be the interface between events
What is grabbed, how is it tagged, recalled and used? Selection puts the protagonist in a life story back in control, rather than ‘tagging’ a person and automatically and comprehensively recording everything willy-nilly.
We don’t simply externalise an idea to store it, we externalise ideas so that they can be shared and potentially changed. Growing up we learn a variety of skills, such as writing, drawing or making charts not simply to create an analogue record, but as a life skill enabling communications with others. Modern digital skills come into this too.
Just because there is a digital record of much that I have done, does not mean I don’t forget.
If many others have or create such a digital record why should it prevent them from acting in the present? A person’s behaviour is a product of their past whether or not they have a record of it. And a record of your past may either influence you to do more of the same, or to do something different. It depends on who you are.
The memory is the mind process happening in your brain, it can never be the artefact that plays back footage of an experience.
REFERENCES
Bell, G., and Gemmel. J (2009) Total Recall: How the E-Memory Revolution Will Change Everything
Blackmore, Y (2012) Virtual Health Coach. (accessed 28 Jan 2013 http://mobihealthnews.com/16177/study-virtual-coach-improves-activity-levels-for-overweight-obese/
Isaacson, Walter (2011). Steve Jobs: The Exclusive Biography (Kindle Locations 3421-3422). Hachette Littlehampton. Kindle Edition.
Ituma, A (2011), ‘An Evaluation of Students’ Perceptions and Engagement with E-Learning Components in a Campus Based University’,Active Learning In Higher Education, 12, 1, pp. 57-68, ERIC, EBSCOhost, viewed 13 December 2012.
Kandel, E. (2006) The Emergence of a New Science of Mind.
Kennedy G., Dalgarno B., Bennett S., Gray K., Waycott J., Judd T., Bishop A., Maton K., Krause K. & Chang R. (2009) Educating the Net Generation – A Handbook of Findings for Practice and Policy. Australian Learning and Teaching Council. Available at: http://www.altc.edu.au/ system/files/resources/CG6-25_Melbourne_Kennedy_ Handbook_July09.pdf (last accessed 19 October 2009).
Mayer-Schönberger, V (2009) Delete: The Virtue of Forgetting in the Digital Age
Myhrvold, N Princeton Alumni (accessed 29 Jan 2013 http://www.princeton.edu/pr/pwb/04/1122/ )
Schmandt-Besserat (1992) How Writing Came About.
Vernon, J.F. (2011) Life according to Anais Nin, Henry Miller and Samuel Pepys
(accessed 28 Jan 2013 http://mymindbursts.com/2011/08/13/1162/ )
W. Boyd Rayward Wells, H,G. World Brain.
http://people.lis.illinois.edu/~wrayward/HGWellsideaofWB_JASIS.pdf
Waybackmachine
http://archive.org/web/web.php
Wixted and Carpenter, (2006) “The Wickelgren Power Law and the Ebbinghaus Savings Function,” 133– 34.
Related articles
- The idea of gathering a substantial part of one’s life experience fascinates me, as it has often inspired others (mymindbursts.com)
- Brandon Turbeville ~ ‘Better Than Cash Alliance’ Backed By Bill Gates To Usher In Cashless Society (shiftfrequency.com)
- Why I Use Pen and Paper Notebooks AND Digital Tools To Take Notes (bethkanter.org)
- The power to remember and the need to forget (mymindbursts.com)
- Our Digital Selves (nytimes.com)
- I Should Have Kept a Diary As a Child (write-2-be.com)
- From Memory Scarcity to Memory Abundance (thefrailestthing.com)
- Automatically Augmenting Lifelog Events Using Pervasively Generated Content from Millions of People (mymindbursts.com)
- Lifelogging and Self Quantization : the good and the bad (gelnior.wordpress.com)
- Nobody knows what Digital Curation is. But they’re all doing it. (digitalcollaboration.wordpress.com)
- Gordon Bell at Microsoft
What is TV? What will TV become? The Gartner Hype Curve in relation to TV connectivity
What is ‘connected’ TV?
Jen Topping spoke of connections to a plethora of devices through TV and to the Internet. Stuff changes.
Jen spoke of the creative opportunity, of how people work and come together – not just 4OD, but how it changes the way producers, directors and web designers conceive TV. She is looking for people to come up with programmes that work from the start across all the opportunities.
Richard Griffths, Principal Lecture in Computing from Brighton University gave an insightful talk on innovation in relation to interactivity at Connect TV as part of The Brighton Digital Festival through Wired Sussex. Jen Topping from Channel 4 Online introduced the speakers.
The internet changes the device, as happened to phones , so will happen to TV.
