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Getting that message out in 2020
November 23, 2020 6:32 pm / Leave a comment
Going online and using social media is no different to old school PR and advertising: you have to have something to say, and either do it often, or do it with creative flair. Most mortals go for ‘doing it often’.
From a person this is easy, any of us during the day, hear, do or share something that is related to practices and beliefs we hold dear.
Presence is the key, and unfortunately with digital that means posting regularly. Each of the following have their worth: Facebook, Twitter, LinkedIn and Instagram, as well as YouTube and Podcast. Content for these four platforms does not have to come from a website – but it helps. The website/blog becomes the hub from which others can pick content and reversion it for each of Facebook, Twitter, LinkedIn and Instagram. A YouTube Channel or Podcasts serve the same purpose and can run independently or be embedded on the website. All this content, images, text, video and audio can be ‘reimagined’ for different uses, so the same ‘story’ can have life on Facebook, Twitter, Instagram and LinkedIn in different ways.
Success requires time and effort it has a voracious appetite.
But it can be a lot of little things: something you grew from seed, a plant spotted on a walk, a new litter bin, a policy success you have heard of. In truth ‘we’ the potential readers are at your shoulder during the day asking ‘a penny for your thoughts’. So take a photo – they are like gold dust. And it can be regular things too: a book review, a comment about an article in the press or on the news. Picking out regional, national or international events.
The intention with a series of MEETs once a week over seven weeks would be to understand where people are currently with social media, creating content and putting it online and digital literacy and then looking for a way forward. The thinking would be to take each of a blog, YouTube/Podcasts, Facebook, Twitter, Instagram and LinkedIn each week and end on a finale with an attempt to pull them all together and allocate each of these, 2 hours a week, to someone.
Everything I read on history I do with scepticism
May 6, 2015 7:43 pm / 2 Comments on Everything I read on history I do with scepticism
I then read around the subject and often go back to the sources the author used and eventually form my own opinion. These days I will share it online and have it shot down or applauded – or both. In due course I read more and adjust my original perspective which is fluid. The origins of the First World War, Haig and Passchendaele are points of interest – also all factual and fictional interpretations on TV … and RFC/RAF flight training (because that was part of my grandfather’s story).
How to use Quick Response Codes in teaching about the First World War
February 18, 2014 8:53 am / Leave a comment
Leveraging mobile technologies and Web 2.0 tools to engage those with an interest in the centenary of the First World War in the stories of the people of the era using strategically placed Quick Response codes.
Open Education in an Open Landscape
Inclusion: Innovation: Implementation
An OULive presentation by Jonathan Vernon 17th February 2014 @20:45
I’d like people to add a Quick Response code to their Commemoration Poppy
Fig. 1. Mashup of a Royal British Legion Poppy with a Quick Response code that links to the story of a veteran of the First World War.
Who are them men and women whose lives are remembered on British War Memorials?
Fig. 2 First World War War Memorials in Lewes and Brigthon
The problem with war memorials is that those named on them risk becoming forgotten words on a list. By using the Web we can find out who these people were and where they lived: we can try to put a face to the name and a story to the name – and then we can share what we find online.
There are more than 54,000 war memorials in Great Britain, most of these put up after the First World War; there is barely a community without one. There are some 900,000 names. Significant interest already exists, especially as we approach the centenary of the First World War making this initiative a potentially easy one to add, to what is already taking place.
“Fast, cheap and out of control”
Brian Lamb (2010) described those technologies that ‘lend themselves to … the networked and open approach’ (Weller, 2012 KL 244) as ‘fast, cheap and out of control’. It was with this in mind, taking an interest in the centenary of the First World, that I started to think about using Quick Response codes as a personalized entry point to the Web that anyone could generate in order to share a story about someone who served in the conflict, and to do so both online and on the street.
Fig. 3 How a Quick Response code might be used on a Royal British Legion Poppy in order to personalise your commemoration.
Quick Response (QR) codes are fast – they are easy to use, they are free; however to be effective in learning there has to be a ‘ modicum of control’ – the initiative has to come from somewhere. Worn in this way, I’d like to think that you can share directly with others the person whose name you have researched and whose life you wish to remember, as well as directing people to the content online and inviting them to ‘adopt’ a name from a war memorial themselves. This is designed as a ‘blended experience’, that uses ‘face-to-face’, ‘community’ and ‘classroom’ experiences, trips to monuments … and qualities of being and going online.
