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‘The Reputation Game’ You’ll be engrossed for days and changed forever

Reputation Game

The Reputation Game is a compelling read that has you nodding along in agreement, turning the page for another insight and then pausing to take in the academic research. Written by a former Financial Times journalist and PR guru David Waller and a Business School academic Rupert Younger, the blend of the journalism and the academic gives you two books beautifully blended into one.

I find you become engrossed for hours at time – it has that ‘can’t put it down’ quality, but also as it skips through so many examples and references that any of these can form a satisfying quick read making it good not only for a commute, but to flick through between stops on the underground.

I know a dozen people who should have a copy, one who probably wishes he had written it. On the one hand I can send them this review, on the other I might just buy them copies and tell them why they should read it and how it well both be a pleasure to read and of value to them either because they have a ‘reputation’ to maintain, build or rejuvenate, or because they are in the business of doing this for others, both individuals and organisations.

Amongst many, often interviewed for the book, in relation to ‘reputation’, you will gain insights into:

 

Roman Abramovich

Lance Armstrong

Abu Omar al-Baghdadi

Michel Barnier

David and Victoria Beckham

Benedict XVI aka the Pope

Jeff Bezos

Tony Blair

Sepp Blatter

Usain Bolt

Susan Boyle

Richard Branson aka Sir Richard

Gordon Brown

Warren Buffett

George W Bush

Caligula aka The Emperor

David Cameron

Jimmy Carter

Charles Windsor aka the Prince of Wales

Winston Churchill

Nick Clegg

Bill and Hillary Clinton

Jeremy Corbyn

Robert Downey Jnr

James Dyson aka Sir James

Elizabeth Windsor aka The Queen

Roger Federer

Niall Ferguson

Margaret Hodge

Steve Jobs

Boris Johnson

Tom Jones aka Sir Tom

Bernie Madoff – interviewed in person by the authors.

Theresa May

Max Mosley

Horatio Nelson aka Admiral Lord

Barack Obama aka President

John Profumo

Vladimir Putin aka President

Cecil Rhodes

Saddam Hussein

Maria Sharapova

Joseph Stalin

Ivan the Terrible

Margaret Thatcher

Donald Trump

Mark Zuckerberg
And when it comes to business and organisational reputation you will learn about:

 

Adidas

Amnesty International

Ben & Jerry’s Ice Cream

The Bhopal Disaster

The British Army

Buzzfeed

Cazenove

The Catholic Church

CBS

BP

The Deepwater Horizon Crisis

Domino’s Pizza

The EU

Exxon

Facebook

FIFA

GlaxoSmithKline

Goldman Sachs

Google

Innocent Drinks

IS

The London School of Economics

Nestlé

Philip Morris International

Rolls-Royce

Rowntree

RBS

Unilver

Union Carbide

United Airlines

VW

Wonga

Zimbabwe

 

And in doing so you will learn about:

 

Capability reputation and character reputation and a whole lot more. Some of which will make you smile, much of which you can apply.

 

Book or eBook? A case of apples vs. oranges or analogue vs. digital?

Fig. 1. Learning in the digital age. J F Vernon (2013)

You’re missing a trick if you’re ignoring eBooks.

My experience studying at postgraduate level over the last four years, first with the Open University and now with the University of Birmingham as well is that we need to consider and experience the affordances of both.

Fig. 2. EBook vs. the Book. It’s largely down to context – do you read on the go, or in a library? Have you got shelf space?

I will own the book and the eBook in some circumstances as they offer a different experience and options.

If you are studying a subject in a social context online it helps to be able to share what you find and think as you read. I did this with Martin Weller’s book ‘The Digital Scholar’ and found he was reading along through Twitter and my blog. I find where I have the printed book that I take photos of pages, mash these up and then share online – or resort to pen, paper and note taking in the traditional, lonely way. Then there are the huge tomes, some of the history books I am getting through right now that run to 900 pages – it is so much easier to carry around on the iPad. Using an eBook I highlight by themes of my choosing, add notes, Tweet short passages, seek out threads on single characters, link directly to references and post mash-ups from screen-grabs rather than photos straight into a e-portfolio so that the idea or issues are tagged and ready for later use.

Non-fiction books will become like some LPs of the past – do you want all the tracks or just your choice?

If I can buy 12 chapters of a book for £8.99 on Kindle, when will I be able to buy for 99p that one chapter I need? Speaking to a senior engineer from Amazon over the summer (old friends who moved to Silicon Valley twenty years ago) he wondered if the ‘transformative’ period for books was about to occur, just as it has occurred with music.