Richard introduced the Gartner Curve of Hype to talk about what was going on here in Brighton in 2001, placing web agency Victoria Real at the top of this hype curve.
At this time along with some more conventional web work, I was pitching interactive support for linear TV documentary ideas at TV markets in Las Vegas, Cannes and London. We too were at the top of the hype curve because . We had commissioners who wanted to hear – however, understandably, they wanted to know how it would make money. Anthony Geffen of Atlantic Productions opened the doors – commissioners knew the content would be awesome, but how would the interactive component pay for itself? At the time many listened to how a BAFTA and EMMY award-winning production company would partner with an agency – we were at the top of the hype curve and sliding rapidly down the other side.
This is how we might populate such a curve with developments in IT.
Hype cycle of emerging technologies
In the next slide Richard as scribbled out the Plateau of Productivity and redrawn the Slope of Enlightenment lower down – this is where our second presentation came in.
Is the answer to put a digital person into a TV company, to get that head space –hard enough to make great TV, even harder to do the two together.
The answer lies in the personality of the protagonists and their relative power in terms of ownership and successes to date (even if these successes are in a different field). How do you get people to work collaboratively from quite different fields? I have found working collaboratively using a wiki enlightening – a team of eight, from client and producer, through to programmers, designers via learning designers. It facilitates assembly and contributing in a what is largely chronological, though if we were to think of this as a production line in car manufacture, in e-learning or in this case building interactive content, we need a production circle, or ascending series of loops.
Richard continued:
What was TV?
- Seeing stuff in places where you are not or that don’t exist
- The electronic hearth
- Shared national experience
- An economic phenomenon
What is TV?
- Transition from an economy of scarcity to an economy of abundance.
- It will stop being a distinct technological, social and economic identity.
What will become of TV?
- Hold on
- Co–opt the competition
- Adult and betting – again
- Attempts by rights–holders to control
Eternal verities
- Technology changes – people don’t
- Richard made a quip about a visit to Pompei where he say an advertising slogan above a shop along the lines of ‘Zeus buys my fruit!’
A technical industry
The key is that it is an industry – it’s commercial so understand how the bills are paid.
;
Is this the reality? Start-ups eagerly clinging to their big idea and struggling against the odds and sense, without financing, to make things happen?
SPEAKERS:
Richard Griffiths, Programme Leader: Postgraduate Programme in Interactive Technologies, University of Brighton
‘Employability for Connected TV’
Anna Carlson, Consultant & Steve Winton, Head of Applied Technology, Nixon McInnes
‘Converging People Before Formats’
Andy Eardley, Founder & Director, TV App Agency
‘Why Connected/Smart TV?’
LOOK FURTHER:
Brighton Fuse (Part 2)
Fascinating to attend the Miltos Petridis presentation hosted by Wired Sussex at the Skiff last night and in separate conversations to hear about Brighton Fuse.
On the one hand as a postgraduate student (Masters in Open & Distance Education: MAODE with the OU and the OU MBA module B822 ‘Creativity, Innovation & Change’) I am fascinated in how collaboration works (Engestrom’s Activity Theory is the model I like to use to illustrate how minds meld between people and teams to solve problems). As a web agency person (coming to Brighton in 2000 to join Worth Media) I understand the employer position too, indeed the agency I worked for blossomed from 9 to 50+ at this time.
With so may micro-companies though, is Brighton more like a cluster of artisans rather than the South Coast Silicon Valley? With Google and others conveniently located at Victoria is Brighton not a suburb of London? Indeed, corporate video production (my background) often sees companies with a production base in the regions and a sales office in London (Speakeasy and Two Four Productions come to mind).
The contribution made to Brighton life by the University of Brighton and University of Sussex is considerable; students stay on to live and work.
Where are venture capital funded labs?
A year with the OU Business School has give me some insight into Tertiary Education and distant and applied learning, though the model I would also draw upon in relation to Brighton Fuse is the School of Communication Arts (SCA) which provides art directors, copywriters and designers into the advertising world. As they would/will do when employed people are teamed up.
They work towards a job, via placements and real creative briefs (which they may receive payment for if developed).
A qualification is now offered, though I wondered if this is a mistake and a distraction? What counts is how the learning is applied. One of the best ways to learn is vicariously, from the periphery, as an apprentice or trainee ‘being there’. How can this be brought into the mix? Learning on the job? As an apprentice as they do in Germany? That working to pass exams and to meet academic assessment criteria can be very different to working on and completing a commercial project. Instead of a marked assignment might money made or saved be the measure?
At the SCA mentors come in from industry, including many of the heavy weights from the likes of BBH and Saatchi.