Fig. 4 QR codes are a product of the car manufacturing industry
Faced with increasingly complex components, Denso, a supplier to Toyota, came up with what is a 2d barcode in the 1990s. (Denso, 2014) Made free of patent, and using free software anyone can now generate their own unique QR code; you can even print them out on standardized sticky label stationery. There are a myriad of uses for QR codes, from embedding information that is read and stored by the device to a quick link to rich content online. The interest here is to use QR codes to link to learning resources, in mobile, or ‘m-learning’ contexts in particular, and for users to both ‘read and write’ such content. I liken QR codes to using your phone as a remote control to click to a TV channel. You point a smartphone, or tablet at the QR code to read it and go instantly, pretty much, to a web page. Unlike a TV remote though, you can just as easily create and share your own content too.
The use of QR codes in education in the last decade has been limited
Refereed papers are few, but between these and other published reports, suggestions can be made regarding their strengths and weaknesses. If QR codes are to be used successfully then champions need to be identified to take up the cause. Whilst QR codes use the power of the Web to connect people to rich content, that they may create themselves, a good deal of thoughtful planning will be necessary, not just explaining how to make use of QR codes, but also working them in, where appropriate to current learning schedules where QR codes can contribute to meeting clear learning objectives.
The 2009 Horizon report identified six technologies that were expected to be significant in the following few years, of these, five relate to this proposed innovative approach to learning by wearing a personalised QR code:
the personal web and
Use of QR codes in learning has had mixed results
Simply putting a QR code in front of a museum artifact, as they’ve done at the Museum of London and did at the Design Museum does not work (Vernon, 2013) – there isn’t enough to attract or necessitate their use, not everyone has a smartphone or tablet, and the technology is often not robust. While outdoors QR codes added to signs in the South Downs National Park, (Kerry-Bedel 2011) for example, barely received a view a day during a three month trial and in some instances there was no signal anyway.
Where QR codes have been successful is in targeted learning experiences in schools (Gradel & Edson, 2012), where the affordances of the QR code have been exploited to form part of an engaging, constructive and collective learning experience.
To be effective this initiative with war memorials requires galvanizing people to take part in a joint exercise – easier with a class in school or college, less easy with the general public.
Examples where QR codes work include:
where participants are ‘equipped’,
where they can take an active role, such as with ‘on the spot’ surveys or quizzes,
where they are prompted into cooperative learning
and where timely ‘Frequently Asked Questions’ are given.
(Awano, 2007: Information Standards Committee 2008; So 2008; Robinson, 2010; Hicks & Sinkinson, 2011; Ryerson Library & Archives, 2012.)
K Lepi (2012) Copyright 2013 © Edudemic
Fig 5. A Simple Guide to Four Complex Learning Theories. Lepi (2012)
The theory behind the idea of using QR codes in a mobile and open way, is that in the digital age ‘connectivism’ is the modus operandi. In Fig. 3, an infographic produced by Edudemic (Edudemic 2012) traditional and digital theories are shown. All are relevant, each has its place, with the digital environment offering new approaches to learning.
Learning ‘in the digital age’ enables and benefits from a level and quality of interaction and connectedness that is easier to achieve on the Web. It is particularly effective where the body of learners is large, where ‘birds of a feather, flock together’ (Li & Chignells, 2010) at a hub (Efimova, 2009) and their behaviour is open and shared so that knowledge acquisition comes through the challenges and rewards of sustained interaction. (ibid)
Only a fraction of an online population are naturally inclined to generate content. Nielsen (1999) suggested that only 1% create content, 9% might comment, while the remainder are readers or viewers. Nielsen cites the Amazon book reviewer who wrote 1,275 reviews in one year. I liken these people to what advertisers call ‘champions.’ The key influencers of a cohort or group, early adopters, who innovate first and do so with conviction and passion. (Vernon, 2012).
Fig. 6. Creators, commentators and readers – how use of the Web stacks up. Vernon (2010) after Nielsen (1999)
So if we are to rely on participants to generate content the total numbers taking an interest as viewers and commentators needs to be large. Building on Nielsen, and authors who have called groups who identify with each other through connected blogs as ‘like minds’ and my own experience in advertising I devised Fig. 4 to suggest degrees of participation.