There will be a better, personalised hybrid form in due course, several of which I have tried. So far they have been marred by only one thing – poor content, the clickable, multimedia, well linked experience is apt for the 21st century.

Fig. 3. Mash-up from Martin Weller’s book ‘The Digital Scholar’ using the App ‘Studio’ to add text and icons to a cropped grab of a page.

Nothing replaces scholarship though , it’s just going to take a while to make the transition.

What happens when connected as ‘like-minds’ six or seven such individuals ‘collaborate’ to perform some atrocity?

Fig.1. Dr. No.

Society online is a society on speed and at speed – it might reflect society but in the Alice in Wonderland World Wide Web everything is faster, connectable and so warped in a way that transcends human scales of time, distance and decency. One sick, warped, isolated individual seeking out the pollution of the web to feed their fantasy and make it real, like Anders Behring Breivik in Norway in 2011 was, if you profile the population, 1 in 10 million.

What happens when connected as ‘like-minds’ six or seven such individuals ‘collaborate’ to perform some atrocity?

What indeed does the web afford ‘networked’ terrorist idealists such as AL Qaeda? Attending a seminar on cyber crime at the Oxford Internet Institute last year it was revealing and shocking to learn of the ‘game of catch-up’ played between the criminals hacking bank accounts and the banks trying to keep them secure. The head of internet security from Barclays painted a picture that would make the scriptwriters of a James Bond movie go googled-eyed in amazement. Then, far from society creating the Web, the web world infects us ‘on the other side’ with paranoia and so CHANGES behaviour, gets AHEAD of society.

It has happened to me more than once – in the early days of blogging back in 2002 I was ‘flamed’ viciously (malicious hate in comments and a breach into my blog that had this person editing my content and filling it with bile). I had this stopped and attempts were made to trace the character but for a period I was convinced that any vehicle pulling up along our street outside our house was ‘him’ … and then this summer I put webcams around the house when we went away from a few weeks and only after the first week did I relax when I noticed that a brick hadn’t come through the window and we hadn’t been burgled or the house burned down.

(I write this while reflecting on the words of Professor Susan Halford in the Week 3 introductory video on cyber crime that forms part of the University of Southampton‘s Future Learn offering ‘Web Science‘). 

‘The Web is part of society and is shaped by society. And until the web is a crime-free zone, the Web won’t be a crime-free zone’.   (Halford, S 2013. Page 1 of the transcript. University of Southampton)

REFERENCE

The Silk Road

Webber, C. and Yip, M. (2012), ‘Drifting on and off-line: Humanising the cyber criminal’, in S. Winlow and R. Atkinson (Eds.), New Directions in Deviancy: Proceedings from the York Deviancy Conference, London: Routledge, pp. 191-205

Web Networks – from the micro to the macro

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We are each unique – our brains make us so. At the microlevel the network in our heads is then tickled out into the the Web in, at first. the simplest of ways. Our first post, our first comment is that first baby-step. Unlike our firsf steps though, online everything we do is saved, is monitored, is shared. It takes on a life of its own. Multiplied billions of times now many millions of us have learnt to crawl, then walk, then run online. As we are virtual we can split into many versions or parts of ourselves too – the professional and private the immediate split, but then into hobby groups and as here, a study group. The network of networks is a living thing that mathematics can help to weight and categorize, even to visualise, but crucially – the point made here, humanising the maths requires the insight of someone asking questions, seeking to interpret what it taking place. I see currents in a digital ocean that transpires into a cloud that then precipitates digital artefacts in a myriad of other places. Others, like Yrjo Engegstrom, see the growing tendrils of a funghi. Either way it is fascinating to condense, simplify and sharing the thinking.

Recollections of postgraduate online learning since 2010

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Fig.1 Screengrab from JISC 2011 that I took part in via Twitter (see top right hand column). From my OU student blog of 14th March via a folder in my vast gallery on picasa.