It is a hybrid studio, part of the working world but distinct from it. There is talk though of moving their base from Vauxhall to Soho next year so that industry people can simply ‘drop in’. There is no use of webcasting which is a lost opportunity and common place in industry both from the desk and from boardrooms.
For electronic arts, I wonder if this team of two ought to be a team of three, that a visualiser working with a copywriter needs a programmer in order to develop ideas with this ‘third dimension’.
The analogy I would use is a band that requires a drummer, bass player and lead guitar/singer.
During the course of the evening having spoken to several people from Brighton University I realised there is a fourth requirement: the entrepreneur i.e. the band’s manager?
This is based on the view that ideas come to fruition through commercial exploitation by an entrepreneur (in may experience someone who sells well, who understands that a fresh idea will turn heads and open doors). The mindset of the innovator and the entrepreneur are very different too.
All in all, this calls for collaboration, team working, acknowledgement of gaps in our own knowledge that our only filled not by gravitating forever to like-minds, but to different minds with complementary skills. A micro-business of one is surely not a business at all. Might 3 be a minimum?
In this respect both The Skiff and The Works sound like valuable places to mix and through proximity and serendipity make things happen.
Mentoring students is two way, not exploitative, but a way to formulate and refresh thinking. Academics benefit from the interaction with their students while those in business benefit from a combination of being challenged and perhaps being reminded of how playful business can be.
Brighton Fuse (Part 1)
HOME BREWED
Event at the Skiff 29th March 2012 hosted by Wired Sussex introducing the New Head of School at Computing, Mathematics & Engineering at Brighton University
Introduced by Phil Jones from Wired Sussex.
Value of Brighton and Sussex Universities to the sector
Wired Sussex (the host) supports the Skiff which is now used by 100 freelancers. (Another freelancer venue is ‘The Works’)
Miltosh Petridis, New Head of School, Computing, Maths & Engineering
Brighton University. From University of Greenwich. Interested in Artificial Intelligence. i.e. ‘machines doing clever things’ with very large amounts of data. For example, tracking stuff coming in and out of warehouses and using algorithms to identify patterns in email conversations and social media threads. Fascinating conversation on social media and the algorithms used to moderate or sift conversations, whether you are GCHQ or The FT.
‘Most of the time, rather than innovation, we just remember and do what we did before so a machine can be taught how to do the search to make sure something is done in an innovative way’.
Finding real problems from companies
e.g. Experience of finding a different way to recast wheels was used to fix a software problem.
School of Engineering, Mathematics, digital media and computing brought together as the boundaries blur this is appropriate. Finding ways for the hardware and software to work together. New course in mobile computer engineering. Creating multidisciplinary teams.
(See hand out or Brighton university website)
155 members of staff
1500 students.
£9.5m brought in to the university and £2m to the department.
29 externally funded projects.
+CPD income £140k that we want to grow.
Helping people in industry to push the boundaries.
- Want more direct interaction with companies.
- Want to expand into digital media and product design.
- Needs to move with the times and move with Brighton.
Universities tend to thrive in times of recession.
- Our graduates will be those who in due course bring wealth creation.
- A lot of our alumni are staying in the area.
- In three years’ time creating very employable graduates who are wanted by Brighton.
- A degree is for life.
- Brighton Digital from Wired Sussex research is made up of very many micro-companies.
CONTRIBUTOR 1
- Collaborative microsystem.
- Lots of freelancers.
- Difficult to find the
- Skills in niche areas.
CONTRIBUTOR 2
- Want more ‘fine-grained collisions’, sandwich courses and internships for example.
- E.g. sandwich course put one speaker into Virgin at Crawley.
- Employ graduates through the SIT programme at Wired Sussex.
CONTRIBUTOR 3
- Freelance because they have the experience or because they can’t get work?
- Want freelancers to have experience having worked in industry.
- Understand what works already like WordPress etc.: being able to apply themselves to a project
- (Self–reliance and common sense).
CONTRIBUTOR 4
- ex Disney, ex Black Rock studio, had 60 people cherry pick from the best
- Internationally. Worked with uni to go in for certain refresher courses. No
- Freelancer mode, so get them in, train them up and keep them. Now @GoBo, ex Black Rock, to build a studio around graduate talent.
- E.g. Disney and entertainment.
- So TV and film onto same interactive platforms. May take the very best from a games course. Otherwise maths.
- Attracted to the continental academy.
‘What we are calling clouds a few years ago used to be mainframes’. Miltos Petredis
For £9,000 the graduate with a 1st as well as the one with a 2nd hopes to get a job from it. Up the required grades from students coming in.
A deal with companies that they will have a job for a year or two from which they can grow.