How I would see it work with War Memorials is that as well as the key creators, there would also need to be, say branch members of an organisation such as the Western Front Association, they have over 3,000 members with branches across the UK, as a body of ‘like minds’ supported to work on the content, a figure increased further by engaging local schools or colleges – especially where the work is made part of formal assessment.
A balance has to be found, I believe, between the qualities of a tool that is ‘fast’ and ‘cheap’, and where, if it is ‘out of control’ – but you want to use it, to do so by creating parameters or ‘scaffolding’.
Fig. 7. Following ‘City Walks’ near Bloomsbury Square, London.
The potential weaknesses of using QR codes include the requirement for participants to have a suitable device, say a smartphone or tablet and communication fees. QR codes may not be so easy to stick to, then read from, a standard Poppy either. Reading from and using a smartphone or tablet presents accessibility issues. Though these devices are also being used in resourceful ways to support people with disabilities, and an audio guide, say a minute per name, for a war memorial, has its appeal.
Fig. 8. A mash-up of old photographs overlaying a Google Map
In relation to creating and sharing content in an open culture, Robert Capps (2009) coined the expression ‘the good enough revolution’. This precludes being prescriptive or from expecting perfection. Whilst output on the First World War from the BBC and the Open University should understandably attain a certain professional standard, the kind of creation required of those researching names on war memorials themselves should take inspiration from this ‘good enough revolution’. Examples include ‘pinning’ names from a war memorial to a home address, sharing photographs in a Flickr gallery, ‘pinning’ World War One photographs to battlefield maps, sharing photographs on Pinterest, numerous inventive YouTube videos, shared documentaries and memoirs presented as blogs.
Fig. 9. A mash-up of War Memorial which featured a Poppy, adding a QR code and links to an interactive online activity and a blog.
What has been shown, in museums and ‘out in the field’, is that simply ‘put out there’ QR codes are ignored. This makes the idea of ‘wearing your Poppy featuring your QR code’ appealing, as each person becomes an ambassador on the ground, in the street, on site, for that nugget of information, especially so if they are also responsible for – and proud of creating the content you then link to. The opportunity exists to engage people in bringing the stories of those named on our war memorials alive and sharing this knowledge in an invigorating, dynamic and Web 2.0 way. As a result, a deeper and more meaningful connection is made with the past and our relationship to it.
Awano, Y (2007). Brief pictorial description of new mobile technologies used in cultural institutions in Japan. The Journal of Museum Education, 32(1), 17-25
Capps, R (2009) ‘The GOod Enough Revolution: When Cheap and Simple is Just Fine’, Wired Magazine: 17.09. Avaialble at http://www.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough?currentPage=1 [accessed 18th February 2014]
Denso (2014). QR Code Standardization. Available at http://denso.com/ [accessed 18th February, 2014] also at http://www.denso.com.au/Products/Non-Automotive/Data-Capture/QR-Code
Edudemic. Traditional Learning Theories. Available at http://edudemic.com/2012/12/a-simple-guide-to-4-complex-learning-theories/ [Accessed 19th April 2014]
Efimova, L. (2009) Passion at work: blogging practices of knowledge workers. Novay PhD
Research Series 2009. Available at www.novay.nl.dissertations [Accessed 19th April 2014]
Gradel, K., & Edson, A. J. (2012). Higher ed QR code resource guide.
Hicks, A., & Sinkinson, C. (2011). Situated questions and answers: Responding to library users with QR codes. Reference & User Services Quarterly, 51(1), 60–69.
Information Standards Committee (2008) Section 3: QR code, Synthesis Journal. (From http://www.itsc.org.sg/pdf/synthesis08/Three_QR_Code.pdf )
Kerry-Bedel, A (2011) Smartphone technology – the future of heritage interpretation: Its in conservation. Avialable at http://www.kbstconsulting.co.uk/QR/images/ITIC.pdf [Accessed 14th February 2014]
Lamb, B (2010) ‘Open Contempt’. Available at http://wiki.ubc.ca/Open_Contempt [accessed 18th February 2014]
Li, J., & Chignell, M. (2010) Birds of a Feather: How personality influences blog writing and reading. Science Direct. International Journal of Human-Computer Studies 68 (2010) 589-602
Nielsen, J (1999) Web Usability
Robinson, K. (2010). Mobile phones and libraries: Experimenting with the technology. ALISS Quarterly, 5(3), 21–22
Ryerson University Library & Archives (2012). QR codes. Retrieved 6th Feb 2014, from http://www.ryerson.ca/library/qr/.