Two and a half years ago I took part in JISC 2011 ‘at a distance’ – distance, cost and illness were all barriers to attending in person. I’m prompted to recall one of the afternoon conferences as Chris Pegler and Tony Hirst from the Open University were on the platform. As well as questions coming from the floor (some 200 attendees) questions also came from the online participants (some 350). A question I posed was picked out by the chair and discussed. For a dreadful moment I worried that I could be seen sitting in pyjammas and a dressing gown at the kitchen table. By March 2011 I was on my second Master of Arts in Open and Distance Education (MAODE) module. A month or so later I applied to and eventually joined the OU where I worked, living away from home, for a year. This year I graduated and have since also completed what I see as a conversion course ‘H809:Practise-based research in technology-based learning’ with a mind, belatedly in my lifetime, to undertake doctoral research. To ‘keep my hand in’ and to stay up to date I have joined a new MAODE module ‘H818:The networked practioner’. I am yet to feel fluent in the language and practice of e-learning so need this repeated immersion, modules that I did a couple of years ago are being updated and I want to prove to myself and potentially others that I can keep up the scholarly level of participation and assessment that I began to display on the last couple of modules.

The learning lessons here are simple: persistence, repetition and practice.

Ambitions to take me e-learning interests into healthcare were thwarted at my first interviews for doctoral research – I am not a doctor (medicine), nor have I conducted a clinical trial before … let alone the ambitions for my proposal that would require departmental participation and funding. Basically, I’d bitten off far too much.

With this in mind I am falling back on a subject on which I can claim some insight and expertise – the First World War. Knowing that expressing an interest, linking to a blog or unproduced TV scripts won’t open academic doors I’ve decided to take an MA in History … the subject I set out to study some decades ago before getting the collywobbles and transferring to Geography. So, alongside a 12-15 hour a week commitment to another OU module on e-learning I will, over the next two years, be spending as much time on an MA in British First World War studies with the University of Birmingham. The additional insight I will get from this is comparing abd contrasting a series of modules that rely on an intensive day every month of lectures and tutorials rather than the dense, minute by minute closely supported and networked virtual learning environment (VLE) of the Open University.

Meanwhile, as in March 2011, I am recovering from a stinking cold. Not totally incapacitated – I have read several books, nodding off between chapters and so plagued by dreams about the causes of war in 1914. Power politics and corporate takeovers where the soldier is the worker while the owners, investment bankers and hedge fund managers risk all for their own gain.

Openness in Education WK1 MOOC

Openness in Education

Get comfortable with the technology

Look around

Set up a blog if you don’t have one and use the Blog Aggregator with #H817open tag

There are badges in Cloudworks if you like this kind of thing

Think about the priorities.

This is how I start a post in my Open University Student blog which I have posted to most days since 6th February 2010. I put in bullet points and notes. I just get the thing started then add to it. My own private wiki. It isn’t a fixed thing. Months even years later I may add to it – there are no rules on blogging, no guidelines worth following. Anything goes today as it did in the 1990s.

Learning Objects: Resources for distance education worldwide

Need
Theoretical
Practice
Shared education as courses
Traditionally through text books, wall maps and charts, videos and DVDs.

Save money, improve content.

Objects and object–orientated design

Hand rolled bread or a supermarket loaf? Are you a connoisseur or simply hungry?

Martin Weller


Open scholar – shaped by digital and networked.
Positive feedback loop between openness and creativity.
Alongside more learning at uni, lifelong and flexible learning.

I may try to write a piece that is journalistic, or more like an academic paper, or just record an event, jot down an idea. Rough rather than smooth, where other can tread and find traction, if only to correct, add to or develop the thinking here and take it somewhere esle.

After a paper and a SlideShare and generally following the conversation asynchronously as it occurs I then do the first activity. I should originate a mind map or spider map, but having dwelt on this so often over the last few years in particular I find myself recreating the same kinds of things: the water cycle, Engestroms fungi as an ecosystem, swirling ink or Catherine-wheel like fireworks all in an effort to visualise what open learning looks like.

I use Picasa Web Albums and have some 135 folders.

Each folder tops out at 1000 images. I am onto e-learning II and have 1250 images across the two – this is my e-learning world as much as 1500+ blog posts here and perhaps 2000+ in my OU student blog. When I get a good scanner and Mac in a few weeks time I will digitize some thirty years of diaries and fiction writing too – and ‘stick it out there’ so that it can compost in cyberspace rather than a lock-up garage.

For now here are a set of images that I have used in the past to describe or illustrate e-learning and for the purposes of this activity ‘Open Learning’ as a subset, or overlapping beast of e-learning, contained by the universe of ‘Learning’.

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Creating real business value with Web 2.0

This last one from Dion Hinchcliffe

Attributes of Traditional and Social Media

More from Hinchcliffe.

