According to Coursera, the 'learning facilitator', a new role that they are developing and will wear several different hats: managerial, technical, social, and pedagogical.
Coursera goes on to say that "effective facilitators must know how to guide learners in their learning journey, provide formative feedback, offer technical guidance, foster community, and communicate in a way that encourages learners to construct knowledge together".
This 'facilitator' role is somewhat more demanding than the current Coursera 'moderator' who is there simply to nudge things along. This Facilitator role sounds more like the Open University 'Associate Lecturer' (AL) – a practitioner, a graduate of the course they support, and typically someone at PhD or PhD candidate levels. The Coursera moderator is merely someone who recently took the course on which they plan to moderate and gained a score of over 82% and have done the Coursera E-Moderator MOOC.
The development of the Coursera Facilitator is in line with their move increasingly towards developing undergraduate and postgraduate degree courses.
Where Coursera will struggle is expecting facilitators to have enough technical knowledge to do much more than answer the most basic technical questions: they need to know where they can turn. Also those who have invested so much to gain this greater academic knowledge required to be a facilitator will expect to be paid. Coursera will be charging, as they do increasingly as they move away from the Massive Open Online Course (MOOC).