So, S. (2008). A Study on the Acceptance of Mobile Phones for Teaching and Learning with a group of Pre-service teachers in Hong Kong. Journal of Educational Technology Development and Exchange, 1(1), 81-92.
Vernon, J.F. (2012) How Blogging is going all TV. (Blog post) Available at http://mymindbursts.com/2012/01/06/how-blogging-is-going-all-tv/ [Accessed 18th February 2014]
Vernon, J.F. (2013) Mobile learning at the Museum of London: QR codes and NFCs. (Blog post) Available at http://mymindbursts.com/2013/11/10/molqr1/ [Accessed 14th February 2014]
Weller, M (2011) The Digital Scholar: How Technology is Transforming Scholarly Practice. 5% Loc 239 of 4873
Web Sciences Visualizing Web usage
November 24, 2013 11:50 am / Leave a comment
Fig. 1 My Google search History – last 24 hours.
Responding to an activity in the Future Learn open, MOOC from Web Sciences and the University of Southampton.
I use an iPhone, iPad, iMac and mini Mac. Nuts I know, but rotate or mix between them all across 24 hours depending where I am.
Due to current family hiatus something is always on so that whether it is a text message, Facebook message or email I can respond. Births, marriages and death are real and current reasons to feel that the private tendrils of connectivity are vital and vibrant, indeed with immediate family ages 6 to 87 all but a couple probably have a smart device in their pocket or at their fingertips as I type. Locations: all four corners of the UK, Cape Town, California and New Zealand. Sharing this and other FutureLearn programmes with some of them (10 nephews and nieces, three siblings, in-laws, step-parents and cousins).
What kind of sites do you visit most?
In the last 24 hours I have found, researched, priced and purchased a car. Vital as for family reasons we are going to be spending a good deal of time split between more than one household – not far in global terms or even for many living say in North America, but 137 miles with the M25 in between is a distance that can either take 2 ½ hours to cover of 4 or 5 hours.
Two days ago I posted a ‘Tutor Marked Assignment’ to the Open University module I am doing, aptly called The networked practitioner.
With that deadline met I have space to do other things. This includes, and it is not recognised here, is a regular two to three hours reading and note taking for a Masters degree in History. This traditional distance course is all books, reading and a monthly face-to-face day of lectures, seminars and tutorial – not having any, or much, online existence it is in e-learning and in 21st century terms ‘dead in the digital ocean of Web 2.0 learning’.
I have blogged since 1999 and in WordPress since 2007. The blog is many things: an e-portfolio, a niche social network, a platform for my current and sometimes considered thinking on a range of topics which currently include, in a blog each: e-learning, and the First World War – with previous content on creative writing, parenting, swim coaching – even books of condolences when a colleague has passed away, and ditto for my own parents.
What kinds of service do they provide you?
This snapshot shows how I use Which? online to make a purchase decision, then use online banking to manage funds, and to check and purchase, in this case, car insurance. I blog niche topics, no longer a journal as such though I kept a diary for a couple of decades. If I took that up again it would be forever ink on paper to avoid the risk of content being stored and thus made available to anyone forever. I live online, learning online but also active in social network, more professionally in LinkedIn groups, less so in Google hangouts and strictly for immediate family and friends on Facebook.
Recently, having been an e-learning evangelist and purist I am happily returning to reading books and taking notes – though my preference is to have the eBook for all the tricks and habits I have developed highlighting, grabbing, bookmarking, sharing and noting stuff as I read. I will photo printed pages to mash-up and annotate rather than mark the printed page.
What interests of yours and what areas of your life is the Web involved in, or not involved in?
