Home » E-Learning » Diffusion of Innovations – Picking this up a year ago at the start of the Masters in Open and Distance Education (MAODE) I couldn’t relate to it.

Diffusion of Innovations – Picking this up a year ago at the start of the Masters in Open and Distance Education (MAODE) I couldn’t relate to it.


I hadn’t enough experience of ‘e-moderators’, the term Gilly Salmon uses for Tutors (also Associate Lecturers). A year on I appreciate the complexity of the role, and potentially the considerable demand on their time and efforts to help us students sing – it can’t always happen. If we are a choir, then at times we have to learn to practice in small groups in our own time.

‘E-tivities’ is a must read at any time. You may not agree with the five-stage approach to online learning but I’d go this route until you know better from experience; i.e. play a game that has rules and works before you make up your own.

It should be a game. It should be playful.

It can be. It often is. I don’t tinker away at the QWERTY keyboard like this if I didn’t enjoy it; as Andrew Sullivan puts it, this is jazz. These ideas the latest from John Seely Brown. Remember in his lecture to the Open University he described it as ‘Bringing Coals to Newcastle’ (Week 1 or 3, H800).

That is respect for the Open University who remain the leaders worldwide.

As Lord Putnam, the OU Chancellor put it, ‘It’s as if the Open University was waiting for the Internet’. From TV and Radio, with books, videos and CDs sent out computer-based and now e-learning was and is pioneered right here.

More of this then.

And I’ve made a start on this, the seminal John Seely Brown publication:

I do like a good read, something cover to cover (though these days as a e-book, it does make highlighting and note taking massively easier). And we want to share what we think about what these guys say? I put my notes in the OU e-portfolio My Stuff so could/can share pages from there. Just ask.

I can’t be bothered with this:

I read three chapters nd skimmed through the rest.

I was working in a Brighton-based web-agency in 2000. Ten years ago I would have sung from it. A decade on I find it vacuous hype that occasionally gets it right but often does not.

That said, there are books that I dismiss the first time I look, but can be brought back to sing its praises. Another must read, especially for H807 ‘Innovations in E-learning’ is Roger’s ‘Diffusion of Innovations‘.


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  1. […] study of ‘The Diffusion of Innovations‘ would be of […]

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