Home » Marketing
Category Archives: Marketing
In the spirit of doing something different in order to effect change I attended a ‘Get Together’ organised by Wired Sussex and took the attitude that i would be open to everything and say ‘yes’ to all. Over two hours I listened to, shared with and learnt from Neil, Gerry, Olly, Karla, Tristan, Simon, Michael … and ‘TV Simon’ as I will call him to differentiated from business managing Simon16 (number of employees). I only remember the people, what they said and names to faces as, shared with them, I did this thing of pegging a face to a place on a familiar journey – walking through the house. And so I found Carla at the front door designing jewellery, Gerry on the stairs coaching folk in life skills, Tristan enteringmy bathroom talking agile eaterfalls, Kanban abd SCRUM techniques while Simon was on the landing with our dog – his blonge haird and scruffy beard in keeping with our blonde Labradoodle perhaps? Olly was in the garden talking to John, while Neil moved away and subsequently left. These are only those I met. There is no so much to follow up on: things to do, things to research, people to get back in touch with. So here’s me making some kind of public promise to do so, including having a business card by the time of the next meet up. I own the domain name ‘Mind Bursts’ which is where I plan to seed ideas and seek ways for them to flourish and bare fruit.
Much of the conversation came from my experience of the Open University’s Master of Arts on Open and Distance Education in general (graduated in 2012) and the module H818: The Networked Practitioner that ends tomorrow having submitted End of Module Assignments last week.
Here’s your 2013 reading list – one a week for the year.
If the thought put in lessons such as this could be applied to the national curricullum would more be remembered? Walking around Newhaven Fort I’d like to see GCSE, A’ Level and even graduate’trails’ set to help lodge in a student’s minds some of the events and facts they require.
I’d like to seethe develoment of augmentedreality so that dead exhibits could come to life. I’d like to see a number of ker War movies played on a loop too.
A new(ish) model for blended and applied learning (or is this an institutionalised form of apprenticeship?)
These guys and several other teams are doing some great work
25 years ago I was at the School of Communication Arts under John Gillard, an inspired educator with an original approach – get the ‘industry’ to do its bit by providing cash, thought, care, time and opportunity. My own tutors read like a who’s who of advertising and the visits to the school included industry leaders from Saatchis and Bartle Bogle Hegarty.
From a learning point of view what works?
- Attracting the best
- They pay (it is expensive, though there are scholarships)
- ‘Industry’ has a responsibility to make it work (and the opportunity to have first dibs at the students)
- Ideas, on brief, well thought through, imaginative and implicitly likely to add considerable worth to a product or service.
- Motivated students and motivated ‘mentors’ doing it for free.
- A form of shadowing and with industry briefs and placements a form of apprenticeship too.
- Embraces the technology, using tools to ‘sell’ ideas and to communicate with supporters
- Simple and low cost (modest)
- FREE of a qualification (though one is now offered). i.e. the emphasis has to be on the output, on developing the teams as creative thinkers, on making them valuable contributors to a commercial enterprise for what they can do rather than the ‘qualification’. Unlike a driving licence, a diploma in the creative arts does not mean you can ‘drive’.
Does this threaten tutors in distance learning?
What does it suggest?
Better to have those in the industry providing guidance and motivation than those with a teaching qualification or academic research pedigree and bias.
Where else does this apply?
Film & Television production, engineering, law, medicine, hotel and catering, sports coaching, fine art:
- Taught by your heroes.
- Use flexibility of employment and ease of communication to keep in touch.
- Have some basic platforms and at the hub a dean with commitment and a sense of purpose.
- Bricks and mortar?
A research basis as in tertiary education? I think not.