Over a decade ago a small band of us debated privacy and presence online and opted for considerable exposure – in those innocent days testing the water of spilling the contents of our brains to each other, to strangers, felt revolutionary and ahead of the curve. Though this ‘behaviour’ has changed I continue to blog continuously, and to join in multiple forums as my approach to learning, like language learning, is to immerse yourself in it. Given a background in TV and video production my ‘moving image’ pressence has been limited to excerpts from professional work. I feel I will be embracing DIY production once more iminently – a tough adjustment as I came through the production ranks nearly three decades ago learning the practicalities of video shooting and editing and coming to rely on others to do this rather than as I did in the earliest part of my career doing it all myself. We live in a DIY ‘user generated’ culture were authenticity means you shot and edited the content yourself. All that I need to refresh or learn can be found online, much of it for free.
Academically I am venturing towards academia as an observer of how others behave because of what the Web affords, though my inclination as a ‘doer’ and participant might simply see my blogging turning into a broadcast – I have a drama-reconstruction project related to the First World War ‘in development’.
Can the idea of reviewing be used in a visit to add content and threaded conversations that others can then follow or add to?
November 13, 2013 4:04 pm / Leave a comment
This ticks many of the boxes regarding openness surely? Posting a review on a product, or in this case a book. I’ve never taken much care with these until recently. As I’m studying the First World War I am learning to read with the discerning eye of the ‘scholar’. I came to Max Hastings having done enough reading to be able to identify the weaknesses, not least in the cut and paste assembly and journalistic style of the author. What has been less expected is how my own, early review is now the favoured counterbalance to those who review with gushing enthusiasm. It is ‘the most helpful critical review’ and has been helpful to 38/57 people. It strikes me that this kind of leakage from the academic into the commercial world is representative of the connected environment in which we love – anyone can join in. Indeed, feedback and support from our own community or cohort might be less significant that from those we find beyond these boundaries. What Amazon creates is extraordinary footfall – it brings people together who have a shared experience, though clearly have different points of view too. Do we, the 68 who have cared to review ‘Catastrophe: Europe Goes to War 1914’ have a better understanding now? I’ve adjusted my review from one star to two … and have bought several more books recommended to me by fellow readers. Which also suggests a form of personalisation – developed not simply by the algorithm at Amazon, but by the perceptions others have of me based on what I read and have to say. So a person does tailor my education after all.
Amazon is going way beyond selling and reselling books to aggregate conversations. The sophisticated way that discussions are offered might be a lesson to educators – reviews aren’t simply stacked, but are offered in a variety of ways: contrasting arguments, newest first, based on rating for the publication or likes from other readers. While simultaneously, playing upon serendipity multiple alternative reviews are offered in a ‘side bar’. You can begin to pick out types of voice, from the academic to the belligerent, to those who have yet to read or complete the book, to those that have read it more than once. Innovations here are seeing Amazon becoming a social platform in its own right with recently launched platforms inviting discussion and group forming. i.e. Amazon gains in stickiness and frequent visits and revisits.
There are many differences with reading an eBook. I wonder about finding what others have highlighted a help or hinderance – who are these people! Sometimes I wonder if they are making grave errors or behaving in a ‘crowd’ or cliched way. Other things you can do – share passages, from one to several sentences. Post these to Twitter and you get text you can copy and paste too – which you can’t do from an eBook. A case of unintended consequences that one. The ease of linking from a page to an anchored link for references and footnotes, and where they work, linking directly away to the book to supplementary reading, even a few clicks and another book is downloaded or a paper sourced. And in digital format being able to screen grab then mash-up the content – something I do out of habit sometimes as it is easier than taking notes and creates a ‘mini moment’ that you can come back to or reassemble later. It’ll be interesting to see how Amazon develop this as the social side is under development.
How I read has changed, though my curiosity hasn’t dimmed, rather it has been indulged.
October 3, 2013 7:16 am / Leave a comment
Fig.1 pp 116-117 of Lawrence Lessig’s book ‘Remix’
Despite the rhetoric of the content industry, the most valuable contribution to our economy comes from connectivity, not content’. Lawrence Lessig (2008:89) CF Andrew Odlyzko ‘Content is not King’.
There’s some irony that I found I could only get my hands on a book on the generational shift towards the digitized-enabled world of remixing with a book.