OLDS MOOC NARRATIVES

OLDS MOOC 1

OLDS MOOC 1 (Photo credit: penbentley)

 

Summary

 

I am use to problem solving techniques having used them in corporate communications and training for some 25 years. The contrast between higher education and learning and development always fascinates me – they are so different. Simply put the L&D drive is usually to deliver more for less and to measure and justify the spend. It has to work and shown to work, saving money and improving results on previous approaches, so typically reducing and eliminating the cost of travel, overnights and being away from work. There will be a budget, schedule and brief. There will be a team of participants, a key player at the client end with their colleagues, support and their own line manager/director. The agency team will in all likelihood involve six or more people: project manager, learning design, subject matter expert, writer, designer, programme and an assortment of graphics designers, visualizers and testers. This seems to be in sharp contrast where those in education have no budget, no time and little support and in the old model of the lone teacher and their class have to come up with everything on their own, plan and create in their own time and often have systems and kit foistered on them.

 

At the beginning of the week I looked at the time allocated to the OLDS MOOC by the OLDS MOOC team and quickly learnt to DOUBLE the time that would be required. And in the two most busy weeks I had working on Personas and Design I spent 12-16 hours on the reading, the activities themselves and maintaining contact with a fledgling group. This kind of commitment became unsustainable as I needed increasingly to commit this time to other projects.

 

I wonder if young people should start work part time at 14 as they did 100 years ago, and do so with a close, online support. They will increasingly benefit from sophisticated learning systems and catalogues and be able to apply what they learn.

 

Context

 

What were the conditions and constraints in which your design experiment was situated?

 

Online, for me this mean STANDING at the dining room table. This is my office. After some Horizon programme on health I now stand all day. Works for me, in fact I find I am more alert and have had no back or no strain since … though the ball of my left foot doesn’t like it and I’ve worn through the slippers my daughter bought me for my birthday. This is context for me. The dog watches me all day expecting to me taken for a work. The ‘footfall’ is such morning and later afternoon that I am disturbed by family members at meal time. Come to think of it, I prepare these meals so that’s another period of disruption to me day. 4 x 3 hours across the day is how I try to operate. That is before breakfast, after breakfast, after lunch and after dinner.

 

I don’t recommend it. In the past I have walked up the road or driven a few miles to an office. In future I would hope at least to have an office ‘down the garden’.

 

This context has the potential to be highly disrupted as the ebb and flow of family life runs through the house – teenage children at, or not at school and my wife who also works from home even more stressed when she has no work than when she does. When she has work lucky her enters her study and is only ever seen at meal times … and perhaps if either she wakes me late at night, or I wake her early in the morning.

 

This is the context. I could relate this to years in various production and agency offices working on linear then, as we quaintly called it ‘non-linear’ interactive training. More recently experience of the 9 to 5 has been blissful as a team of 8 on a project in an office of 50 or so hunker down collectively to the task in hand. In this context an e-learning project, like producing TV and video (and film) where I have experience, runs almost like clockwork. I say almost because occasionally there is an overnighter or weekend panic.  I have a dream context it would be the new Google-plex, especially with the opportunity to camp out on the roof if you’ve got a deadline and would prefer to hang out around the office.

 

Material

 

What are the spatial characteristics of the settings? What tools and resources are available to protagonists?

 

See above. Kit is one desktop, two laptops and an iPad.

 

A scanner and digital camera.

 

Art materials. A print on the wall is taken down in the morning and replaced with a white board. I resist the guitar, TV and piano.

 

Though there is a game of chess in permanent suspended animation between my son and I. The greater distractions are the ability and desire to read niche books and download papers before I add a fullstop to the end of a sentence

 

This is my office. I don’t know what others tools and constraints others have.

 

Cloudscape is the VLE, it the blog, is our social network and ought to be our singular means of communication. We are all used to and happy with other platforms. To be this comfortable online we have learnt to make our favourite tools sing. I feel as if I have spent over a decade learning the flute, guitar and piano to play in an orchestra and have been told to drop these to play an accordion in a brass band.

 

Social

 

Who are the protagonists, what are the relationships between them, and what are the social and institutional configurations in which they operate?