Try telling a student to go on a sandwich course that they have to be a student for another year, yet they are more likely to get a 1st and a job. But they need to hear it from the horse’s mouth, from businesses and students.
Brighton Fuse with both universities
CONTRIBUTOR 5
- Many companies are a one man band with a brand.
- A big sector of lots of small players.
- Can they be offered small term projects?
- Need for more practical knowledge, how to work collaboratively on open source for example.
- With a music degree working in a small team.
- Yahoo as a multiple set of five people units.
- NB At Masters level you will reflect on it. For example through case studies.
- People learn from mistakes.
- A business learns by repeating what it gets right.
- You learn by other people’s stories.
- Apprenticeships.
- Being mentored.
- Creating a
- Sense of accomplishment over a week.
CONTRIBUTOR 6
- From Design UB, industry to be able to say what it wants in Preston Barracks.
- Our research is hidden.
- Nothing on the website.
- Lowsy at commercialising it. Vs clinging to IP, spending money on it and getting nowhere.
- Physical co-location (staff and students)
- Get research out
- Commercialisation
CONTRIBUTOR 7
- Studio with creative … At Carnegie Melon
- ITP in New York doing computer art
‘I’ve got hundreds of solutions but not enough problems’. Miltos Petredis
Getting more than you’d expect from WordPress.
An evening in the Lanes at the Skiff.
This is Silicon Valley on the south coast of England. This was a Word Up.
Chris Harding from ‘More Than’ and memorial headstones insurance.
I’ve missed all of this, the casual, bright and open vibrancy of Brighton. Where else in on a Tuesday night do get beer, cake and good crack while talking shop?
Never in Milton Keynes.
Chris used a great analogy on bike riding with all kinds of sensors.
He monitors his performance when road racing to deal with the boredom and to understand what the training is doing for him. His joy is Mountain Bike riding. Without analytics you don’t know a blog’s performance.
Set some KPIs before you start.
Yoast plugin
Clicktale – add in WordPress
NB unique visitors
Referrers
Dwell time now down to 5 seconds
Page impressions – eyes on a page
Bounce rate people leaving within 10 seconds
Keep key content above the fold to disclose as much as possible in the first 250 words.
Find out what people are saying
Reciprocal feedback
Fill yourself in slowly
Like at pub
Weave them in gently
Find niche for yourself
It is very much like a play
Hejaz a degree in theatre
Persona profiling
Real or people you have made up.
When you are writing a piece of content bare them in mind.
Translation packages for WordPress
How to avoid the stale
Recycle posts
Information arch
All in WordPress SEO pack
Use inbound writer
Re Resolving and Google
Your content is you currency
The skin removed from a human body reveals a mess.
Plastination of a Ballet Dancer
The skin removed from a human body reveals a mess.
The walls removed from a business does the same. It has happened whether or not we like it, even without Wikileaks we are revealing more of ourselves than ever before.
Glass Skull by Rudat
Our minds are a mess if our sculls are made of glass: mine is, I expose and disclose and share my thougts.
Posting notes isn’t laziness, it is mess: it is ‘messy stuff’.
It is the beginning of something, or the end, it is both unstarted and unfinished. Notes go down well in our ‘wiki- world’ as it makes space for others to interject, to correct and fix in a way that feels less like criticism and more like collaboration.
Once was a time I’d pick out every misplaced apostrophe, especially concerning ‘its’, now I care less, ditto spelling. Would I have hewrd the incorrect apostrophe on the possessive of its? Would I have known that I’d hit the ‘w’ key instead of the ‘a’ typing as I am with my left hsnd only propped up in bed. And what about the missing ‘h’ I’ve left out of ‘thougts’?
Too late, I’ve said it now and my next idea is coming through.
Might I ?
MIGHT 3
Register here
When
Wednesday, March 23, 2011 from 8:00 PM – 10:00 PM (GMT)
Where
Marwood Coffee Shop
52 Ship St
Brighton BN1 1AF
What is it?
MIGHT 3 is a collaborative workshop for ideas that have an ambition of achieving a turnover of £500k per annum or higher within three years of starting to trade.
Please register here today, as spaces are very limited.
It’s the third event in a series of three. But it’s fine to attend even if you didn’t get along to either of the previous two events.
Why?
Innovative things are sometimes too small to register on the radar for government, or funders, or the media. Sometimes so small that they are only a tiny, neglected idea in the back of someone’s head. But if you cluster together people with little innovative ideas, the clustering can help to magnify them.
MIGHT is an East Sussex and Brighton & Hove Innovation and Growth Team event programme organised by Wired Sussex.
Thankyou.