What is the legal position of creating a remix, by way of example, marking the passing of Britain’s last First World War veteran, by putting online a video that combines photographs of the deceased, and clips lifted from the TV film about the struggle by Kipling to commission his short-sighted son into the army? Or, not even ‘remixing’ but simply putting a series of excerpts of the film Passchendeale online so that you can watch it for free? Or grabbing stills from archive film, colouring it in and claiming it is as from your own unique collection? Some of these ‘producers’ should be applauded and encouraged in the hope that they generate their own footage and learn how to do so on a shoestring, others need to have their content removed and where a blatant copyright infringment has occured they ought to be warned if not prosecuted.
How I read has changed, though my curiosity hasn’t dimmed, rather it has been indulged.
As an undergraduate I forewent lectures in a hall with 90+ fellow students and instead took myself to the library. I would order up the book the lecturer I felt was reading from, and while reading pick out further books and journals. At the time this meant putting in a request slip and waiting a couple of hours, even a couple of days and quite often moving to a different library entirely. I began this journey most mornings in the Map Room of the Bodliean Library on Broad Street, would find myself in the underground chambers of the Radcliffe Science Library and typically end the morning, or pick up in the afternoon with reading in an alcoved window of the Rhodes Library. These places were conducive to reading. The spaces between reading may have contributed to the retention of the information.
As I read Lawrence Lessig’s Remix I search for books that sound of interest on Amazon and may, with a One Click, have the book in eBook form on my Kindle Reader or iPad seconds later. If an paper or academic gets a mention I may check the full reference, go to the OU online library and search for it. More often than not I will then download the PDF … and ‘stack it’ in either iBooks or on the Kindle Reader. I’ll save the references to the paper to RefWorks and file this in an appropriately named folder – I could leave the papers online, but like to know they are there ready to browse. Far from following therefore a strict reading list from A to B, I tend to meander and indulge. It takes time. I may stumble. I may race off in comletely the wrong direction.
By the time I return to the track I will either be reading at a trot or dragging my feet.
I am currently jogging, though I sense thst it is towards an assault course.
Could you be the first Digital Scholar ?
October 2, 2013 6:51 pm / Leave a comment
Though not scholarship my clumsy mash-up above that includes a grab from Martin Weller’s book ‘The Digital Scholar’ is both encouraged and permitted under the creative commons licence under which the book was published in 2011.
In the past I grabbed and Tweeted so many chunks as I read ‘The Digital Scholar’ that Martin Weller popped into the fray to ask if I planned to Tweet the entire book – at which point I stopped. Rather like a member of an audience who keeps applauding wildly after everyone else has stopped so that the eventually the performer catches their eye.
If nothing else the words fast, cheap and out of control will stick.
They would have stuck had I gone to the authors cited above and I had read them (I will). The two acts have something in common and are perhaps the same as far as brain activity is concerned: the thought has held my attention for twenty minutes.
Other ideas have been to cut and paste chunks of the book into illegible fonts. Not as daft as it sounds as being obliged to struggle with the text requires effort and so helps the information to stick.
Time and effort … and a wee bit of fun makes the medecine go down?
And something out of control
Weller, M (2011) The Digital Scholar @5% Kindle Location 299
What is WebScience?
July 19, 2013 8:40 am / 4 Comments on What is WebScience?
WebScience is the scientific study i.e. the identity of problems, the formulation of hypotheses and their in depth scrutiny and analysis, written up and published for sharing, discussion and further debate. This should mean publishing findings with the broadest possible variety of audiences in mind not just to the academic community, from whom further research should be expected, building on the work already done, but to other audiences who through the Web or serendipity, would find the work either appealing, appalling or inspiring.
To help with ‘meaning making’ (Conole, 2011) the metaphor I use to describe the Web is to compare it to the earth’s water cycle where the ocean is awash with digital content, and akin to Web 1.0 influenced by currents and tides, then evaporating into the atmosphere where it forms clouds is shared and transformed (Web 2.0) only to fall as precipitation and return to the ocean.
How much the Web conforms or differs from this pattern helps my analysis and comprehension of what is taking place.
Fig. 1 How we learn behaviourism (Vygotsky) to third generation activity theory (Engeström ) and the World Wide Web. (Doodle by J Vernon, 2013)
A more organic metaphor that places the Web in one context that interests me the workplace is that used by Yrjo Engeström (2008), in which a transmogrification of the model of an Activity System (Fig. 2) becomes like the ‘fingers’ of a funghi. The web after all is alive and growing. Here, an Activity System should be seen not as a static entity, but rather a living and growing thing. KnorrCetina (2003) talks of ‘flow architecture’ and if neither of these concepts ring true for you in then Zerubavel (1997) talks of ‘a mindscape’ while Cussins (1992) talks of ‘cognitive trails’.