 

I am used to working online. In 1999 I was in touch with a writers group through my blog that ran ‘til 2004. Our office was a cloud somewhere above the North Atlantic that shifted as other members moved in turn to Japan, then South America, Scotland … then back to North America. Even in an office I work online, typically using a wiki like collaborative e-learning design/build platform. This is genius. Each project may have between 5 minimum and 8 people on it – more where assistance is required or the deadline gets close – which are also points where around the office people start to gather to meet and those working from home come in. I’ve done this too as a postgrad student – I forget which MAODE module but six of eight gelled on a two work collaborative project between New Zealand, Thailand, Germany and the UK. In the OLD MOOC one, then two then occasionally, perhaps three of us worked on the same project. It was touch and go and after five weeks it fizzled because the ‘team leader’ as it were who had been instrumental in galvinising a couple of us to join in felt they could no longer do it. Perhaps she’d got the answers she needed. I do rather think that a couple of meetings and a solution was in place … find the right person to ask how? and you take their response on faith and you are done without having to plan the construction of the Empire State Building. Designing a one hour e-learning intro to multimedia is vastly different to designing a 60 credit MBA module on creative problem solving. I don’t even think they compare if we were to use the metaphor of architecture (Christopher Alexander, 1970). One was a few bricks to make an outdoor BBQ, while the other is a self-build six bedroom house. (with indoor swimming pool).

 

I have written screenplays and TV … no more credits than a short on Channel 4. I hear ‘protagonist’ and I need the antagonist and an entire family of other characters. Narrative is driven by conflict. This is where the metaphor or structure is weak – there should be no conflict where there is collaboration.

 

If there were to be an ‘antagonist’ then it would be Cloudworks. It has a character of its own which I’m afraid I would described as doomed – rather like the Titanic. There was conflict in this narrative and it was always with the platform. Importantly the other characters, the players were the extraordinary array of character actors, the big name e-learning academics who have been schedule in for a star turn each week. They are players in this performance … as they led each week, and happily shared thoughts with us directly. Indeed, contact with the glitterati of e-learning who for an MAODE student have been largely noticeable by their absence during the last three years – figure heads while moderator/facilitator tutors with very varied interest guide the students through … but I’m wandering onto a different stage.

 

As players, these e-learning top guns, perhaps with a vested and professional and academic interest in how the MOOC plays out have been exception – all educators who, escaping the restrictions of distance and online learning, would surely enjoy and gain from ‘teaching’ by giving lectures from time to time, but more importantly sitting down with students in tutorials too. I think the loop into cyberspace with e-learning is coming home and that the desire by students and tutors alike will be to have more face to face, online and in person. I cannot help but KNOW that had those of us in our MOOC group who could have said, let’s all meet in person in such and such a place that that meeting would have bound us as a team to the end of the MOOC. This is why meetings still happen.

 

The constraints are (negative drivers):

 

  • Working online
  • Working with strangers
  • Working without pay
  • Working without the likelihood of the project being realised
  • The unlikeliness of meeting face-to-face
  • Cloudworks – Why send us to Mars when there are familiar landscapes where we could work?
  • Time (each participant runs to a different schedule and agenda).

 

Positive drivers:

 

  • When meet someone with a common goal
  • Leadership from a project that others wish to follow
  • Using a variety of tools with which we are familiar to communicate
  • The comprehensive nature of the OLDS MOOC
  • The liveliness and commitment of the OLDS MOOC team
  • Time (it is my own, but other commitments jostle for attention)

 

Intentional

 

What are the protagonists beliefs, desires and intentions, which shape the problem space?

 

This ‘space’ does exist where there is a fixed landscape, even one that is online via a blog, a common social group or website. This ‘problem space’ where the protagonists meet has to have a sense of space and place. In Cloudworks, and this is my second effort to work in it, the reflection of real-life hubs and nodes simply do no exist. I still find it impossible to log directly into my own cloud, let alone find those of the groups I took an interest in or get back to the base camp. In our group we rapidly debunked to email and Google docs. I’ve done this on other platforms too – in a student group where Elluminate had failed twice, or the tutor was clueless at how to operate that construction from the mind of Professor Brainstorm, we debunked successful and repeatedly to Google Hangouts – the ultimate bond being a ‘pyjamma party’ which reminded me that none of us wanted to do any of ‘this’ unless it was fun. .

 

Force Map

 

 

This may pre-empted the MOOC by a week but expresses three things in relation to team work

 

  1. top down hierarchical
  2. democratic
  3. everyone pitches in

 

For me this might illustrate working on a programme of work or curriculum for a school ten years ago, working on a creative project in the last five years where everyone has direct contact with each other and finally, online collaboration where not only can you be inside each other’s heads and beds (see Google Hangout above), but there can be, for good or bad, other interlopers and powers getting involved.

 

This could also be drawn up in a series of Activity Theory plans … not just from first to third generation, but in the final episode in which an activity system, like icicles in spring, melts.