Such patterns help describe, explain and predict what is happening in the Web, indeed a third metaphor, building on the ideas of Vannevar Bush from the 1940s, would be to think of the Web as a brain and to draw on lessons being learnt from neuroscience on how complex systems form connections and clusters. In turn, the brain would be an additional important area of study in relation to assistive technologies in relation to chronic illness and memory loss such as with. Alzheimers or Parkinsons.
In relation to WebSciences at the University of Southampton (SOTON) my interest in the iPhD begins with the lofty desire to ‘make a difference’ and to do so drawing on a combination of interests, professional experience, training and study.
It is from a career identifying problems, devising a synopsis, writing treatments, then scripts where amongst a plethora of industry and government an interest in health has developed. This can be pinpointed further to an interest in what role the Web can play in medicine, to inform and support health workers and patients, in particular patients with chronic illnesses such as Alzheimers, Parkinsons, asthma, diabetes and epilepsy.
Focusing even further to one illness and a particular group I have been considering what role e-learning might play to improve adherence to drugs.
I have produced training videos for pharmaceutical companies on the use of preventer inhalers.
My interest with e-learning is to use an inexpensive and readily accessed platform such as Qstream (Kerfoot & Baker, 2012) to deliver appropriate content, including video, through mobile and other devices in order to improve adherence to medication. A literature research has not shown the use of video in this way but there a number of studies where text messaging has been used to improve weight loss (Haapala, 2009), smoking cessation (Rodgers, 2005; Bramley, 2005) and diabetes management (Benhamou, 2007; Cho, 2009; Franklin et al, 2006; Hanauer, 2009; Rami, 2006) which suggests that e-learning initiatives to patients could change behaviours (Cochrane, 1992; Rand, 1994), while emails to multiple-choice questions are used to support medical students. (Kerfoot, 2008, 2009, 2009b, 2010).
A research question I would like to consider is:
‘Can the health of moderate persistent asthmatics aged 14-25 be improved through an e-learning programme that uses targeted emails linked to tailored short videos online (under 90 seconds) in order to achieve adherence to taking their prescribed asthma preventer inhalers to 80% or more?
The appropriateness and relevance to me of such an approach to research is to start with a clearly define problem and place it in a context where scrutiny can occur. In relation to the Web
increasingly the opportunity exists to use and gather ‘big data’, in this instance therefore to have at one level the belief that the globally, all those being treated for asthma form the data set.
Indeed, patients defined as anyone with a chronic illness who should be regularly and consistently taking preventative drugs for a chronic illness would embrace diabetics, those with epilepsy, Parkinson’s and Alzheimers. It is this bigger cohort, and the the role the Web can play to improve the prognosis of those with chronic illnesses that may be the focus of my interest for doctoral research.
It is vital to understand how people learn insights gained studying for a Masters in Open and Distance Education can in part be summarised in Fig. 6 as from each learning theory comes an appropriate research methodology. How therefore are patients with a chronic illness becoming informed about their condition and why in many cases are they failing to act upon it?
Fig. 2 Learning Theories drawn from multiple sources (Authors given). J Vernon (2013)
Benhamou PY, Melki V, Boizel R, et al. Oneyear efficacy and safety of web-based follow up using cellular phone in type 1 diabetic patients under insulin pump therapy: the PumpNet Study.
Diabetes Metab. 2007;33(3):220–226.
Bramley D, Riddell T, Whittaker R, et al. (2005) Smoking cessation using mobile phone text messaging is as effective in Maori as non-Maori. N Z Med J. 2005;118(1216):U1494.
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- Living with Chronic Illness Changes Your Life (theadventuresofarthritisnfibromyalgia.wordpress.com)
- The Ingredients of being chronically ill (brainlesionandme.com)
- An A to Z of chronic illness: Part 5 (brainlesionandme.com)
13 Learning Theories in a SimpleMinds mind map
April 23, 2013 1:55 pm / Leave a comment
Fig. 1. Learning Theories. Click on this and you can grab the original in a variety of sizes from the Picasa Web Album where it resides. (Created using SimpleMinds APP)
In an effort to impose some logic these are now grouped and various links also made. The reality might be take a large bowl of water then drip into these 12 coloured inks. The reality of how we learn is complex and will only be made the more so with fMRI imaging and advances in neuroscience.
My favourite Learning Theory here is one that Knud Illeris (2009) came up with – not learning at all, resistance too or defence learning. You just block it. That’s how I did 9 years of Latin and can decline how to love a table – I have no idea anymore what ‘ramabottom’ or some such means either. Ditto French as taught before secondary school and Chemistry – right or wrong, tick and box in a multiple choice each week. Still, for someone who couldn’t give a fig for either this approach got me through on a C grade. For French the ‘holistic’ approach worked a treat – French exchange, then back to hitch through France with some French guys who didn’t have a word of English, then got a job out there. Chemistry worked best with my Chemistry 7 set.
Activity Theory and Communities of Practice are surely in meltdown with the connectivity of Web 2.0?
The nodes and silos are too easily circumvented by each of us going directly to the source. ‘Community of Ideas’ works best for me.
1) Neurophysiological – stimulus response, optmization of memory processes: Sylvester, 1995; Edelman, 1994; Jarvis, 1987.
2) Holistic – Illeris, 2009.
3) Behaviorist – Stimulus response pairs, Skinner, 1974.
4) Cognitive – Communication, how the brain receives, internalises and recalls information, problem solving, explanation, recombination, contrast, building upon information structures, focus on internal cognitive structures, models, methods and schemas, information processing, inferences.; Wenger, 1987; Hutchins, 1993; Anderson, 1983; Piaget, 1952.
5) Constructivist – Learners build their own mental structures, design orientated, assimilative learning (Illeris, 2009); task-orientated, cohort/collaborative group. Leonard, 2010): Vygotsky, 1934; Piaget, 1954; Bruner, 1993; Papert, 1980.
6) Transformative Learning – significant (Roger, 1951, 59); Transformative (Mezirow, 1994); Expansive (Engestrom, 1987); Transitional (Alheit, 1994).
7) Social – Socialization, a psychological perspective, imitation of norms, acquisition of membership, interpersonal relations (Bandura, 1977)
8) Communities of Practice – The focus is on participation and the role this plays to attract and retain new ‘members’; knowledge transfer is closely tied to the social situation where the knowledge is learned, (Learnard, 2010); shared, social and almost unintentional; legitimate peripheral participation (Lave, ); taking part in the practices of the community. A framework that considers learning in social terms. Lave & Wenger, 1991.
9) Communities of Interest –
10) Accommodative Learning – Illeris, 2007.
11) Activity Theories – Learners bridge the knowledge gap via the zone of proximal development, Wertsch, 1984. Historically constructed activities as entities. Thinking, reasoning and learning is a socially and culturally mediated phenomenon. Learnard, 2010. Engestrom, 1987; Vygotsky, 1934; Wertsch, 1984.
12) Organizational – How people in an organisation learn and how organisations learn. Organizational systems, structures and politics. Brown and Dugiod, 1995. Noaka and Takeuchi, 1991.
13) Resistance to/defence learning – Illeris, 2007
Web 1.0, Web 2.0, Web 3.0 – The way it was, the way it is, the way it will be.
March 18, 2013 6:50 am / 4 Comments on Web 1.0, Web 2.0, Web 3.0 – The way it was, the way it is, the way it will be.
Fig. 1. Way is will be …
- Way was
- Way is
- Way will be …
Web 1.0 Top down and traditional
Web 2.0 Democratization of information – anyone can publish
Web 3.0 The data takes over – construction and reconstructing itself to form unique and original combinations, even coming up with new ideas?
This is doodled on the back of a handout from the Web Science Doctoral Training Centre, University of Southampton where I had spent the afternoon on 6th February.
Serendipity really – the long train journey in and back and the iPad had run out of juice obliging me to do some reading. In any case, pen on paper is often the best place to express thoughts, to ‘get them out there’ in a scamp or draft form.
This is how Dion Hinchcliffe expresses it:
With a link to hundreds of his diagrams
- Web2.0 (ericyounglee89.wordpress.com)