 

Challenge

 

In advertising and corporate communications we might create a campaign to launch a new beer in a country, launch a new range of cars, or run a Government health awareness campaign over three years and it is reduce to A SINGLE PAGE OF A4.

 

The most important question is:

 

  • What is the problem?

 

If there isn’t a problem there can be no answer, no advert, no campaign. The same applies to academic research – the proper research question has to be to address a problem. If there isn’t a problem then the enterprise is already a shopping trolley with a missing wheel. This applies to EVERY training video, every interactive DVD, or web-based learning project I have been involved with. It there isn’t a problem to fix then the learning is unnecessary. If you cannot express it as a problem, then stop.

 

The advertising brief continues:

 

  • Who are you speaking to?
  • What do you want to say?
  • How do you want them to respond to this message?
  • Is there anything else we need to know.

 

And all of this must be researched and worked on until it can be kept to a SINGLE SHEET OF A4. i.e. a sentence or two in response to each of these questions.

 

I apply this to running a 12 week series of classes in Primary School, a day long workshop on revision techniques, a 9 month squad swimming programme, an hour long e-learning module, an 8 minute short film, a poster campaign for the local sailing club, teaching 3,000+ swimming teachers how to fix breaststroke …

 

Theoretical / Pedagogical Framework

 

See above.

 

Actions

 

I proposed a ‘design’ that has worked dozens of times before – a weekend workshop with no need to do anything online. Indeed, having been made to think it through that was the conclusion.

 

I keep an OLDS Mooc journal.

 

Obstacles

 

Two, maybe three … or was it four complete strangers, all busy full time elsewhere, most of us new to this game, trying to commit to something were increasingly we felt lost. From beginning to end I had no idea whether there were 10 people, maybe 25 people or just 3 doing the MOOC. If there were a 1000 then I never had any sense of this, not a stream of tweets and messages, not long lists of names. None of it. In sharp contrast the last two MOOCs I have taken an interest in I felt as if from day one there were 10,000 people sharing the same Ferry energizing in and out by transporter

 

Results

 

To work online is to complement meeting face-to-face. Projects I join or initiate in the real world might begin online, become a conversation and relationship but then develop and embed by meeting. If it is a speculative, even an unpaid project (I’ve done a number of these), then people get the measure of each other and are far, far more likely to commit to the end.

 

  • Roles are established
  • Motives are understood
  • Diaries are compared
  • Problems identified and resolved

 

This can be done online but needs at least a Skype or Google hangout level of interaction. There is a reason and value to seeing a person’s face. There is a reason why the face is so expressive – it is a vital form of comprehension, communication and connection.

 

A three person team became two, then none.

 

Despite expressing interest in four other projects NOT ONE of these people came back in any shape or form to express an interest in my contributing to their effort. I pitched in some ideas, was ignored … so in turn ignored them.

 

Reflections

 

I keep a learning journal. No longer a person diary, but a record of everything I do that relates to work and personal development – which for me is learning, with a significant nod to learning online and e-learning / e-coaching.

 

These posts happen to be in my Open University Student blog as the OLDS MOOC complements the postgraduate courses I have done over the last three years to complete the Masters in Open & Distance Education.

 

I was able to being the OLDS MOOC with a clear diary – this became busier after week 5 and as the only group that I had joined that showed traction faded away it became less easier to justify staying onboard. I do however follow the activity, read through the weekly activities and dip into some knowing that in my own time, or should the course be repeated, that I will re-join in order to do the subsequent weeks.

 

As a ‘narrative’ I would prefer to write three or four short stories. There is a narrative to specific busy weeks, particularly my/our love hate relationship with Cloudworks,  ‘Personas’ where I was able to consolidate knowledge of the extensive use and development of Personas at the Open University Business School, extending my interest in design based research, bringing my knowledge and understanding and practical application of Activity Theory into focus, using Activity Cards, which was the highlight of the my time on the OLDS MOOC, bringing a pack of cards into the real world, to shuffle, pick through and then lay out on the kitchen table and share – this would be an invaluable activity to use with colleagues in  workshop. And formulation of my own conception of Learning Activities, which I reduced to THREE, from Grainne Conole’s Seven and named them ‘The Good, the Bad and the Ugly’.  Working in corporate Learning & Development e-learning modules run for 45 minutes to an hour, they don’t require the kind of thinking that is required and justified by a 30 or 60 point module in tertiary education where the OLDS MOOC is squarely aimed..